West socmed surgery

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A short pres for a staff training morning.

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  • West socmed surgery

    1. 1. Social Media
    2. 2. IntroductionsGraham Budd - SW Twitter & FacebookCiaran Murdoch - Planning TwitterJon McKay - Edintravel
    3. 3. New technology
    4. 4. New technology
    5. 5. Quiz!!!
    6. 6. Quiz!!!How many people in the UK own a mobile phone?
    7. 7. Quiz!!!How many people in the UK own a mobile phone?92% of adults in the UK
    8. 8. Quiz!!!How many people in the UK own a mobile phone?92% of adults in the UK 27% of adults own a smartphone
    9. 9. Quiz!!!How many people in the UK own a mobile phone?92% of adults in the UK 27% of adults own a smartphone 47% of teenagers own a smartphone
    10. 10. Social Media TodayToday 50% of UK adults use it at home330, 000+ active Facebook users in Edinburgh6.5% of Edinburgh-ers use Twitter5% cycle to work
    11. 11. EdintravelLaunched in May 2010“to provide accurate and relevant informationon traffic delays and to pre-publicise majorroadworks”Currently followed by over 9,000 peopleCrowd-sourcing using #edintravel
    12. 12. July 4th 2012
    13. 13. Example54 people ret weeded it to their followers More than 33, 700 people Including Lothian Buses, STV & Evening News50 new people began following the account
    14. 14. Stopping complaints before they happen:Mr Grumpy vs Mr Happy
    15. 15. “My advice: Dont pay Edinburgh Council taxonline; payment failed and got a penalty charge”
    16. 16. “Kudos to City of Edinburgh Council for sorting out the issue I tweeted about yesterday within 24 hours”
    17. 17. Making our servicesmore visible & humanising them
    18. 18. Thanks for listening Discussion

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