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Debbie Klein @ Inspiration 2014

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INSPIRATION is a celebration of creativity, ideas and innovation. These are all widely recognised drivers of success for businesses and individuals alike and this is the chance to hear some fabulous speakers giving their thoughts.

PROFILE
Debbie moved to the UK straight after university graduation starting her career at market research firm AC Nielsen and then moved into advertising, joining Saatchi and Saatchi as a strategist but by the time she was 27 Debbie was on the board. A year later she left to join ad agency WCRS. Not content with leading on clients including BMW, MINI and Sky, she was a founding partner in the 2004 WCRS management buyout that eventually led to the creation of the Engine Group. Ten years on from the buyout, Engine has grown its UK headcount from 150 to 750, while revenue has soared from £12m to £90m. It has also grown into a global business, with offices in 8 locations around the world.

NEW RULES OF CREATIVITY FOR THE ULTRA-CONNECTED CONSUMER
The wonderful thing about digital marketing is that it is so measurable. The amount of data on clicks, shares and likes can sometimes overwhelm us. But with all this connectivity and accountability the role of creativity has become ever more paramount. In fact, marketers ignore creative cut through at their peril. The more connected your consumer is to a multi-channel environment the more your ideas need to stand out of the noise and the clutter.

In this talk Debbie Klein, CEO of Engine UK, will explore the new rules that govern creativity in this space and ultimately if the digital era is all about measurement – how do you and can you measure creativity?

Published in: Marketing
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Debbie Klein @ Inspiration 2014

  1. 1. New Rules of Creativity for the ultra-connected consumer
  2. 2. New rules of creativity
  3. 3. Think Human
  4. 4. Put the idea first, not the channel
  5. 5. Think in real-time
  6. 6. Involve the consumer
  7. 7. Think beyond core products
  8. 8. Think – and act – transparently
  9. 9. Don’t be afraid to take risks
  10. 10. Introducing Project CREAM
  11. 11. @girlfromafrica @EngineLondon

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