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REVISITING INFORMATION
MANAGEMENT
DAMA BRISBANECHAPTER- 13/07/2015

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ABOUT ENTERPRISE ARCHITECTS
Enterprise Architects (EA) is an international
professional services firm specialising in
business design, strategy and enterprise
architecture.
Our History
Enterprise Architects (EA) was founded in
Melbourne, Australia in 2002 by Hugh
Evans, EA’s CEO. With his background in
building architecture, Hugh was
motivated to bring the benefits of
Architecture Thinking to business
strategy and transformation.
EA became a magnet for architecture
talent, providing the environment to
learn and access strategic projects with
some of the world’s most ambitious and
forward thinking organisations.
EA now stands as one of the world's
premier firms delivering strategy and
architecture and remains a pioneer in the
growing practice of business design.
We're delivering a new kind of
architecture capability, one that drives
richer business engagement, strategic
alignment and fast-paced change.
Our Philosophy
As a services firm we are centred on the
needs and experiences of the people we
impact. We believe good strategy
requires participants to discuss
opportunities and issues on common
ground – comparing apples to apples.
Through our leading business
architecture-oriented methods we bring
together all parties and build consensus
for change and real belief for the
strategic roadmap ahead.
Our Approach
Our strength is more than just world-
class practice in business design,
capability-based planning and strategic
enterprise architecture. It’s about how we
engage with clients, offering a seamless
extension to their existing capability,
however mature, and defining the
roadmaps that will bring competitive
strategies to life.
Our Experience
Many of the world’s leading brands trust
EA to extend their business design and
strategic architecture capabilities.
We are experienced across most major
industry sectors including, Banking &
Finance, Insurance, Tech, Energy, Oil &
Gas, Telco, Health, Retail, Transport &
Logistics, Professional Services, and
Higher Education, as well as a broad
range of government departments and
agencies at local, state and federal levels.
Since 2002 we've developed
architectures and supported capability
development for organisations across 5
continents.

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OUR SERVICES
Servicing the Strategy and Architecture
needs of major corporates.
› SPECIALISING IN ARCHITECTURE CAPABILITY AND DELIVERY
› ACTIVE TRACKING OF INDUSTRY WIDE ARCHITECTURE TALENT
› PROVEN TOGAF® METHODS
› EXTENSIVE INDUSTRY REFERENCE MODELS AND BUSINESS
VIEW POINTS
› FOCUS ON SKILLS AND KNOWLEDGE TRANSFER
› VENDOR AND TOOL NEUTRAL
› EXTENSIVE INDUSTRY RELATIONS AND PARTNERSHIPS
› COMPLETE INDEPENDENCE IN CLIENT OUTCOMES AND
RECOMMENDATIONS
Strategy and Roadmaps
› Business Strategy, Motivation and Model
Definition
› Investment Roadmaps
› Capability Roadmaps (People, Process,
Technology, Information)
› Digital Strategy (Cloud, Big Data, Cx)
› Information Management Strategy Information
Security Strategy and Roadmap
› Technology Strategy and Roadmaps
(Applications, Infrastructure)
Architecture Service Design and
Capability Development
› Service Model Design and Definition
› Capability Readiness Assessment
› Architecture Operating Model Design
› Professional Training and Certification
(TOGAF®, ArchiMate®)
› Talent Acquisition and Development
› Architecture Back Office Solutions
Architecture Accelerator Frameworks
› Enterprise business architecture framework
› Enterprise security architecture framework
› Enterprise cloud framework
› TOGAF Accelerator
› Enterprise architecture foundation pack
Managed Services
› Blueprint and roadmap maintenance
› Transformation blueprint management
› Managed architects and architecture teams
› Repository and tooling as a service
› Diagramming as a service

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DATA IS NOT INFORMATION

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FRAMEWORKS
Our starting point…
DAMA DMBOK2.0
ISO 2382 - 1
TOGAF 9.1
MIKE 2.0

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DEFINING INFORMATION
› DAMA DMBOK 1.0:
» Information: Data in context
» Data: The representation of facts as text, numbers, graphics, images, sound or video
» We create meaningful information by interpreting the data in the context in which it is presented
› ISO 2382-1 Information Technology Vocabulary
» Information: Knowledge concerning objects, such as facts, events, things, processes or ideas, including concepts, that within a certain context have
a particular meaning
» Data: A reinterpretable representation of information in a formalised manner suitable for communication, interpretation or processing.
› MIKE 2.0
» Information: Meaning that is communicated when data is presented in a particular context
» Data: The physical representation of information suitable for data processing or transmission
› TOGAF 9.1
» Information: Any communication or representation of facts, data, or opinions, in any medium or form, including textual, numerical, graphic,
cartographic, narrative, or audio-visual forms.
Information, data and context

