4CNW Talent Ireland North West: Discovery Event for Businesses took place in Sligo on the 30th January 2013. The event provided the opportunity for eligible businesses to find out more about 4CNW Talent, which invites North West Ireland businesses in the Agri-food, Life Sciences, Technology and Tourism sectors to apply for a talent voucher (between €1,000 and €5,000) to commission the services of a creative professional who can offer new areas of expertise to help solve a business challenge. Applications will be assessed by an expert panel with successful businesses required to match their award creating a commissioning pot of up to €10,000 per project. 4CNW (Creative Challenge Celtic Crescent North West) is one of 4 European projects set up to encourage the use of creative thinking as a powerful business tool. Eligible businesses with a challenge are invited to submit an online application by 3pm on Monday 18 February 2013. To be eligible businesses must: have a business address in North West Ireland; come from the Tourism, Technology, Life Sciences or Agri Food sectors; be looking to grow their business through the innovative development of products, services or marketing; and, have completed their first year of trading. see http://www.creativestatenorthwest.com/apply/industry for more information about the fund and the process.

1. 4CNW TALENT

3. 4CNW TALENT
Ireland North West
4CNW Business Discovery Session
Aoife Flynn

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Agenda
11.00 Welcome and Overview – Aoife Flynn
11.15 Background to Creative State –Mary McAuliffe
11.45 Case study – Tara McGowan & Liam Scollan - IWA
Knock
12.00 How to Apply
12.10 Q &A

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4CNW
“Creative Challenge Celtic Crescent North
West”
What does that mean for you?

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A new fund to encourage businesses to collaborate
with a creative partner….
• Eligible Businesses: Agri-food, Life Science, Technology and
Tourism
• Eligible Challenge: new or improved product, process, service,
business model or customer interface
• Scaled Challenge: able to be completed within the 3 month
timeframe and within the allowed budget
• Solvable Challenge: able to be completed utilising the existing
creative skills available

7. 4CNW TALENT
Talent Voucher
4CNW will provide a talent voucher to the value of
€1,000 to €5,000 as 50% funding towards the cost
of the project delivery by the creative professional.

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M ary McAuliffe,
Programme Director
The Creative State North West

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Regional Broker Network
Ireland : Creative State North West (PPP)
Northern Ireland : NORIBIC
Scotland: Cultural Enterprise Office

10. Working Together
4CNW Business Support Programme
Cross Sector Collaboration - Regional Vision - Concrete Action

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HOW DOES IT WORK?
4CNW Business Innovation
THE PROCESS:
– Registration
– Matchmaking
– Collaboration

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Examples
Creative Services
Industry Challenges Web Designer
Film Maker
Photographer
Agri-food
- Add value to product range Jeweller
Fashion Designer
Life Sciences Graphic Design
- New market need
Ceramicist
Technology Blacksmith
- New raw materials
Writer
Tourism Musician
- Increase competitiveness/ sales
Theatre Company

14. 4CNW TALENT
Impacts
• 4CNW will drive new linkages between the creative
sector and 4 key industry sectors
• Demonstrate the role of creative industries in the
wider eco system of innovation
• Provide a new model for measuring CI’s impact as a
catalyst for economic growth. Furthermore, it is
expected that 150 jobs will be safeguarded.

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4CNW: Business Support
Programme Summary

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Find out more, visit our website
www.creativestatenorthwest.com
Mary Mc Auliffe, Programme Director
The Creative State North West
THANK YOU

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4CNW Case Study
Liam Scollan & Tara McGowan
IWA Knock

18. IRELAND WEST
TRAD

19. Social Media Campaign
October 16 to November 30
• Facebook ads and promotions with partners: Tourism Ireland in
France, Italy and Germany, Irish Net.de and Gaeltacht Irland
Reisen.
• Joint promos with Project Partners IWAK, Live Trad, Leitrim
Tourism, Leitrim Coco, The Dock Arts Centre
• Holiday Package Competition / Family holiday for 4 to Leitrim
• Love Leitrim Photo Contest
• 4,350 likes over 20 countries (Italy, Ireland, UK, Germany, France)
• Reach 17,800
• 480 engaged weekly users (likes, comments, shares)

20. Ireland West Trad on facebook
• Click to edit Master text styles
– Second level
– Third level
• Fourth level
– Fifth level

21. Face Book Photo Contest Ran from Oct 29 to Nov 19
64 entrants 740 votes
6,080 engaged with the contest through views, likes

22. SUP for All
Father and Son on Lough Allen
• Click to edit Master text styles
– Second level
– Third level
• Fourth level
– Fifth level

23. Val Robus, Dromahair
• Click to edit Master text styles
– Second level
– Third level
• Fourth level
– Fifth level

24. JJ O’Hara, Lough Gill
• Click to edit Master text styles
– Second level
– Third level
• Fourth level
– Fifth level

25. Ireland West Trad Infograph
• Click to edit Master text styles
– Second level
– Third level
• Fourth level
– Fifth level

26. Ireland West Trad
Reach and Engagement
• Total Reach 1,700,000
• Promotions with Partners FB & newsletters:
9,257 views
• IWT Facebook Campaign: 4,350
• Ireland West Trad Website
10,000 views / 4,500 sign up to newsletter
• Live Stream Event:
Estimated 5,000 tuned in from 25 countries .

