With this powerful handbook to transform what you do, how you do it and with whom, you'll learn how to use your online presence as a 21st century life & work skill to connect with relevant people, information you need and enriching opportunities — in less time, with minimal effort, often for free.
This repeatable, dynamic six-step method will help you become your own North Star on the Internet. You'll emerge with a vision that lights you up and goals you can measure; a do-able plan and digital skills you need; and a practice and peer group you can rely on to keep going.
With this foundational method you'll:
-- uncover the real value you've already created: by taking inventory of what you've been doing, detecting the patterns in your activities, gaining insight into what you're drawn to
-- put your mountain of natural resources to work for you: by acknowledging all that you’ve created and use it to gain insight into who you are and who you want to be
-- show the world how you make sense: by linking what you've done in the past & are doing today with your wider goals
-- recognize that you need to become visible to meet people you want to collaborate with, work for, hire
-- combine who you are and where you want to go with the tools available to express yourself
-- make empowered, focused decisions about how to operate online
-- go beyond managing your reputation online to using social media to represent your best self
-- meet and enter conversations with your peers, mentors and customers on the web
-- get recognized by authorities & peers in your field, recruiters, the media
-- identify how to use existing materials as building blocks for future projects
-- identify new ways to use social media, which platforms work for you (and which do not), and how to use those platforms to your advantage
-- express yourself with the best social web tools available, including how to use Google+, Quora, ScoopIt and Storify to your benefit
-- gain a new understanding of the best social media and content management and strategy tools, formats, methods to try
-- establish an interactive calling card at a site like About.me
-- learn best practices for blogging frameworks like WordPress and Thesis, blogging services like Twitter and Tumblr, social networks like Facebook and LinkedIn, Pinterest and Instagram
-- learn best uses of video and slideshow sites like Animoto, YouTube, Vimeo, Slideshare, email service providers
-- grasp a new perspective on yourself as a content creator, realize the energy you generate around your interests IS content
-- publish, record, remix, repackage, reformat your content
-- design and implement a do-able plan with small steps to get your creations into global circulation in alignment with your larger goals
"Skip the struggle," say authors Anastasia Ashman and Tara Agacayak, who have 25 years of experience . "Go straight to the rewards of online community."