The Copy Grove, Cynthia Maniglia 9 28 11 Copy


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The Copy Grove provides creative solutions and the words to go with them for print, web and broadcast.

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The Copy Grove, Cynthia Maniglia 9 28 11 Copy

  1. 1. Cynthia Maniglia Creative Director, Copywriter
  2. 2. Samples of Cynthia’s work: SWITCH LED light bulbs <ul><li>“ In 2010 and 2011, I helped SWITCH – innovators in LED replacement light bulbs – develop their start-up materials in print and online, with copyediting services for product sheets and their new website.” </li></ul>
  3. 3. Samples of Cynthia’s work: Web Landing Page <ul><li>“ Aside from writing content for websites, I have also helped many clients with landing pages to promote new products, services, programs and events. Here’s copy I wrote for a landing page to promote an iPad TM giveaway at an upcoming tradeshow. </li></ul><ul><li>Quick tip for effective landing page copy: Write to fit the screen. Make sure your ‘call to action’ button is positioned clearly so the viewer can see it – and more importantly click it - without having to scroll down.” </li></ul>
  4. 4. Samples of Cynthia’s work: Integrated Print & Online Campaign <ul><li>“ This campaign was created for Project Management Institute to promote their Registered Education Program (R.E.P.). </li></ul><ul><li>A jumbo direct mail kit, email and landing page incorporated an integrative creative strategy and mantra of ‘Reap the Benefits’ that played off the R.E.P. acronym. </li></ul><ul><li>The purpose of the campaign was to drive audience members to the landing page to learn more about the R.E.P. program and incent them with a giveaway to provide their email contact information while on the page. The campaign was sent to learning officers and HR professionals at organizations that use project management and may want to become Registered Education Providers. ” </li></ul>
  5. 5. Samples of Cynthia’s work: AIChE - 2011 Student Membership Campaign (Email and Poster)
  6. 6. Samples of Cynthia’s work: American Institute of Chemical Engineers (AIChE) – eLearning Email “ AIChE offers ongoing Webinars for members and non-members, both ‘live’ and ‘on demand’ from their archived collection. This email was created to be sent to chemical engineering professionals who expressed an interest in the past for a recent Webinar’s subject matter (sustainability) but missed the live webinar. The email gives them a quick link to buy the archived version of the Webinar and ‘see what they missed.’ The HTML for the email was created to ensure readability on mobile devices.”
  7. 7. Samples of Cynthia’s work: AAA Vacations/Walt Disney World <ul><li>“ A Disney vacation isn’t a hard sell, but in a flagging economy, many families can be hard-pressed to afford one. AAA Vacations offers a variety of money-saving packages that can help make a Disney vacation more affordable. In this direct response self-mailer, we promoted AAA Magical Members – a club/program for AAA Members who ‘love Disney’ – chockfull of exclusive savings and privileges.” </li></ul>
  8. 8. Samples of Cynthia’s work: AAA Vacations/Walt Disney World postcard
  9. 9. Samples of Cynthia’s work: Affinity Marketing for Aon <ul><li>“ Aon Affinity’s programs are recognized for excellence in meeting the unique needs of individuals, professionals, businesses and specialized industries. Aon has been a trusted partner of ASAE for more than 15 years and work with more than 100 associations providing meaningful insurance products that both please members and increase revenue streams. This trade ad is to promote the partnership with ASAE member companies. The creative utilizes illustration a copy theme that is carried throughout additional ASAE marketing, in print and online.” </li></ul>
  10. 10. Samples of Cynthia’s work: Chase – Mortgages <ul><li>“ Form letters present a unique challenge to the writer. Without colorful pictures or graphics, words are more important than ever. Here, the art of communicating clearly and with purpose, in a user-friendly way that helps not hinders business transactions, is all-important. These letters for Chase’s mortgage services call on those timeless copywriting skills.” </li></ul>
  11. 11. Samples of Cynthia’s work: BCBSF – Turning 65 Birthday Program <ul><li>“ I’ve been writing about Medicare and health care plans for Medicare beneficiaries since the 1980’s. I know the ‘ins and outs’ of the program, and how to craft compelling and compliant marketing materials to help Baby Boomers make a smooth transition to the Medicare program, as well as explore health care options and solutions to fit their needs and budgets. On the right is a multi-page guide that I wrote to introduce Floridians turning age 65 to the Medicare program and insurance options from Blue Cross and Blue Shield of Florida, part of a multi-step birthday program.” </li></ul>
  12. 12. Samples of Cynthia’s work: DVD Scripting <ul><li>“ Care Improvement Plus offers health plans especially designed for Medicare beneficiaries with special needs due to chronic health conditions such as diabetes and heart failure, as well as beneficiaries who are ‘dual eligible’ (eligible for both Medicare and Medicaid’). This DVD was created to assist agents in conducting a compelling, complete and compliant sales meeting – to help meet the needs of prospects in choosing a health plan that meets their special needs.” </li></ul>
  13. 13. Samples of Cynthia’s work: Social Media Expertise <ul><li>“ In 2011, I served as the ‘social media’ guru for my local American Red Cross chapter. I created and maintained their blog, as well as updated their Facebook and Twitter accounts. In addition, I organized their first online fundraiser event. In the words of their CEO, I ‘contributed to the success of a number of community awareness and fundraising events …. (and) substantially expanded the positive brand recognition of the Red Cross in our communities..’” </li></ul>