Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

4CNW Talent Scotland - Discovery Event for Creatives - 24 Jan 2013

919 views

Published on

4CNW Talent Scotland: Discovery Event for Creatives took place in Edinburgh on the afternoon of Thursday 24 January 2013. The event provided the opportunity for creative professionals to find out more about 4CNW Talent. 4CNW Talent invites Scottish businesses in the Agri-food, Life Sciences, Technology and Tourism sectors to apply for a talent voucher (between €1,000 and €5,000) to commission the services of a creative professional who can offer new areas of expertise to help solve a business challenge. Applications will be assessed by an expert panel with successful businesses required to match their award creating a commissioning pot of up to €10,000 per project. Cultural Enterprise Office have been appointed as the Scottish brokers for 4CNW and to be working in collaboration with Creative State North West which brings together partners in Northern Ireland and the Republic of Ireland. 4CNW (Creative Challenge Celtic Crescent North West) is one of 4 European projects set up to encourage the use of creative thinking as a powerful business tool. Scottish creative professionals with expertise interested in this opportunity will be invited to submit an online application by Friday 8 March 2013. To be eligible creatives must: be a professional creative working in the creative industries; have a business address in Scotland; and, be able to demonstrate a track record on delivering projects in partnership.

Published in: Business
  • Be the first to comment

  • Be the first to like this

4CNW Talent Scotland - Discovery Event for Creatives - 24 Jan 2013

  1. 1. Discovery Event2.00 Welcome2.05 Introduction to 4CNW Talent Carol Sinclair, Cultural Enterprise Office2.20 Background Mary McAuliffe, Creative State North West2.35 Case Study David Quinn, Avenir & Sharon Eastwood, Woodrow3.00 Making an Application Carol Sinclair, Cultural Enterprise Office3.10 Break for coffee3.40 Q&A All speakers4.00 Finish
  2. 2. 4CNW TALENTCreative Challenge Celtic Crescent North West
  3. 3. What is 4CNW TALENT1. A fund to enable businesses to commission creative professionals2. An opportunity to be selected for the 4CNW Creative Directory3. An opportunity to join the How to Grow European network
  4. 4. Online applications open Mon 7th January Discovery Discovery CREATIVES BUSINESSESApplications close 8th Mar Applications close 18th Feb CREATIVE SELECTED DIRECTORY CHALLANGES Pitch BriefPreparations Preparations MATCHMAKING Collaborative projects
  5. 5. 4CNW TALENT Fund• Between 1,000 and 5,000 euros in cash awarded to selected businesses• The award must be matched by the business to create a fund of 2,000 to 10,000 euros• The fund is used to commission a creative business to deliver products or services
  6. 6. What is 4CNW TALENT1. An opportunity to join the How to Grow European network2. An opportunity to be selected for the 4CNW Creative Directory3. A fund to enable businesses to commission creative professionals
  7. 7. Creative Application ProcessOnline applications 7th January to 8th March 2013 Optional “How to Grow” membership Selection for 4CNW Creative Directory 2012 Creatives selected to pitch for projects
  8. 8. Creative Selection• Businesses who have been successful will meet with brokers to develop project brief• 3 Creatives will be invited to pitch for each project – support will be given for pitch preparation• The Business will select the Creative they wish to appoint – support will be given to write contract• Support is available from the broker throughout the project period for all parties
  9. 9. Who You Will Be Working WithBusinesses in one of the following sectors:• Agri-food• Life Sciences• Technology• Tourism
  10. 10. Who You Will Be Working WithBusinesses in one of the following sectors:• Agri-food – Chocolate, Seaweed• Life Sciences - Ecological Consultancy• Technology• Tourism – Gallery, Airport
  11. 11. What Types of ProjectsBusiness development through……..branding, web development, film making,creative production, music composition,voice over, creative writing, photography,3D rendering, interior design, signage,graphic design, animation, sound recording,product development, service design………..
  12. 12. Project Examples• Airport working with creative producer to live stream music events and increase tourism• Seaweed spa products working with a film maker to produce promotional & training materials• Museum working with an architectural designer to improve signage and use of space• Environmental consultancy working with a graphic and web designer to rebrand business www.creativestatenorthwest.com/stories
  13. 13. Eligibility Criteria• Have a business address in Scotland, Ireland North West or Northern Ireland• Be able to demonstrate a track record in your field – link to website or attach images to your application• Be able to deliver the project input between 20th May and 20th August 2013
  14. 14. Mary McAuliffe
