1.
The Mobile
Internet Takes
Off Everywhere
Consumers
win big
flourishing
*Consumer surplus: the value that consumers
believe they receive,over and above what they
pay for devices,apps,services,and access
The app economy is
and innovative disruptions
lead to…
Competition
drives mobile
Internet growth
Competition
fuel penetration and use in
developing markets
Falling
smartphone prices
Global smartphone penetration Global users
Big Numbers
Growing Fast
Annual
consumer
surplus
$3.5
trillion*
more than
app downloads
since 2008
Leading app-store operators paid
developers more than $15 billion
between June 2013 and July 2014
200 billion
it took more than a decade to reach
but only three years to
reach the next billion
1 billion units
Average annual
surplus per
person
$4,000
new models priced at
<$35
35%
2011
10%
2013
20%
2017
More choice Faster connections
New products And radical
improvements in
functionality
2013
1.5
billion
2017
3
billion
1 32
in 2010
189 Kbps
in 2017
3,898 Kbps
Android mobile
device models
18,000
12:00
PM
Worldwide prices
will fall 19 percent
further by 2017
350
-19%
300
250
2013 2014E
Average selling price ($)
2015E 2016E 2017E
0
100
billion
more than
downloads
in
2013
$700
billion
countries
annual revenues in
13
that represent 70%
of world GDP
annual increase
in revenues
23% revenues
double to
$1.55
in 2017
trillion
3million
employment
for
people
already
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