Reddit: The Front Page of the Internet Derek Venezia CIT 335 Final Project Presentation: Option III
What Is Reddit? Web Address: www.reddit.com Founded in 2005 Social news and entertainment website Collection of entries from registered users in the form of text, pictures or links to other webpages. Users vote individual submissions “up” or “down.” The number of up or down votes a post accumulates is used to determine its rank and position within Reddit’s webpages. Content submissions are categorized based on their subject matter and organized into subreddits.
Screen shot of Reddit’s Front Page (12.15.12 @ 2:15pm)
Cost of Use Reddit is a “freemium” service. Service is provided for free, advanced features available for a fee: Reddit Gold - $3.99/month, $29.99/year Users are not required to register an account in order to view posts. Registration is necessary in order to participate in the community. Registering requires a valid email address, the username and password you intend to use on the site.
Why Use Reddit? Primarily used as a source of information and entertainment Effective way to discover information on virtually any subject and engage in discussions with other users. Renowned for its open format and diverse community of users Wide variety of user contributed content Creates awareness and fosters publicity for a variety of causes among the internet community. Large community facilitates collaboration Highly ranked posts have a tendency to go viral
Using Reddit Registering an account is required to participate in the community. Participation is encouraged through the sharing of content and the voting of posts up or down. The position/rank of content on Reddit is constantly changing based on the number of “up” or “down” votes a submission receives Posts are organized based on their content into subreddits, containing all the posts for a single area of interest. The front page displays the highest rated posts of all the subreddits a registered user subscribes to.
Business Aspect Businesses can use Reddit for brand promotion and advertising. To attract meaningful promotion, business must publish content that compels users to “Up” vote their posts. The more up votes a post receives, the higher it will be ranked, and the greater value it holds in terms of promotion. Advertisement services offer the use of text, image or video in ads targeted towards users based on the interests they explore on the site.