INNOVATION MONITOR 2014
A first important difference between leaders and laggards
is in the management of finding new ideas, discovering
what to innovate on. Leaders have innovation deeper and
broader embedded into their organization.
Next to the questions on management and
innovation, we asked respondents for their
view on trends impacting the organization and
requiring innovation. Many respondents, leaders
and laggards, shared a common view on trends
and the need or intention to act on the trends.
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for companies. Considering different perspectives, The
Bridge constructs surprising business concepts and
bridges the gap between existing and new business.
Professionals at The Bridge have proven their capability
to turn goal oriented innovation & renewal into positive
impact on the bottom-line, entrepreneurial culture, and the
business ecosystem of the client.
internet of things,
Coming up with the right ideas is of course much more
facilitated if ‘everybody’ understands what innovation
should contribute to the strategy.
The third aspect is the capability of management itself.
Managers should be able to steer the course also
under organizational stress, and excellent managers
make better choices with less data.
When running business needs attention, innovation
leaders are much better at keeping innovation on the
Leaders are much better in getting expert input
from other departments.
A second key finding concerns the conversion of ideas
into actionable plans, from flip chart into Gantt chart.
Innovation leaders seem to be able to make things
As in previous years we make a distinction between
innovation leaders and laggards. In the survey we
define innovation leaders as:
Management and innovation
Trends in 2014 About our respondents About the Bridge
Encouraging employees to come up
with new ideas
The contribution of innovation to our
strategy is clear
Two trends however stood out
by innovation leaders
Ability to make major project
decisions under uncertainty
Ability to keep innovation on
Ability to go from idea to action
leaders vs laggards
On a scale of 1-10 leaders / laggards score
on management’s role in innovation
Innovation manager /
of our respondents,
in this definition, are
Definition of innovation leader
who consider themselves
to be successful
innovators compared to their
Managers at innovation leaders ensure that
a much broader resource base is informed on
and involved with discovering new ideas to
At innovation leaders, management is much more
able, or enabled, to do what good managers
should; make difficult decisions and keep focus.
Leaders are better able to manage the internal
‘business development’ processes.
Agriculture & food
20 % Construction &
Energy & utilities
Hightech & materials
companies that derive more than 5% of their turn-
over from products and/or services which have
been introduced within the last three years;
and companies that derive more than 5% of their
turnover from new (in comparison to three years
ago) customer groups and/or market segments;
and companies that regard themselves as more
successful innovators than their competitors.
Our main conclusions
hard to keep it on
keep it on the
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We help you grow and innovate your business
It’s easy to get expert input from
can mobilize such
Says it’s difficult to
get such support