Corporate events ppt

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Managing events

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Corporate events ppt

  1. 1. Corporate Seminars Conferences Launches ExhibitionsBy: Prateek ReenCopyright © 2012 BSI. All rights reserved.
  2. 2. Requirements• Agenda• Program Manager• Marketing Executive• IT team for marketing tools and support• Trusted vendors for collaterals• Expert Speakers• Funds• Event Registration/ Desk Manpower• Arranging Sponsors Copyright © 2012 BSI. All rights reserved. 2
  3. 3. Rudyard Kiplings poem: I Keep Six Honest Serving Men "I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who“Decide upon What service is to be promoted analysing the need Why this particularservice and When would be the right time to hit the market . To reach out to the targetaudience How should be known considering Where would you find them by adoptingthe right strategy and Who will be the right person or the influencer or the decisionmaker who can help you achieve your target. Copyright © 2012 BSI. All rights reserved. 3
  4. 4. Overview Response Arrangement of Onsite EventManagement Event logistics management Integrated ApproachCopyright © 2012 BSI. All rights reserved. 4
  5. 5. Response ManagementFinal Database to drive attendance Send Emails Follow up- Phone calls Reminders Final confirmation by phone Final list of delegates Copyright © 2012 BSI. All rights reserved. 5
  6. 6. Response Management- Outreach Mail Campaigns Multiplier Event Organisations Social Media Microsite (Chambers Registration and Associations) Online MarketingCopyright © 2012 BSI. All rights reserved. 6
  7. 7. Event Logistics• Venue• Food and Beverage Arrangement• Stage- Design, fabrication and set up• Brandingo Stage Backdropo Plasma displayso Bannerso Podiumo Registration Desk• Audio and Visual arrangements• Preparation of Delegate Kits and BadgesSample Venue Setup Copyright © 2012 BSI. All rights reserved. 7
  8. 8. Copyright © 2012 BSI. All rights reserved. 8
  9. 9. Copyright © 2012 BSI. All rights reserved. 9
  10. 10. Onsite Management• Registration desk management• Distribution of delegate kits & badges• Coordination with Hotel and Vendors• Event Photography• Interaction with delegates/ exchange business cards Copyright © 2012 BSI. All rights reserved. 10
  11. 11. Event Management is the process by which an event isPlannedPreparedProduced Process Followed: Plan• Research and analyze the need and scope of the service and business growth opportunity in the region.• Independent: Organized by BSI wholly.• Joint: Organized by BSI jointly with any organization.• Type of event: Seminar, Conference and Delegate meet.• Decide which type of organizations are to be invited Copyright © 2012 BSI. All rights reserved. 11
  12. 12. Follow ups for confirmation:Copyright © 2012 BSI. All rights reserved. 12
  13. 13. Prepare• Data from different sources for inviting participants:o External database- Directories, CD’so Data of clients from SFDCo Data of any event conducted in pasto Data from BSI executives of existing or new clients, future prospectso Data provided by the organization conducting the event jointly• Sending e-invite: On final list of filtered data• In case of joint event invites can be sent by both BSI and the joint organization on individually owned database.• Spreading Awareness:• Web presence• Information on social networking accounts of BSI (Facebook,Twitter)• Google add words• Brochures/Leaflets with the invite Copyright © 2012 BSI. All rights reserved. 13
  14. 14. Follow ups for confirmations:• Tele-calling, event queries and receiving payments for paid event.• Meet target number of participants with confirmations.• Making final list of registrations and tentative participants and guests.• Get copy of speakers presentation Copyright © 2012 BSI. All rights reserved. 14
  15. 15. Produce• Post Event Activity• Send note of thanks for participation through mail, hard copies• Share presentations of speakers on demand, add details of a point of contact for any query• Compile data of Questionnaires• Add the attendee list of the event on SFDC• Put them on circulation of E-mailers of the products of their interest• Sales team to follow up with leads Copyright © 2012 BSI. All rights reserved. 15
  16. 16. Copyright © 2012 BSI. All rights reserved. 16
  17. 17. THANK YOUCopyright © 2012 BSI. All rights reserved. 17

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