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This report looks into the strengths and weaknesses of managers in the digital industry.
•	 1.46m people are currently employed in digital companies – Tech Nation Report, 2015.
•	 Overall, of all of the companies created in the UK during 2013-14, 15% were digital businesses – Tech City
UK, 2015.
Through doing this research we have found:
•	 Only 53% of managers in the digital sector ranked their own abilities as ‘good’, ‘really good’, or ‘excellent’,
with the rest ranking their abilities as ‘average’ or ‘below average’ – suggesting a lack of confidence in their
managerial skills.
•	 1 in 10 digital managers ranked their managerial abilities as ‘below average’.
•	 51% of employees in the digital sector ranked their manager’s abilities as ‘good’, ‘really good’, or ‘excellent’,
with the rest ranking their abilities as ‘average’ or ‘below average’.
•	 Only 5% of those surveyed said their manager’s abilities wouldn’t have an impact on how well a team works.
•	 Nearly all respondents stated they have, or would, leave a job they liked if they had a bad manager.
•	 Soft skills such as good communication and approachability are ranked the most important qualities in	
a digital manager according to both managers and employees.
•	 34% of employees and 25% of managers in the digital industry stated that they believe the quality of	
management in the sector is suffering because the majority of training is being saved for technical roles	
and not necessarily management roles.
•	 Just over half of respondents said the digital industry is suffering as a result of the state of management	
in the sector.
www.thecandidate.co.uk
www.thecandidate.co.uk
To develop a comprehensive account of management in the digital
sector, we set out to answer the following questions:
1.	 What qualities and skills do digital managers feel are most 	
and least important for their role?	
2.	 What qualities and skills do digital employees feel are 	
most and least important in their managers?	
3.	 How strong do managers in the digital sector feel their 	
skills are overall, and how does this correlate with what 	
their employees think?	
4.	 Are management skills in digital lagging behind? And if so,
what effect is this having on the industry as a whole?
Our research produced some interesting findings –
we hope you enjoy reading!
www.thecandidate.co.uk
www.thecandidate.co.uk
3%
www.thecandidate.co.uk
Manager
Good communication (65%)
Good motivator (31%)
Cares about personal 	
development (30%)
Teamwork (30%)
	
Delegating responsibility (29%)
Passing on knowledge (25%)
Approachable (24%)
Being highly skilled (23%)
Showing empathy (22%)
Patience (18%)
Employee
Good communication (69%)
Approachable (46%)
Good motivator (38%)
	
Cares about personal 	
development (28%)
Being highly skilled (27%)
Passing on knowledge (22%)
Delegating responsibility (19%)
Showing empathy (18%)
Teamwork (16%)
Patience (15%)
46%
24
www.thecandidate.co.uk
www.thecandidate.co.uk
www.thecandidate.co.uk
www.thecandidate.co.uk
www.thecandidate.co.uk
94%
51
www.thecandidate.co.uk
www.thecandidate.co.uk
50%
50%
www.thecandidate.co.uk
•	 The majority of training is being saved for 	
technical roles and not necessarily 	
management roles –
Employees 34% Managers 25%
•	 Because of the fast-paced nature of the digital
industry there isn’t time for training –
Employees 27% Managers 19%
•	 The shortage of talent and how new the industry 	
is means people become managers before 	
they’re ready –
Employees 22% Managers 0%
•	 Due to the pace of the industry, it’s difficult 	
for managers to keep up with necessary 	
skills, as well as applying standard 	
management practices –
Employees 8% Managers 19%
•	 Management just isn’t prioritised as much 	
as in other industries –
Employees 8% Managers 3%
34 25
27 19%
19%
22 0
8
8 3%
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www.thecandidate.co.uk
www.thecandidate.co.uk

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Management in Digital - The Candidate

  • 3. www.thecandidate.co.uk This report looks into the strengths and weaknesses of managers in the digital industry. • 1.46m people are currently employed in digital companies – Tech Nation Report, 2015. • Overall, of all of the companies created in the UK during 2013-14, 15% were digital businesses – Tech City UK, 2015. Through doing this research we have found: • Only 53% of managers in the digital sector ranked their own abilities as ‘good’, ‘really good’, or ‘excellent’, with the rest ranking their abilities as ‘average’ or ‘below average’ – suggesting a lack of confidence in their managerial skills. • 1 in 10 digital managers ranked their managerial abilities as ‘below average’. • 51% of employees in the digital sector ranked their manager’s abilities as ‘good’, ‘really good’, or ‘excellent’, with the rest ranking their abilities as ‘average’ or ‘below average’. • Only 5% of those surveyed said their manager’s abilities wouldn’t have an impact on how well a team works. • Nearly all respondents stated they have, or would, leave a job they liked if they had a bad manager. • Soft skills such as good communication and approachability are ranked the most important qualities in a digital manager according to both managers and employees. • 34% of employees and 25% of managers in the digital industry stated that they believe the quality of management in the sector is suffering because the majority of training is being saved for technical roles and not necessarily management roles. • Just over half of respondents said the digital industry is suffering as a result of the state of management in the sector.
  • 5. www.thecandidate.co.uk To develop a comprehensive account of management in the digital sector, we set out to answer the following questions: 1. What qualities and skills do digital managers feel are most and least important for their role? 2. What qualities and skills do digital employees feel are most and least important in their managers? 3. How strong do managers in the digital sector feel their skills are overall, and how does this correlate with what their employees think? 4. Are management skills in digital lagging behind? And if so, what effect is this having on the industry as a whole? Our research produced some interesting findings – we hope you enjoy reading!
  • 8. www.thecandidate.co.uk Manager Good communication (65%) Good motivator (31%) Cares about personal development (30%) Teamwork (30%) Delegating responsibility (29%) Passing on knowledge (25%) Approachable (24%) Being highly skilled (23%) Showing empathy (22%) Patience (18%) Employee Good communication (69%) Approachable (46%) Good motivator (38%) Cares about personal development (28%) Being highly skilled (27%) Passing on knowledge (22%) Delegating responsibility (19%) Showing empathy (18%) Teamwork (16%) Patience (15%) 46% 24
  • 16. www.thecandidate.co.uk • The majority of training is being saved for technical roles and not necessarily management roles – Employees 34% Managers 25% • Because of the fast-paced nature of the digital industry there isn’t time for training – Employees 27% Managers 19% • The shortage of talent and how new the industry is means people become managers before they’re ready – Employees 22% Managers 0% • Due to the pace of the industry, it’s difficult for managers to keep up with necessary skills, as well as applying standard management practices – Employees 8% Managers 19% • Management just isn’t prioritised as much as in other industries – Employees 8% Managers 3% 34 25 27 19% 19% 22 0 8 8 3%