Census 2010: Altered States

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A presentation given at the Advertising Research Foundation’s (ARF) 2011 Annual re:think convention regarding the changes in the United States population according to the census. Special attention is focused on the change in the following populations: aging, dependent persons, children, Hispanic people, and Asian people.

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Census 2010: Altered States

  1. 1. Census 2010:
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  3. 3. 2010 Census Census Language Forms (6) English . Chinese-Simplified Korean . Russian . Spanish 97.8%* Program Vietnamese Promotional Materials, Paid Media 99.4%* (TV, Radio, Print, OOH, and/or Arabic . Armenian. BengaliWeb) (28) . Chinese-Mandarin . Chinese-Cantonese English. Farsi. French. German . Greek . Haitian Creole . Hindi . Hmong Italian . Japanese . Khmer . Korean . Laotian . Polish . Portuguese Russian Spanish . Thai . Tagalog . Ukrainian . Urdu. Vietnamese . Yiddish Language Assistance Guides (59) 99.7%* Albanian . Amharic . Arabic . Armenian . Bengali . Bulgarian . Burmese . Cebuano . Chamorro . Chinese- Simplified . Chinese-Traditional . Chuukese . Croatian . Czech . Dari . Dinka . Dutch . Farsi . French . German Greek . Gujarati . Haitian Creole . Hebrew . Hindi . Hmong . Hungarian . Ilocano . Italian . Japanese . Khmer Korean . Laotian . Lithuanian . Malayalam . Marshallese . Navajo . Nepali . Polish . Portuguese . Punjabi Romanian . Russian . Samoan . Serbian . Somali . Spanish . Swahili . Tagalog . Tamil . Telugu . Thai . Tigrinya Tongan . Turkish . Ukrainian . Urdu . Vietnamese . Yiddish99.8%* Partnership Staff Linguistic Capabilities (101) Albanian . Amharic . American Sign Language . Anishinaabemowin . Arabic . Aramaic . Armenian . Bahasa Melayu . Bengali . Bicol . Bosnian . Bube Burmese . Caddo . Cebuano . Chaldean . Chinese-Cantonese . Chinese-Chaochowese . Chinese-Fukienese . Chinese-Mandarin . Chinese-Shanghaiese Chinese-Simplified . Chinese-Traditional . Choctaw . Coushatta/Koasati . Creole . Dakota . Dutch . English . Fang . Farsi . Flemish . French . French Creole German . Greek . Gujarati . Haitian Creole . Hawaiian . Hebrew . Hindi . Hmong . Hokkien . Hungarian . Igbo . Indonesian . Irish Gaelic . Italian . Japanese Keres . Khmer . Kickapoo . Korean . Lokata . Laotian . Lithuanian . Lummi . Maliseet . Marshallese . Mayan-Yucatec . Micmac . Mixteca . Mohawk . Muskogee . Navajo . Nez Perce . Oneida . Oriya . Oromo . Pawnee . Polish . Portuguese . Portuguese-Brazilian . Portuguese Creole . Punjabi . Purepecha . Russian Sahaptin . Salish . Samoan . Sinhalese . Slovak . Somali . Spanish . Swahili . Tagalog . Taiwanese . Tamil . Taosanese . Teochew . Thai . Tigrinya . Tongan Ukrainian . Urdu . Vietnamese . Wikang Filopino . Wolof . Yiddish . Yoruba * Percent of all adults either in their native tongue, or in English for those who are bilingual 3
  4. 4. “We have become a nation of numbers”
  5. 5. Aging America
  6. 6. Percent of the Population Aged 46 Years and Older for the United States: 1960 to 2050 50 45 40Percent 46 Years and Older 35 30 25 20 15 10 5 0 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050 Note: Data refer to the resident population as of July 1. Source: U.S. Census Bureau population estimates (1960-2010) and population projections (2015-2050). 6
