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www.storycoach.london1
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Main Character
The Seven Story Elements
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Main Character
Jeopardy
The Seven Story Elements
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Main Character
Jeopardy
Different World
The Seven Story Elements
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Main Character Strong
Start
Jeopardy Inciting Incident
Different World
The Seven Story Elements
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Main Character Strong
Start
Jeopardy Inciting Incident
Different World Story Question
The Seven Sto...
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Main Character Strong
Start
Jeopardy Inciting Incident
Different World Story Question
What’s in it ...
www.storycoach.london
Your story elements
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Main Character
Who is the audience?
What point of view is your
audience most interested in?
13
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Jeopardy
What is the risk to your
audience if they choose a
competitor or don’t make a
decision at a...
www.storycoach.london
Describe the ‘Different world’
How does it feel to interact
with your company or be part
of your com...
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What is the story question I am
trying to answer?
16
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Ann Booth-Clibborn @ Inspiration 2014

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INSPIRATION is a celebration of creativity, ideas and innovation. These are all widely recognised drivers of success for businesses and individuals alike and this is the chance to hear some fabulous speakers giving their thoughts.

PROFILE
Ann Booth-Clibborn is a BBC TV producer who has spent the last 20 years creating stories for many of the major UK television channels. It is now her mission to pass on the powerful secret of stories to others.

KNOW YOUR STORY
You will inspire your colleagues, your clients and most importantly yourself by being able to tell your story well. In 20 minutes, I plan to unlock your natural story telling skills and start getting you using them for your business.

A story has a very particular set of elements, which we use naturally at the pub but we tend to forget them in the office. The chances are you are so close to your story that you are missing some of the most interesting elements. Be ready to work hard and together we will find the important elements in the story of your business.

Published in: Marketing
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Ann Booth-Clibborn @ Inspiration 2014

  1. 1. www.storycoach.london1
  2. 2. www.storycoach.london2
  3. 3. www.storycoach.london3
  4. 4. www.storycoach.london4 Main Character The Seven Story Elements
  5. 5. www.storycoach.london5 Main Character Jeopardy The Seven Story Elements
  6. 6. www.storycoach.london6 Main Character Jeopardy Different World The Seven Story Elements
  7. 7. www.storycoach.london7 Main Character Strong Start Jeopardy Inciting Incident Different World The Seven Story Elements
  8. 8. www.storycoach.london8 Main Character Strong Start Jeopardy Inciting Incident Different World Story Question The Seven Story Elements
  9. 9. www.storycoach.london9 Main Character Strong Start Jeopardy Inciting Incident Different World Story Question What’s in it for me? The Seven Story Elements
  10. 10. www.storycoach.london Your story elements 10
  11. 11. www.storycoach.london11
  12. 12. www.storycoach.london12
  13. 13. www.storycoach.london Main Character Who is the audience? What point of view is your audience most interested in? 13
  14. 14. www.storycoach.london Jeopardy What is the risk to your audience if they choose a competitor or don’t make a decision at all? 14
  15. 15. www.storycoach.london Describe the ‘Different world’ How does it feel to interact with your company or be part of your company? 15
  16. 16. www.storycoach.london What is the story question I am trying to answer? 16
  17. 17. www.storycoach.london17

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