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At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Engagement as a Behavioral and Sales-Correlated ROI Proxy. Presenters included Robert Passikoff, President of Brand Keys, Inc. & Charles Kennedy
SVP of Sales and Strategy Research for ABC Television Network. Questions such as “What drives media engagement” were addressed. The Disney Media and Advertising Lab and the effects of cross platform consumption were discussed.