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The #edin pilots          Graham Budd          @TheBuddster Partnership Development Officer   South West Neighbourhood
What use is Twitter?
What use is Twitter?
The South West Neighbourhood
#edinwarden
PC Ed Rogerson
PC Ed Rogerson
Meet Diana
A little personality
A little personality
A little personality
A little personality
The Process
Examples
Accidental Success
Accidental Success11,759 accounts reach by #edinwardenSTV Local posted 2 articles22 new followers19 clicks on our linksAdd...
#edinclean
#edincleanRaise the profile of N’hood servicesEncourage Community Clean-ups
Live tweet/Facebook scheduleThurs 16th: South West Team (Environmental Wardens)Fri 17th:  City Centre Team Team - (Comm. S...
STV Local Street Surgery
STV Local Street Surgery“edinclean” used in over 50 tweetsReach approx. 17,000 accountsThe URL was mentioned in 29 tweetsR...
EvaluationNumber of responsesAny increase in followersIf account was added to any listsNumber of clicks that any tweeted l...
EvaluationQuestions for the operational teams tweeting๏ Did the teams find it useful/informative/etc?๏ Any contact not on T...
Day 1 - SWThe account reached approx. 23, 500Account or #edinclean responded to by37 separate accountsWe received 12 servi...
Early feedback...Very positive from the operational teamsNeed more equipment, access and softwareEngaging a different demo...
A different demographic
A different demographic
The future?
The future?More live pilots - teams and communityRegular “tweet on the beats”More use of location tweetsCustomer Service t...
Questions
The #edin pilots - #Spsdg
The #edin pilots - #Spsdg
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The #edin pilots - #Spsdg

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Here is my presentation for the Scottish Public Sector Digital Re-Launch.

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The #edin pilots - #Spsdg

  1. 1. The #edin pilots Graham Budd @TheBuddster Partnership Development Officer South West Neighbourhood
  2. 2. What use is Twitter?
  3. 3. What use is Twitter?
  4. 4. The South West Neighbourhood
  5. 5. #edinwarden
  6. 6. PC Ed Rogerson
  7. 7. PC Ed Rogerson
  8. 8. Meet Diana
  9. 9. A little personality
  10. 10. A little personality
  11. 11. A little personality
  12. 12. A little personality
  13. 13. The Process
  14. 14. Examples
  15. 15. Accidental Success
  16. 16. Accidental Success11,759 accounts reach by #edinwardenSTV Local posted 2 articles22 new followers19 clicks on our linksAdded to 2 listsEdinburgh Labour Leader blog
  17. 17. #edinclean
  18. 18. #edincleanRaise the profile of N’hood servicesEncourage Community Clean-ups
  19. 19. Live tweet/Facebook scheduleThurs 16th: South West Team (Environmental Wardens)Fri 17th:  City Centre Team Team - (Comm. Safety Street Surgery with STV Local) Mon 20th:  North Team (Parks, Environmental Wardens and Taskforce)Tues 21st: South West Team (Environmental Wardens)Wed 22nd: West Team (Environmental Wardens)Thurs 23rd:  North Team (Parks and Taskforce)Fri 24th: South Team (Environmental Wardens) Mon 27th: North Team (Taskforce)Tues 28th:  East Team (Environmental Wardens and Taskforce)Wed 29th: South West Team (Environmental Wardens)Thurs 1st : East Team (Environmental Wardens and Taskforce)Fri  2nd: Free  Mon 5th: East Team (Environmental Wardens)Tues 6th:  South Team (Environmental Wardens)Wed 7th: City Centre Facebook (Royal Mile Spring Clean)Thurs 8th : City Centre Facebook (Royal Mile Spring Clean)Fri 9th: West Team (Task Force)
  20. 20. STV Local Street Surgery
  21. 21. STV Local Street Surgery“edinclean” used in over 50 tweetsReach approx. 17,000 accountsThe URL was mentioned in 29 tweetsReach of approx. 20,000 accounts
  22. 22. EvaluationNumber of responsesAny increase in followersIf account was added to any listsNumber of clicks that any tweeted linksreceivedNumber of re-tweets
  23. 23. EvaluationQuestions for the operational teams tweeting๏ Did the teams find it useful/informative/etc?๏ Any contact not on Twitter as a response to tweets? ๏ Any actions as a result of the live tweeting?Lessons learned:๏ Would the teams do this again?๏ What worked well?๏ What didnt work?๏ What would they do differently?๏ Are there tools that would improve the impact of this pilot?
  24. 24. Day 1 - SWThe account reached approx. 23, 500Account or #edinclean responded to by37 separate accountsWe received 12 service requests15 new followersLinks clicked 20 timesTeam received 1 email and 2 phone calls
  25. 25. Early feedback...Very positive from the operational teamsNeed more equipment, access and softwareEngaging a different demographic
  26. 26. A different demographic
  27. 27. A different demographic
  28. 28. The future?
  29. 29. The future?More live pilots - teams and communityRegular “tweet on the beats”More use of location tweetsCustomer Service tweetsLive Q&A’s
  30. 30. Questions

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