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How to Find Your Purpose by BCG and BrightHouse

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How to Find Your Purpose by BCG and BrightHouse

  1. 1. When does your company need purpose? THE NEEDS OF THE WORLD HOW TO STRATEGIZE FOR THE NEW YEAR BY BCG HOW TO FIND YOUR PURPOSE BY BCG + BRIGHOUSE #HOWTOBYBCG % & I N C R E A S I N G HOW TO STRATEGIZE FOR THE NEW YEAR BY BCG HOW TO FIND YOUR PURPOSE BY BCG + #H O W TO BYBCG Present purpose internally first Understand “purpose” is not a tag line Position purpose as a lens for all decision making Realize the company’s purpose is not to make shareholders rich Oversight by the board and C-suite HOW CAN YOU AVOID PITFALLS WHILE IMPLEMENTING PURPOSE? YOUR BRAND STANDS FOR SOMETHING Show stakeholders the organization lives its purpose everyday Embrace the organization’s past to articulate an authentic purpose CUSTOMERS Brand positioning lost its way? Marketing missing that viral spark? Millennials feel out of reach? PURPOSE IS OUR WHY BCG logic meets BrightHouse creativity. A BRAND A STAND What Why Point of Difference Point of View Market Driven Ethotically Driven Next Quarter Next Quarter Century Loyalty Love MISSION IS OUR WHAT VISION IS OUR WHERE STRATEGY Are vision, mission, and values clear and relevant? Is it unclear which innovations or acquisitions to pursue? EMPLOYEES Organization poorly aligned? Engagement suffering? Turnover decimating the ranks? Not seen as a destination employer? Strategy Change Management Culture Analytics Storytelling Ideation Social Impact Corporate Identity YOUR UNIQUE TALENTS YOUR PURPOSE BH + BCG The Smartest Way to Why To find your company purpose and learn more visit: HOW TO STRATEGIZE FOR THE NEW YEAR BY BCG HOW TO FIND YOUR PURPOSE BY BCG + BRIGHT- HOUSE#HOWTOBYBCG BROUGHT TO YOU BY #HOWTOBYBCG % & I N C R E A S I N G THINKBRIGHTHOUSE.COM

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