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Croudsourcing and social lead generation

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Presentation by John Horsley at The Great British Business Show, 17th of November 2011.

Published in: Business, Technology

Croudsourcing and social lead generation

  1. 1. How To Build Business Through The Social Web 17th November, 2011 John Horsley | CNO – Ace-A-Metric
  2. 2. FUBAR The Economy
  3. 3. FUBAR The Economy
  4. 5. Section 1. Crowdsourcing to create products, drive engagement, build loyalty & make money
  5. 6. BAR What Is Crowdsourcing?
  6. 7. BAR
  7. 9. BAR
  8. 10. BAR Results 73 Designs 33 Designers Cost = $170
  9. 11. BAR
  10. 12. BAR Results 28 Designs 7 Designers Cost = $720
  11. 13. BAR
  12. 14. BAR Summary Total Project Cost - £480 Total Cheapest Quotes - £2K Less than 1/5th Of The Price More Choices + Better Results
  13. 15. BAR Fiat Crowdsource Design Concepts - Fiat Mio Over 10,000 Submissions 160 Countries Suggestions Included: Size Environmental Specifications Entertainment Options
  14. 16. BAR Fiat Crowdsource Design Concepts - Fiat Mio
  15. 17. BAR
  16. 18. BAR
  17. 19. BAR Results 16,387 Ideas Contributed 749,085 Ideas Promoted 93,938 Comments Posted 470 Ideas Implemented
  18. 20. 2. Inbound & Advocacy Marketing For Generating Demand & Awareness
  19. 21. FUBAR
  20. 22. Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
  21. 23. Decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51% . Advertising (17%) and direct marketing (21%) were listed as the least important information sources when short-listing possible vendors. (Study: "Tech Decision Maker," Hill & Knowlton, January 2009)
  22. 25. Reasons For Implementing A Social Media Strategy
  23. 26. FUBAR Getting Found
  24. 27. FUBAR
  25. 28. FUBAR Source Hubspot, “2010 State of inbound Marketing” Feb 16,2010
  26. 29. FUBAR Source Hubspot, “2010 State of inbound Marketing” Feb 16,2010
  27. 32. Whitepaper Campaign : Oracle Corporation Leveraging the Power of Social Media Oracle Corporation Social CRM campaign targeted IT, Sales and Marketing job titles at US and Canadian companies with 500+ employees
  28. 33. Clicks 3,198 Forms Submitted 944 Marketing Qualified Leads 197 Whitepaper Campaign : Oracle Corporation Leveraging the Power of Social Media
  29. 34. Whitepaper Campaign : Oracle Corporation Leveraging the Power of Social Media
  30. 35. <ul><li>Capture inbound marketing leads </li></ul><ul><li>Reach more people with your message </li></ul><ul><li>Reduce time and cost of identifying buyers </li></ul><ul><li>Shorten the sales funnel and reduce sales cycles </li></ul><ul><li>Gain immediate market insights </li></ul><ul><li>Measure ROI </li></ul>Why we built
  31. 37. Thank You John Horsley CNO Ace-A-Metric.com +44 794 905 0711 [email_address] @johnhorsley http://slideshare.com/thedigitalmarketinggroup

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