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Think of Google Analytics as a bunch of instruments. Sometimes you try and orchestrate something and it sounds, well, awful. Get it right on the other hand, and it will help you play a song that gets everyone moving, and gets you a record deal - ‘oh, hi marketing budget!’
So, how do you use Google Analytics to pump out the best tracks and avoid the one-hit wonders?
This talk is a mixed tape of Google Analytics songs, that shows you how to report on content across the customer journey, as well as making sure your content impact, and you, get the credit that’s deserved.
Delivered for Learn Inbound Conference, Dublin, Friday 16th August 2019