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How to Not Comment Without Saying ‘No Comment’

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How to Not Comment Without Saying ‘No Comment’

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Full Post: https://www.tcwacademy.com/2021/10/21/how-to-not-comment-without-saying-no-comment/

During a crisis – or anytime you must engage the media – you do not want to give the impression that you are withholding information from the public. It erodes trust.

Be sure that ‘no comment’ is not included in any talking points or responses when engaging media or stakeholders in any capacity.

The reality is that if you don’t comment, someone will.

Full Post: https://www.tcwacademy.com/2021/10/21/how-to-not-comment-without-saying-no-comment/

During a crisis – or anytime you must engage the media – you do not want to give the impression that you are withholding information from the public. It erodes trust.

Be sure that ‘no comment’ is not included in any talking points or responses when engaging media or stakeholders in any capacity.

The reality is that if you don’t comment, someone will.

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How to Not Comment Without Saying ‘No Comment’

  1. 1. HOW TO NOT COMMENT WITHOUT SAYING “NO COMMENT”
  2. 2. INTRODUCTION Too often we have witnessed the following exchanges play out on our television…
  3. 3. INTRODUCTION Reporter: What do you think happened? Spokesperson: No comment. Reporter: Who is at fault? Spokesperson: No comment. Reporter: What could have been done differently to prevent this from happening? Spokesperson: No comment. Reporter: What size shoe do you wear? Spokesperson: No comment.
  4. 4. INTRODUCTION We’re not certain the last example has ever occurred…but some spokespeople don’t want to say anything about anything and their standard escape is ‘no comment’. It’s a poor choice for a response. Let’s dissect why and how to not comment without saying ‘no comment’.
  5. 5. ‘No Comment’ Meaning ‘No comment’ doesn’t mean: • I don’t know • I’m unable to provide that information at this time • We are looking into that It means: ‘I don’t want to say’
  6. 6. TCWacademy.com Online Training Communication Guides Free Resources Over 5 Decades of Experience! Take Me There! For the Full Story visit TCWacademy.com
  7. 7. ‘NO COMMENT’ MEANING During a crisis - or anytime you must engage the media - you do not want to give the impression that you are withholding information from the public. It’s irresponsible and lacks transparency and accountability. It erodes trust.
  8. 8. ‘NO COMMENT’ MEANING The worst outcome for your organization during a crisis - or any event that elicits media scrutiny - is dissolved trust. You must demonstrate leadership anytime you engage the media but particularly during a crisis.
  9. 9. The key is to provide a comment without divulging certain information. You are still able to provide understanding of the process being followed or an explanation of limitations without appearing secretive.
  10. 10. We are continuing to collect information and will provide additional insights as soon as we are able.
  11. 11. There is an ongoing investigation and additional details will be provided by [appropriate entity] as soon as their investigation allows.
  12. 12. We are unable to provide information related to personnel issues.
  13. 13. We are aware that there are many unknowns at this point and questions exist. We will provide information [add platform where information will be provided] as soon as it is available.
  14. 14. Informing the public is our top priority during this event and we will be sure to communicate with our stakeholders and community as soon as we have information that may be shared.
  15. 15. CONCLUSION The reality is that if you don’t comment, someone will. Though you may not be able to provide the details being sought, it doesn’t mean you can’t say anything.
  16. 16. CONCLUSION  Focus on the process you are following.  Focus on your collaboration with responding agencies.  Focus on the professionalism of your organization.
  17. 17. CONCLUSION Generally, people can accept that there is information which can’t be provided as long as they understand why. Be sure that ‘no comment’ is not included in any talking points or responses when engaging media or stakeholders in any capacity.
  18. 18. TCWacademy.com Online Training Communication Guides Free Resources Over 5 Decades of Experience!

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