27. Ireland West Trad
The Future
• Build on the success of the initial project
• Run 6 to 8 events in 2013
• Develop Partnerships with Key Cultural and Tourism Partners
throughout the West &N.West
• Secure funding to enable the project to continue.
• Streamline the Project Management
• Increase Involvement from artists / endorsement
• Branch into other art forms whilst retaining trad music as the
main focus
• Increase the connections with diaspora and interest groups
internationally
• Feasibility to develop website as a commercial entity

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Industry Application Details
• How to Apply
• Frequently Asked Questions (FAQs)

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Eligibility Criteria
• Be a business in one of the following sectors: Agri-food,
Life Sciences, Technology or Tourism
• Have a business address in Ireland North West, Northern
Ireland or Scotland
• Be a business that has moved past early stage development
and into its growth phase of its lifecycle i.e. trading for one
year or more
• Be in a position to match fund the talent voucher awarded.

30. 4CNW TALENT
Section One – Company Details
Compulsory Fields
• Business Name, Business Type, Business Address, County, Industry
Sector, Year Commenced Trading, No. Employees, Email, Tel.
Number, Contact Job Title, Contact Name
• Principal Business Activity (600 characters maximum)
– Describe the company, its products and/or services
Non-compulsory Fields
• Turnover/income (2009-2011)
• Export (yes/no), If yes, Countries you export to
• Website & Facebook address

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Section One – Declaration
• Signed by authorised officer of the company
• Electronic signature
• Yes/No answers
• Declare that your Company:
1. Has moved past early stage and into growth phase
2. Will use voucher for eligible activities only and will pay VAT
if applicable
3. Is solvent

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Section Two – Your Innovation Challenge
Type of Challenge:
– New or improved Product
– New or improved Process
– New or improved Service
– New or improved Business Model
– Other (Please specify)

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Section Two – Your Innovation Challenge
Describe your Innovation Challenge
• 200 words maximum
• Collaboration period is 3 months May- Aug 2013
• Must be realistic to deliver within this timeframe
• If possible indicate the type of expertise you feel you
require
• Must add value to your business and improve bottom
line profitability

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Innovation Challenge – Assessment Criteria
• Innovation Challenge Max 50 marks
Development of new products/processes/services
New uses of existing products/processes/services
Business Model Innovation
• Growth Potential & Commercial Viability Max 40 marks
Market place potential
Product & service development potential
Employment creation potential
Sustainability & Impact
• Overall Presentation Max 10 marks
Clarity of layout
Overall presentation of your application
• Total Max 100 marks

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Frequently Asked Questions (FAQ)
• Read FAQ online before you complete the application
form
• To date – 40+ FAQ’s
• email info@creativestatenorthwest.com if there are any
further questions you would like answered

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Frequently Asked Questions (FAQ)
• What are the creative industries?
• What support is available?
• Are there examples of 4CNW talent voucher project collaborations I can
review?
• How will I receive the voucher funding?
• Who is the contract for collaboration between?
• Intellectual property rights issues?
• What about confidentiality with the creative company?

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Frequently Asked Questions (FAQ)
• What information do I provide in the Challenge description?
– Describe the challenge you would like to address
– How would solving this help your business?
– What needs to be delivered?
– What would you like to do differently?
– What areas of expertise are you lacking?
– Describe the new market you wish to target

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Frequently Asked Questions (FAQ)
What Projects are INELIGIBLE
– Achieving compliance with – Internships for students
statutory regulations or – Accreditations
legislation
– Intellectual property – Capital items
protection – Travel costs
– Standard training courses – 'Live' and existing projects
– Software purchases
– Legal advice
– Equipment purchases
– Aid that would promote / – Changes that only alter the
subsidies the cost of exports design or text content of a
website or printed material

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Frequently Asked Questions (FAQ)
What kind of web design, marketing, printed materials or
video production activities are eligible?
Projects must aim at radical improvements such as:
– Opening up a new market for the business
– Altering the way the business distributes its products
– Providing a new way of interacting with customers

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Timeframe 2013
– Register your challenge online – 18th February closing date
– NW Challenges ranked by Regional Panel – 5th March
– Independent Expert Panel (all regions) – 22nd March
– Independent Expert Panel (all regions) – 22nd March
– Shortlisted challenges notified – 3rd - 5th April
– Matchmaking Process – 3rd April – 3rd May
– Business-Creative introductions – 29th April – 3rd May
– Match Made Networking Event – 20th June
– Projects completed – 6th September

41. 4CNW TALENT
Summary
• All details on www.creativestatenorthwest.com under
Apply > Information for Industry
• Broker helpdesk at info@creativestatenorthwest.com
• Application deadline is 4pm, 18th February 2013
• Apply online only : www.creativestatenorthwest.com
Questions….?

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Connect with us:
www.creativestatenorthwest.com
facebook.com/TheCreativeState
twitter.com/CreativeStateNW