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Affinity partners


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We are the team that supplies some of the largest loyalty programs across the globe and we are looking for new partners!

visit : for more on how you can get your business in at no charge!

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Affinity partners

  2. 2. Reward Affinity PROCESSRetain Engage 2
  3. 3. AFFINITYWho we are End To End Incentives Strategy EnhancementAffinity a division of The Our clients look to us for AFFINITY brings simplicityDealers Market was set up customer reward and channel through innovation in thewith the sole intention to loyalty incentive programs to marketing and brandprovide large and medium increase the enhancement model forcorporations with a complete acquisition, purchases and businesses around the world.loyalty solution from getting loyalty of the We’ve built a tool that willmerchants and businesses dealers, resellers, and end- assist you as the merchant toonto your loyalty program to users supporting their make your location available tocomplete management and products, employee reward and potential shoppers, save money recognition programs to and provide special deals fortracking via our white label improve employee retention clients. Whether you’re offeringcard or smartphone and drive positive behaviours a trip around theapplications. and sales incentives to motivate world, coordinating a major sales forces and boost revenue entertainment event, or tryingAffinity creates and manages growth. Were even able to run to supply the best qualityfull-service incentive, loyalty multiple reward program types dishes at a localand reward solutions that on a unified “umbrella” bistro, AFFINITY is the perfectmaximize the impact of the platform. choice!people and relationships thatdrive your business results. 3
  4. 4. Stats• 15 million + members nationwide• LSM 7-10• Average consumer earning R300,000 per annum• 99% South African clientele 4
  5. 5. Why we are betterWhile it’s not rocket science, designing an effective discount program is muchharder than it appears. Even the most lauded companies have deficiencies intheir programs, deficiencies which can make or break it You set the discounts Push your offers to high LSM groups Best brand association in SA We do not charge you as a business 5
  7. 7. Affinity Advertise on Affinity with PUSH*• A discount with purchase (something like, “spend R50 and get R10 off”). A great way to push your sales higher.• Something for free (for example, “enjoy a free dessert if you buy an appetizer and main course”). These are often low cost and high impact.• Special treatment (one of our favourites is at a clothing boutique: “check in on AFFINITY for private access to the inaugural opening of Zara clothing”). These have no cost and create a great connection.There is one constant to every AFFINITY business success story: businesses using Specials. A Special is a free way to find newcustomers and engage your best ones. Here are a few of our most successful types of offers:Reward your best customers (the classic Special is, “free coffee on your fifth visit”). Its like a digital punch card. 7
  8. 8. WHY US? 50% 45% 40% 45%Stimulate Growth 35% 30%Encourage purchase of new products 25% 32% 20% 28%Establish competitive differentiation 15% 10% 14%Motivate employee performance 5% 0%Boost retention of high value clients January February March AprilBuild long-term relationshipsDrive key behaviour 8