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INFORMATION = DATA + CONTEXT

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DEFINE INFORMATION ASSET
Information asset
› DAMA DMBOK 1.0:
» Information Asset: An information asset is both data and associated meta-data.
» Data Asset: Not explicitly defined.
› MIKE 2.0: A particular combination of data and information system(s) that communicates information that is either consumed or
produced by a business process. The value of an information asset varies over the life cycle of the asset, and is dependent on both the
quality of the data and characteristics of the information system.
› ISO2382-1: Does not include a definition of Information Asset
Information system
› ISO 2382-1: An Information Processing System together with associated organisational resources such as human, technical and financial
resources, that provides and distributes information.
» An Information Processing System is: One or more data processing systems or device, such as office and communication equipment, that perform
information processing
» Information Processing is: The systematic performance of operations upon information that includes data processing, and may include operations
such as data communication and office automation
› MIKE 2.0: Any system (manual, automated or electronic) that manages the context in which data is presented such that the intended
meaning is communicated
› TOGAF 9.1: The computer (or IT)-based portion of a business system.
What makes something an information asset?

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INFORMATION PROCESSING SYSTEM
Making sense of ISO 2382-1 terminology
Subject of
Information
Information
Interpretation of
Data
Data
Information Processing
Data Processing
Knowledge
concerning
objects
Information
Representation of
Information
Data
Before Processing Processing After Processing
Information
Processing
System

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INFORMATION ASSET:
> CONSTITUENT DATA SOURCES
> PRESENTATION AND DELIVERY PLATFORM

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DEFINE INFORMATION MANAGEMENT
› DAMA DMBOK 1.0
» Managing Information assets involves managing Data and Meta-data (context)
» The following are synonymous :Information Management, Enterprise Information management, Enterprise Data management, Data Resource
Management., information asset management.
» Data management includes management of information assets.
› MIKE 2.0:
» Information Management: The management of Information Assets to maximise value over the life cycle of the Asset.
» Data Management: The management of data assets (data sources) to ensure data quality
The management of Information Assets

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INFORMATION MANAGEMENT
> DATA MANAGEMENT
> PRESENTATION AND DELIVERY MANAGEMENT

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DEFINE INFORMATION ARCHITECTURE
› DAMA DMBOK 1.0
» Information Architecture: The process for creating a structure for a body of information or content
» Data Architecture: An integrated set of specification artefacts used to define data requirements, guide integration and control of data assets, align
data investments with business strategy.
› TOGAF 9.1:
» Data Architecture: Description of the structure and interaction of the enterprise's major types and sources of data, logical data assets, physical data
assets, and data management resources
» Information Architecture: Does not define Information Architecture. Only includes the concept of Information Systems Architecture and implies
that it is the resultant combination of data and applications architectures.
› MIKE 2.0:
» Information Architecture: The means to view, categorise and design or configure Information Assets in order to best support Business Processes
and ultimately the Goals and Objectives of the organisation
» Data Architecture: The means to view, categorise and design or configure Data Assets (sources) in order to maximise data quality and ensure
timely access to high quality data.
Architecting Information Assets

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INFORMATION ARCHITECTURE
> ORCHESTRATION OF DATA SOURCES (ASSETS)
> DESIGN OF DELIVERY AND PRESENTATION

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Information Architecture
Business Architecture
Process Architecture
Application Architecture
Application Services Architecture
Data Architecture
Infrastructure Architecture
Technology Architecture
Network Architecture
InformationSecurityArchitecture
Integration/InteroperabilityArchitecture
ARCHITECTURE DOMAINS
Positioning information architecture within enterprise architecture Describes business
motivation, business
capability and business
models
Describes integration and
interoperability elements
across the horizontal
domains
Describes information
security elements across the
horizontal domains
Describes information assets
– their structure ,
organisation and
classification
Describes data assets – their
structure , organisation and
classification
Describes applications – their
structure, organisation and
classification.
Describes infrastructure
technologies and platforms –
their structure, organisation
and classification.

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INFORMATION ARCHITECTURE DEFINITIONS
Information Architecture – a missing domain?

