Public Involvement 2.0 Empowering public agencies to effectively communicate with their stakeholders in the digital age TM...
 
What is Public Involvement 2.0? Public Involvement 2.0  is the process of gathering, monitoring, managing and analyzing  p...
Why do I have to sit through a meeting to have my voice heard? Why is my city and state still doing public involvement lik...
My city, county or state is having a public hearing at 6:00 p.m.? Maybe I can go after I…
There’s Got to Be a Better Way! <ul><li>To have my voice heard, even </li></ul><ul><li>if I’m not at the public  </li></ul...
What is the Answer? Public Involvement 2.0  is the answer. Integrate social media tools into your  public involvement plan...
Transportation projects fail to build community consensus because of <ul><li>Misconceptions </li></ul><ul><li>Rumors  </li...
Why Public Involvement 2.0  ? <ul><li>Public involvement 2.0  enables citizens to participate in the transportation planni...
Public Involvement 2.0 helps public transit agencies… <ul><li>Educate the public </li></ul><ul><li>Engage citizens </li></...
Public Involvement 2.0 How does it work? Answer questions, solicit and  accept  public comment Use social media to engage ...
Transit Agencies Around the Country Are Using Social Media <ul><li>Social media is an integral part of the Hillsborough MP...
Texas DOT Keeping Stakeholders  Informed via Twitter No MDX logo No current  tweets Too few followers
Public Involvement 2.0 “ I’m participating in a public meeting about a roadway project in my neighborhood right now thanks...
For more information on how social media can help you engage stakeholders contact: The Cunningham Group Public Involvement...
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Tasha Cunningham - Social Media, Transit Agencies and Public Involvement 2.0

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Transportation agencies around the country are using Public Involvement 2.0 and social media to engage their stakeholders.

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Tasha Cunningham - Social Media, Transit Agencies and Public Involvement 2.0

  1. 1. Public Involvement 2.0 Empowering public agencies to effectively communicate with their stakeholders in the digital age TM Presented by the Cunningham Group, Inc. – Public Involvement and Media Relations Specialists www.PublicInvolvement.com
  2. 3. What is Public Involvement 2.0? Public Involvement 2.0 is the process of gathering, monitoring, managing and analyzing public participation and comment-gathering on transportation and infrastructure projects through the use of social media tools. ? ? ? ? ? ? ? ? ? ? TM
  3. 4. Why do I have to sit through a meeting to have my voice heard? Why is my city and state still doing public involvement like it did in the 70’s?
  4. 5. My city, county or state is having a public hearing at 6:00 p.m.? Maybe I can go after I…
  5. 6. There’s Got to Be a Better Way! <ul><li>To have my voice heard, even </li></ul><ul><li>if I’m not at the public </li></ul><ul><li>meeting </li></ul><ul><li>To get my questions answered </li></ul><ul><li>via e-mail, Twitter, Facebook </li></ul><ul><li>and other social media tools </li></ul><ul><li>that I use every day </li></ul><ul><li>To participate online and on </li></ul><ul><li>my terms </li></ul>
  6. 7. What is the Answer? Public Involvement 2.0 is the answer. Integrate social media tools into your public involvement plan to get more people involved in the process. TM
  7. 8. Transportation projects fail to build community consensus because of <ul><li>Misconceptions </li></ul><ul><li>Rumors </li></ul><ul><li>Inaccurate information </li></ul><ul><li>Lack of communication </li></ul>
  8. 9. Why Public Involvement 2.0 ? <ul><li>Public involvement 2.0 enables citizens to participate in the transportation planning decision-making process online and on their terms; </li></ul><ul><li>Social media isn’t just for kids – the fastest growing segment of users are those over the age of 35; </li></ul><ul><li>There are over 26 million Twitter users worldwide ; </li></ul><ul><li>There are over 250 million Facebook users worldwide; </li></ul><ul><li>Social media can be used to supplement traditional communication methods and increase meaningful interaction with your transit agency and its stakeholders. </li></ul><ul><li>It enables individuals to find out about your transit programs and activities in a quick, accessible and personable manner. </li></ul><ul><li>Transit agencies and organizations around the country are effectively implementing social media strategies to engage stakeholders </li></ul>TM
  9. 10. Public Involvement 2.0 helps public transit agencies… <ul><li>Educate the public </li></ul><ul><li>Engage citizens </li></ul><ul><li>Involve stakeholders in decisions </li></ul><ul><li>Solicit and receive public comment </li></ul><ul><li>Evaluate feedback </li></ul><ul><li>Build trust </li></ul><ul><li>Create true collaboration </li></ul>TM
  10. 11. Public Involvement 2.0 How does it work? Answer questions, solicit and accept public comment Use social media to engage the public during hearings and meetings Put public meetings on YouTube and urge public comment Use RSS to distribute relevant transit content Use SMS to update commuters about traffic conditions on roadways Webcast and live stream of public meetings TM
  11. 12. Transit Agencies Around the Country Are Using Social Media <ul><li>Social media is an integral part of the Hillsborough MPO’s public involvement strategy. </li></ul>Hillsborough MPO Twitter Page Hillsborough MPO Facebook Page
  12. 13. Texas DOT Keeping Stakeholders Informed via Twitter No MDX logo No current tweets Too few followers
  13. 14. Public Involvement 2.0 “ I’m participating in a public meeting about a roadway project in my neighborhood right now thanks to Public Involvement 2.0. ” TM
  14. 15. For more information on how social media can help you engage stakeholders contact: The Cunningham Group Public Involvement and Media Relations Specialists 9100 S. Dadeland Blvd., Suite 1500, Miami, FL 33156 Office: (786) 497-7275 Fax: (305) 665-2700 www.PublicInvolvement.com Courtney Cunningham [email_address]

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