crowd-sourcingthe poor cousin of co-creation
chris ward            managing partner             client service            amanda phillips            managing partner  ...
we are a behavioural            change agency                who deliver  marketing commuications      programmes through ...
a single principle
The traditional                         planning                  methodology or               reverse hypothesisdon’t imp...
stories of a reater resonance, onesthat connect more powerfully withthe consumer, creating moreeffective communications   ...
at the heart of the agency
behaviourists      consumers sector                   creativeexperts                   thinkers          technologists   ...
what makes the publicwant to co-create?
hard-wired for co-operation
epistemic motivation
but socially motivated not skills-led
our values constrain our creativity
authentic creativity?
beware the dangers of crowd-sourcing
epistemic
co-create for ideas, craft the insight
thank you
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Crowdsourcing the poor cousin of co-creation

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Chris Ward, Director, AnAbundance presents Crowdsourcing the poor cousin of co-creation at Digital Marketing London on the 22nd of March 2012

Published in: Business, Technology
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Crowdsourcing the poor cousin of co-creation

  1. 1. crowd-sourcingthe poor cousin of co-creation
  2. 2. chris ward managing partner client service amanda phillips managing partner strategy simon darwell-taylor creative partnerthe founders (& owners)
  3. 3. we are a behavioural change agency who deliver marketing commuications programmes through on and off line channels b2b and b2cwhat do we do?
  4. 4. a single principle
  5. 5. The traditional planning methodology or reverse hypothesisdon’t impose, listen
  6. 6. stories of a reater resonance, onesthat connect more powerfully withthe consumer, creating moreeffective communications empowered consumers
  7. 7. at the heart of the agency
  8. 8. behaviourists consumers sector creativeexperts thinkers technologists an abundance nation
  9. 9. what makes the publicwant to co-create?
  10. 10. hard-wired for co-operation
  11. 11. epistemic motivation
  12. 12. but socially motivated not skills-led
  13. 13. our values constrain our creativity
  14. 14. authentic creativity?
  15. 15. beware the dangers of crowd-sourcing
  16. 16. epistemic
  17. 17. co-create for ideas, craft the insight
  18. 18. thank you

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