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INFORMATION ARCHITECTURE
The description of the alignment and configuration of Information Assets to satisfy business goals and objectives by supporting business processes and
effective decision making. Information Architecture is comprised of:
› Information Asset Portfolio Architecture
» Provides the categorisation of Information Assets to understand alignment with business capability and objectives and to effective portfolio management.
» Provides a view of the dependencies between Information Assets and the constituent data sources and the managing applications over the lifecycle of the
Information Asset
› Information Design Architecture 1
» Provides the patterns, standards and templates to enable the design of effective information assets
» Describes the orchestration of individual data entities and application or technologies to design information assets needed to support business decision making
» Describes the means by which information assets are delivered to information consumers
1Wikipedia: Information Design: the practice of presenting information in a way that fosters efficient and effective understanding of it.
A working definition…

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ENTERPRISE INFORMATION MANAGEMENT
A new framework for the design and management of meaning
Information Strategy
Information Architecture
Information Governance
Information Asset Management
Enterprise Content
Management
Enterprise Analytics and
Reporting
Operational Reporting
Enterprise Data Management
Reference &
Master Data
Management
Metadata
Management
Data Storage and
Operations
Information Design Information Portfolio
Data Quality ManagementData Architecture
Information Security Management
Data
Warehousing &
Big Data
Data Integration
&
Interoperability
Data Modelling
and Design
Records
Management
Enterprise Search
Web Content
Management
Business Intelligence

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INFORMATION DESIGN
Subject Order Information Design Dimensions
Symbols Graphic Design Aesthetic: Themes / Templates /
Branding / User Interface / Visual
Cues and Symbols
Things Industrial Design Object: Delivery Platform or Device
Actions Interaction Design Experience: Communication of
Intended Meaning / Digital User
Experience.
Thought Environmental Design Environment: “the integration of
information, physical artifacts, and
interactions in environments of
living, working, playing, and
learning1”
The design of information to communicate intended meaning
1 Richard Buchanan, “Design Research and the New Learning”, 2001.

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INFORMATION DESIGN ARCHITECTURE
Designing for information delivery in a digital world
Information Asset Audience Presentation Architecture
(Graphic Design)
Channel Architecture
(Industrial Design)
Channel Architecture
(Interaction Design)
Product Promotion Customer Standard Brand themes,
Standard Marketing
Collateral, Document
Template
Mobile App Social Media (cross
platform)
Board Report Board Members Document Template Tablet App Extranet Community Site
Project Plan PMO Document Template Word Document Intranet Team Site
Customer Web Page Customers Standard Brand themes,
External Site Template and
Prototypes
Website ‘My’ Website
Performance Dashboard ELT UI Design Standards and
Prototypes
Sharepoint Dashboard Intranet Individual Profile

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INFORMATION PORTFOLIO ARCHITECTURE
Class Definition Information Asset Data Source Platform
List Simple listing of entities Reading List Library Database GoodReads Reading List
Register Controlled listing Membership Listing CRM Database Sharepoint List
Catalogue A comprehensive listing Employee Listing ERP Database HRMS Workforce Screen
Document Point in time record Approved Project
Plan
Project Management
Database
Word
Collection Grouping of information
assets
All Approved Project
Plans
DMS Database DMS Document Library
Dashboard Dynamic reporting Investment
Dashboard
Data Service Excel
Schedule A sequencing of events in
time
Calendar of Public
Holidays
Public Holidays Data
Service
Outlook Calendar Screen
Terminology Definitions of terms Data Dictionary Conceptual Data Model Data Modelling Tool Data
Definitions Screen
Taxonomy A classification framework Business
Classification Scheme
Record Keeping
Database
Browser
Model An ontology Data model Repository Database Modelling Tool Portal
Modelling the architecture of information assets

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Planned Assembled Available Revised Archived
INFORMATION ASSET LIFECYCLE MANAGEMENT
Maximising value over the information asset lifecycle
Cost phase
(minimise)
Benefit
phase
(maximise)
Cost phase
(minimise)
Old Platform New Platform
Data Assets
Applications

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ARCHITECTURE DELIVERABLES
Do we have the appropriate technology platforms to
support our information assets?
Which information assets are key to our business?
Where are there opportunities to consolidate our
Information Assets?
Visual Standards, Brand
theming and Logos,
Templates, UI Design
Standards
Does our data quality represent a business risk?
Where should we focus our MDM effort?
Do we have suitable information to support our
business?
Information Portfolio Model
Information Portfolio Model
Conceptual Data Model
Do we have a consistent and logical
business language / terminology?
Channel Architecture Model Do we have our information assets available via the
right channels for the intended user experience?

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AN ALTERNATIVE IM FRAMEWORK
› Information Assets are not Data Assets
› The value of an Information Asset is tied to the changes in the constituent Data Sources and the managing Applications over the lifecycle
of the Information Asset.
› Information Architecture needs to include both:
» Information Asset Portfolio Architecture
» Information Design Architecture
› Information Management
» The management of Information Assets over the lifecycle
» Encompasses:
⁃ Information Governance
⁃ Information Architecture (Information Design)
⁃ Information Asset Management
⁃ Enterprise Content Management
⁃ Enterprise Analytics and Reporting
⁃ Enterprise Data Management
Because Information = Data + Context…

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Questions?

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