  15. 15. Regional Broker NetworkIreland : Creative State North West (PPP)Northern Ireland : NORIBICScotland: Cultural Enterprise Office
  16. 16. WORKING TOGETHER4CNW BUSINESS SUPPORT PROGRAMME Cross Sector Collaboration - Regional Vision - Concrete Action
  17. 17. 4CNW TALENT VOUCHER
  18. 18. HOW DOES IT WORK?4CNW BUSINESS INNOVATION SUPPORT PROGRAMMETHE PROCESS: • Registration • Matchmaking • Collaboration
  19. 19. EXAMPLES Creative Services Industry Challenges Web Designer Film Maker PhotographerAgri-food- Add value to product range Jeweller Fashion DesignerLife Sciences Graphic Design- New market need CeramicistTechnology Blacksmith- New raw materials WriterTourism Musician- Increase competitiveness/ sales Theatre Company
  20. 20. IMPACTS4CNW will drive new linkages between the creative sector and 4 key industry sectorsDemonstrate the role of creative industries in the wider eco system of innovationProvide a new model for measuring CI’s impact as a catalyst for economic growth. Furthermore, it is expected that 150 jobs will be safeguarded.
  21. 21. 4CNW: Business Support Programme Summary
  22. 22. FIND OUT MOREVisit our website:www.creativestatenorthwest.com Mary McAuliffe, Programme Director The Creative State North West THANK YOU
  23. 23. Sharon Eastwood
  24. 24. Woodrow Sustainable SolutionsEnvironmental Consultancy based in Sligo, trading since 2004.
  25. 25. Services: • Ecological assessment from large scale developments to strategic planning and advice for Communities, TidyTowns and individuals. • Ecological Surveys for habitats and species, specialising in bats, birds and invertebrates. • Exciting pioneering projects • Clients: NPWS, Fáilte Ireland, LEADER, Wind Farm developers, TidyTowns
  26. 26. Innovation Challenge• Position ourselves as North West’s One- stop shop for ecological services for wind farm developers.• Design Consultancy - to brand and position ourselves thus in the market and produce a package of materials to promote the company to this growing market.
  27. 27. Creative elected – AvenirIrish Graphic Design & Web BasedCompany‘Clean Simple Professional Design thatPeople Like’
  28. 28. Marketing/ Branding Materials:Web siteCompany NameLinkedIn ProfilesMarketing flyers & MaterialsLanguage/clarity of explaining our services
  29. 29. Website• Highlighted our skills and services.• Reflected our values• Needed something flexible/ that we can self-manage to react to changes in sector and competitors.• Lot of time working with David to balance technical and industry needs.• Time understanding jargon
  30. 30. Thank you
  31. 31. AVENIRDavid Quinn
  32. 32. Creative Application• Eligibility criteria• How to Apply• Frequently Asked Questions (FAQs)
  33. 33. Eligibility Criteria• Have a business address in Scotland, Ireland North West or Northern Ireland• Be able to demonstrate experience of working to commission through examples of work and client details• Be able to complete the project within the June to August period
  34. 34. Application Process Is very simple! online application @www.creativestatenorthwest.com
  35. 35. Creative Application1. Business details2. Creative services – activities, skills, portfolio3. Client details – list 2-5 clients, any awards4. Declaration that you are happy to have your details shared with businesses through the 4CNW Creative DirectoryInclusion in the how to Grow network is optional
  36. 36. Frequently Asked Questions (FAQs)• Read FAQs online before you complete the application form• To date – 40+ FAQ’s• Email scotland@creativestatenorthwest.com if there are any further questions you would like answered
  37. 37. Frequently Asked Questions (FAQs)• What if my creative practice is not listed?• What support is available?• Are there examples of 4CNW talent voucher project collaborations I can review?• How do I get paid?• Who is the contract for collaboration between?• Intellectual property rights issues?• Can I collaborate with other creatives?
  38. 38. Selection Process• Businesses who have been successful will meet with brokers to develop project brief• 3 Creatives will be invited to pitch for each project – support will be given for pitch preparation• The Business will select the Creative they wish to appoint – support will be given to write contract• Support is available throughout the project period for both parties
  39. 39. Summary• All details on www.creativestatenorthwest.com• Broker helpdesk scotland@creativestatenorthwest.com• Application deadline is midnight 8th March 2013• Apply online @ www.creativestatenorthwest.com
  40. 40. 4CNW TALENTConnect with us:www.creativestatenorthwest.comfacebook.com/TheCreativeStatetwitter.com/CreativeStateNW
  41. 41. Project Timetable•Business application deadline 18th Feb 2013•Creative application deadline 8th Mar 2013•Successful Businesses notified 1st Apr 2013•Successful Businesses prepare project brief•Shortlisted Creatives prepare pitch•Matchmaking 29th, 30th Apr and 1st May•Projects start 20th May 2013•Projects finish 20th Aug 2013

×