presents
The Ladder Of Engagement
www.PRSmith.org
Social media is
the biggest change
since the
industrial revolution.
Business Week (2005)
Ladder Of Engagement
• Embraces Web2.0/Social Media
• Nurtures Customer Engagement %
• Strengthens Brand Loyalty
• Asks Wh...
even Alien Implant Removals
are in a hyper competitive market
And
although
it might
make a
great gift
For your
mother-
in-...
This is
a far
better
gift!
Let’s see
how the ‘Ladder
of Engagement’
can develop the
appetite
for
sportsmanship
Ladder Of
Engagement
Secures Customer
Engagement
Strengthens Brand
Loyalty
As customers
move up
© PR Smith.org
www.prsmith...
Ladder Of
Engagement© PR Smith.org
www.prsmith.org
Products
Processes ↑
Brands ↑
Ads
↑
Ideas ↑
Discussions
(& sharing) ↑
R...
Ladder Of
Engagement© PR Smith.org
www.prsmith.org
Products
Processes ↑
Brands ↑
Ads
↑
Ideas ↑
Discussions
(& sharing) ↑
R...
Products
Processes
↑
Brands
↑
Ads
↑
Ideas
↑
Discussions
↑
Reviews
↑
Ratings
┘
www.homedepot.ca
Products
Processes
↑
Brands
↑
Ads
↑
Ideas
↑
Discussions
↑
Reviews
↑
Ratings
┘
www.ideastorm.com
Products
Processes
↑
Brands
↑
Ads
↑
Ideas
↑
Discussions
↑
Reviews
↑
Ratings
┘
www.chevrolet.com/tahoe/
Products
Processes
↑
Brands
↑
Ads
↑
Ideas
↑
Discussions
↑
Reviews
↑
Ratings
┘
www.boeing.com/commercial/787family/
Products
Processes
↑
Brands
↑
Ads
↑
Ideas
↑
Discussions
↑
Reviews
↑
Ratings
┘
www.pods4jobs.com
Products
Processes
↑
Brands
↑
Ads
↑
Ideas
↑
Discussions
↑
Reviews
↑
Ratings
┘
www.innocentive.com
Products
Processes
↑
Brands
↑
Ads
↑
Ideas
↑
Discussions
↑
Reviews
↑
Ratings
┘
www.myelinrepair.org
Products
Processes
↑
Brands
↑
Ads
↑
Ideas
↑
Discussions
↑
Reviews
↑
Ratings
┘
www.threadless.com
Now let’s
apply the
ladder to
this sportsmanship
book,
club & campaign
www.Great
MomentsOf
Sportsmanship.
com
Excerpt:
When war
stopped &
enemies
played football
together on
Christmas Day
1914
www.Great
MomentsOf
Sportsmanship.
com
Style:
emotional
stories
tapping into
something
deep inside
us…….
The Mexican
goalk...
www.Great
MomentsOf
Sportsmanship.
com
Style:
2 minute short
stories supported
by interesting
visuals. Yes, the
unidentifi...
Download
the poster &
pass it on
Download
the stories &
pass them
on
Download
Book cover &
pass it on
www.GreatMomentsofSportsmanship.comwww.PRSmith.org
Ladder Of Engagement & Sports Case 11 Dec 09
Ladder Of Engagement & Sports Case 11 Dec 09
Ladder Of Engagement & Sports Case 11 Dec 09
Ladder Of Engagement & Sports Case 11 Dec 09
Ladder Of Engagement & Sports Case 11 Dec 09
Ladder Of Engagement & Sports Case 11 Dec 09
Ladder Of Engagement & Sports Case 11 Dec 09
Ladder Of Engagement & Sports Case 11 Dec 09
Ladder Of Engagement & Sports Case 11 Dec 09
Ladder Of Engagement & Sports Case 11 Dec 09
Ladder Of Engagement & Sports Case 11 Dec 09
Ladder Of Engagement & Sports Case 11 Dec 09
Ladder Of Engagement & Sports Case 11 Dec 09
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Ladder Of Engagement & Sports Case 11 Dec 09

  1. 1. presents The Ladder Of Engagement www.PRSmith.org
  2. 2. Social media is the biggest change since the industrial revolution. Business Week (2005)
  3. 3. Ladder Of Engagement • Embraces Web2.0/Social Media • Nurtures Customer Engagement % • Strengthens Brand Loyalty • Asks What Business Are We In ….value chain …..value network …amidst Hyper Competition……..
  4. 4. even Alien Implant Removals are in a hyper competitive market And although it might make a great gift For your mother- in-law.....
  5. 5. This is a far better gift! Let’s see how the ‘Ladder of Engagement’ can develop the appetite for sportsmanship
  6. 6. Ladder Of Engagement Secures Customer Engagement Strengthens Brand Loyalty As customers move up © PR Smith.org www.prsmith.org
  7. 7. Ladder Of Engagement© PR Smith.org www.prsmith.org Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions (& sharing) ↑ Reviews ↑ Ratings
  8. 8. Ladder Of Engagement© PR Smith.org www.prsmith.org Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions (& sharing) ↑ Reviews ↑ Ratings Collab- orative Co- Creation
  9. 9. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.homedepot.ca
  10. 10. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.ideastorm.com
  11. 11. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.chevrolet.com/tahoe/
  12. 12. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.boeing.com/commercial/787family/
  13. 13. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.pods4jobs.com
  14. 14. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.innocentive.com
  15. 15. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.myelinrepair.org
  16. 16. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.threadless.com
  17. 17. Now let’s apply the ladder to this sportsmanship book, club & campaign
  18. 18. www.Great MomentsOf Sportsmanship. com Excerpt: When war stopped & enemies played football together on Christmas Day 1914
  19. 19. www.Great MomentsOf Sportsmanship. com Style: emotional stories tapping into something deep inside us……. The Mexican goalkeeper’s father had just died & the Iranian keeper showed his respect . 2006
  20. 20. www.Great MomentsOf Sportsmanship. com Style: 2 minute short stories supported by interesting visuals. Yes, the unidentified flying object in the back-ground is a streaker diving into the lake during a crucial Ryder Cup golf match in Ireland 2006.
  21. 21. Download the poster & pass it on Download the stories & pass them on Download Book cover & pass it on
  22. 22. www.GreatMomentsofSportsmanship.comwww.PRSmith.org

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