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  17. 17. Population by Age and Sex: 1970 85+ years 80 years 75 years 70 years 65 years 60 years 55 years 50 years 45 years Male FemaleAGE 40 years 35 years 30 years 25 years 20 years 15 years 10 years 5 yearsUnder 1 year 1.5 1.0 0.5 0.0 0.5 1.0 1.5 Percent Source: U.S. Census Bureau, Decennial Census 1970 17
  18. 18. Population by Age and Sex: 1980 85+ years 80 years 75 years 70 years 65 years 60 years 55 years 50 years 45 years Male FemaleAGE 40 years 35 years 30 years 25 years 20 years 15 years 10 years 5 yearsUnder 1 year 1.5 1.0 0.5 0.0 0.5 1.0 1.5 Percent Source: U.S. Census Bureau, Decennial Census 1980 18
  19. 19. Population by Age and Sex: 1990 85+ years 80 years 75 years 70 years 65 years 60 years 55 years 50 years Male Female 45 yearsAGE 40 years 35 years 30 years 25 years 20 years 15 years 10 years 5 yearsUnder 1 year 1.5 1.0 0.5 0.0 0.5 1.0 1.5 Percent Source: U.S. Census Bureau, Decennial Census 1990 19
  20. 20. Population by Age and Sex: 2000 85+ years 80 years 75 years 70 years 65 years 60 years 55 years Female Male 50 years 45 yearsAGE 40 years 35 years 30 years 25 years 20 years 15 years 10 years 5 yearsUnder 1 year 1.5 1.0 0.5 0.0 0.5 1.0 1.5 Percent Source: U.S. Census Bureau, Decennial Census 2000 20
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  23. 23. Percent of 55 and Older Population Who Are in the Labor Force: 2003-2009Percent of 55 and Older Population in Labor 39 38 37 Force 36 35 34 33 2003 2004 2005 2006 2007 2008 2009 Source: U.S. Census Bureau, American Community Survey 23
  24. 24. All in the Family
  25. 25. Percent of Women 15-50 Who Had a Birth in the Past 12 Months, by Race andPercent of Women 15-50 Who Had a Birth in Hispanic Origin: 2004 to 2009 9.0 8.0 7.0 White alone, not the Past Year 6.0 Hispanic or Latino 5.0 Black or African American alone 4.0 Asian alone 3.0 Hispanic or 2.0 Latino, any race 1.0 0.0 2004 2005 2006 2007 2008 2009 Source: U.S. Census Bureau, American Community Survey 25
  26. 26. Percent of Households with Related Children Under 18, by Race and Hispanic Origin: 2003 to 2009Percent of Households with Related Children 80 70 60 White alone, not Hispanic or 50 Latino Under 18 Black or 40 African American 30 alone Asian alone 20 10 Hispanic or Latino, any 0 race 2003 2004 2005 2006 2007 2008 2009 Source: U.S. Census Bureau, American Community Survey 26
  27. 27. Average Household Size in the United States and Select Cities: 2003 to 2009 3.5 3Average Household Size United States 2.5 Phoenix 2 city, Arizona Los Angeles 1.5 city, California Las Vegas 1 city, Nevada 0.5 0 2003 2004 2005 2006 2007 2008 2009 Source: U.S. Census Bureau, American Community Survey 27
  28. 28. The Multicultural Mainstream
  29. 29. The Growth of the Foreign Born Population 14.4 14.8 14.7 13.2 13.3 13.6 13.2 12.5 11.6 11.19.7 8.8 7.9 6.9 6.2 5.4 4.72.2 4.1 5.6 6.7 9.2 10.3 13.5 13.9 14.2 11.6 10.3 9.7 9.6 14.1 19.8 31.1 38.51850 1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2009 Foreign-born population (in millions) Percent of total population 29
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  52. 52. Evolving Identities
  53. 53. Percent Change in Multiracial Prevalence 10 20 30 40 50 60 70 80 0 Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of… Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota by State: 2000 to 2010 Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Percent Change in Multiracial Prevalence Source: U.S. Census Bureau, decennial census of population, 2000 and 2010 Vermont Virginia Washington West Virginia53 Wisconsin Wyoming Puerto Rico

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