Central Iowa SCC - 071612 - Introduction

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Welcome to The Central Iowa Senior Care Cooperative: Building resources to facilitate better senior care for central Iowa

The deck that accompanies this will outline the Central Iowa SCC's basic brand base and the directives for future development of the "CentralIowaScc.org" directory Website.

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  • Introduction – CreateWOW Andrew B. Clark The Brand Chef, etc.
  • What has CreateWOW been charged with?
  • What has CreateWOW been charged with?
  • What has CreateWOW been charged with?
  • What has CreateWOW been charged with?
  • What has CreateWOW been charged with?
  • What has CreateWOW been charged with?
  • What has CreateWOW been charged with?
  • What has CreateWOW been charged with?
  • What has CreateWOW been charged with?
  • What has CreateWOW been charged with?
  • What has CreateWOW been charged with?
  • What has CreateWOW been charged with?
  • Central Iowa SCC - 071612 - Introduction

    1. 1. Central Iowa Senior Care CooperativeBu i l d i n g r e s o u r c e s t o f a c i l i t a t e b e t t e r s e n i o r c a r e f o r c e n t r a l I o wa . July 16, 2012
    2. 2. Central Iowa SCC - RESEARCHWHAT ARE WE LOOKING FOR?•Logical resource for Discharge Planners•Ease and access for Discharge Planners•Exposure and connectivity forParticipants
    3. 3. Central Iowa SCC - RESEARCHWHY?•Patient satisfaction•Stronger Connection between Planners andFacilities•Expedite the integration of technology•Comprehensive referral solution•“One-Stop-Shop” ease
    4. 4. Central Iowa SCC - RESEARCHWHO PARTICIPATES?•Senior Care Service Providers • Assisted Living • Home Health Others? • Hospice • Skilled / Long Care • Durable Medical Equipment (DME) • Independent Care Providers • Companion Care • Transportation Services • Senior Services (movers, etc.)
    5. 5. Central Iowa SCC - DISCOVERYOf WHAT?
    6. 6. Central Iowa SCC - DISCOVERYOf WHAT? • Non-partisan board of Senior Care professionals • Building resources t o f acilit at e bet t er senior care f or cent ral I owa.
    7. 7. Central Iowa SCC - DISCOVERY
    8. 8. Central Iowa SCC - ACTIONOn WHAT?•Searchable DB•Location•Services•Occupancy•Print Results•Click to Compare
    9. 9. Central Iowa SCC - ACTIONOn The Future!•That’s Just Phase1!•Phase 2 –•Public Resourcefor Families, etc.
    10. 10. Central Iowa SCC – COMMITMENTTo WHAT?•Build the Co-op•Structure a 501-3(c)•Positioning•Marketing•Build Awareness•Public Relations
    11. 11. Central Iowa SCC – COMMITMENTTo WHAT?•EncourageParticipation•Create momentumfor expandability•Financiallysupportthe Co-op
    12. 12. Central Iowa SCC - COMMITMENTTo WHAT?•Resource Fees•Levels byCommitment
    13. 13. Central Iowa SCC - ACTIONTo WHAT?•Base Investment•$750 / $75•Premium Options•$1,250 / $150•*Future Advertisingoptions for Phase 2
    14. 14. Central Iowa SCC QUESTIONS?
    15. 15. “Tell me and Ill forget; show me and I mayremember; involve me and Ill understand.” – Chinese Proverb 1533 Linden Street, #100, Des Moines, Iowa 50309 Phone: 515-257-MKTG (6584) • www.createWOWmarketing.com Twitter: @TheBrandChef • Andrew@createWOWmarketing.com www.TheBrandChef.com

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