Fiksu Breakfast Workshop -IGNITION Mobile

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  • Hello & welcome to this Fiksu webinar on the Top 5 Fatal Mistakes in Mobile App Marketing.Let me start with a quick introduction to Fiksu. So fiksu is a technology platform for mobile app user acquisition. We have:1 SDK that integrates with all of the major ad networksA system that optimizes ad spend  in real time & A team of expert account managers who know the mobile app marketplaces inside out.The upshot of all this is the ability to high volumes of loyal app users very cost effectively.My name is Jo Wightman and I’m Director of the Client Development group here. We service over 100 clients on iOS and Android.
  • Lou – this slide is being used in a couple of presentations currently. What can we do to punch it up?
  • Lou – can we do something more like bubbles or pull quotes to visually move away from bulletsFlurry article: http://blog.flurry.com/bid/92105/Mobile-Apps-We-Interrupt-This-BroadcastForbes – ¼ of all apps are downloadedHB Review http://hbr.org/2013/03/for-mobile-devices-think-apps-not-ads/ar/1http://techcrunch.com/2013/03/13/google-nelsen-mobile-search/
  • Lou – can we do something more like bubbles or pull quotes to visually move away from bulletsFlurry article: http://blog.flurry.com/bid/92105/Mobile-Apps-We-Interrupt-This-BroadcastForbes – ¼ of all apps are downloadedHB Review http://hbr.org/2013/03/for-mobile-devices-think-apps-not-ads/ar/1
  • Mobile Is A Better Value Than All Other Marketing Investments
  • Don’t have data on our program with Coke. Another alternative is to do a Coke slide that talks about what they do well
  • Fiksu Breakfast Workshop -IGNITION Mobile

    1. 1. Desktop / Mobile Cost Comparison Example Desktop Client Comments Cost Per Download AdWords ClickGlobal Sports Brand Global: iOS $.64 $1.08Large CE Brand Global: Android $.57 $1.36Fast Casual Chain US: iOS & Android $.24 $.85 Fiksu Cost per Loyal User Index
    2. 2. Mobile App Marketing Best Practices• Set app-oriented marketing goals – target engaged loyal users• Market your app across multiple mobile channels• Use optimization to drive marketing performance• Choose a proven mobile marketing technology partner
    3. 3. Thank You!Contact Fiksu Download free eBookscpalli@fiksu.com and white papers www.fiksu.com/ebooks855.463.4578www.fiksu.com @fiksu

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