Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Business Texting Framework by TextUs

563 views

Published on

Texting is the missing communication tool you need to bring your business fully into the mobile world.

And we're not talking about the old-school short-code mass text messaging of 2007. This is a new approach to business texting, focused on creating quality relationships, starting meaningful conversations, and organically promoting customer engagement.

The Business Texting Framework boosts your inbound and outbound conversion rates by using conversational text messages at strategic points throughout your contacts’ journey. This framework helps you elevate your use of text messaging to engage, qualify, connect, and nurture customers.

https://textus.com/framework/

Published in: Mobile
  • Be the first to comment

  • Be the first to like this

The Business Texting Framework by TextUs

  1. 1. The entire business landscape has shifted.
  2. 2. We now live in a mobile world.
  3. 3. People today are on-the-go and expect things on-demand.
  4. 4. But the way we’ve been trained to work hasn’t caught up. Phone calls go ignored and emails unanswered. People respond to phone calls Avg. email response rate5% 3%
  5. 5. So, how do we fix this? How do we adapt?
  6. 6. We set out to enable a faster way to do business and build better relationships.
  7. 7. Instead of relying on phone and email, now you can text message contacts in real-time.
  8. 8. As a result, we’ve been able to speed up your business process. **http://blog.hubspot.com/sales/sales-statistics#s m.00000j6089nx9zcnqw30tg19wgzju ***http://blog.hubspot.com/sales/sales-statistics #sm.00000j6089nx9zcnqw30tg19wgzju *http://www.silverpop.com/Documents/Whitepa pers/2015/Email-Marketing-Metrics-Benchmark -Study-2015-Silverpop.pdf
  9. 9. And after 3 years of text-enabling businesses, we’ve decided to share our framework with you…
  10. 10. The Business Texting Framework by TextUs Introducing The Business Texting Framework by TextUs
  11. 11. The Business Texting Framework by TextUs 1. You engage with your contact for the first time. 2. You qualify the contact and determine if there is a good fit. 3. You connect and close the deal. 4. You continue to nurture the relationship after your contact has become a customer. The 4 Stages of The Business Texting Framework
  12. 12. Let’s breakdown how to use texting at each stage of your customer’s journey.
  13. 13. ● Promote that your business number is text-enabled ● Texting outreach replaces cold calls and emails ● Personalized Group Broadcast Campaigns increase outreach The Business Texting Framework by TextUs How to use texting at each stage of your customer’s journey.
  14. 14. ● Texting replaces slow email and phone follow-up ● Group Broadcast responses start 1-to-1 conversations ● Save text templates of qualifying questions The Business Texting Framework by TextUs How to use texting at each stage of your customer’s journey.
  15. 15. ● Add texting into your phone, email, and social communication ● Multi-User numbers allow teams to managing convos ● Text links to mobile-friendly web pages and content The Business Texting Framework by TextUs How to use texting at each stage of your customer’s journey.
  16. 16. ● Build deeper more personal relationships with texting ● Schedule texts for important reminders and dates ● Ask for referrals via texting your top promoters The Business Texting Framework by TextUs How to use texting at each stage of your customer’s journey.
  17. 17. Continue reading for a deeper look into our framework.
  18. 18. 1. Engage How to increase contact outreach, create value and establish trust with texting. Engage stage goals: 1. Establish trust -- the foundation for building the relationship 2. Provide high-value touches that don’t require a lot from your contacts 3. Impress -- you want them to like you!
  19. 19. Here’s how to apply texting in the Engage stage: ● Promote that your business number is text-enabled ● Texting outreach replaces cold calls and emails ● Personalized Group Broadcast Campaigns increase outreach 1. Engage
  20. 20. Now you can promote that your business numbers are text-enabled
  21. 21. Increase outreach to contacts with Personalized Group Broadcasts Use Personalization fields to merge in the contact’s first name into your Templates
  22. 22. “We got more responses sending 40 text messages than we did sending 1,000 emails. It’s also much more efficient because people respond more quickly to text messages than emails. It just works.” LiquidAgents Healthcare cut outreach time in half and boosted response rates 2,777% over phone and email. David McKenzie Director of Talent Advisory @ LiquidAgents Healthcare
  23. 23. 2. Qualify How to speed up slow email and phone follow-up with texting. Qualify stage goals: 1. Gather more information 2. Find out if the prospect is a good fit for your product or service
  24. 24. Here’s how to apply texting in the Qualify stage: ● Group Broadcast responses start 1-to-1 conversations ● Texting replaces slow email and phone follow-up ● Save text templates of qualifying questions 2. Qualify
  25. 25. Group Broadcast responses convert to 1-to-1 conversations
  26. 26. Texting replaces slow email and phone follow-up
  27. 27. Save and share text templates of qualifying questions Share team-wide approved TextUs Templates to streamline your process.
  28. 28. “Over the past couple of years, we’ve been looking for a solution that brings our communication strategy to another level. We found that in TextUs.” TalentBurst improved global communication, streamlined payroll, and achieved a 91% response rate. Baljit “Brian” Gill, Founder & CIO/COO @ TalentBurst
  29. 29. 3. Connect How to use the power of texting in a multi-channel communication approach. Connect stage goals: 1. Build the foundation of lasting rapport 2. Give contacts the info, tools, and trust they need to close the deal
  30. 30. 3. Connect Here’s how to apply texting in the Connect stage: ● Add texting into your phone, email, and social communication ● Multi-User numbers allow team collaboration to manage convos ● Text links to mobile-friendly web pages and content
  31. 31. Add texting to boost your phone, email, and social communication
  32. 32. Multi-User numbers allow team collaboration to manage conversations TextUs Team Collaboration allows multiple users to manage your business texting
  33. 33. Text links to mobile- friendly web pages and content
  34. 34. “Our sales volume has increased, and we can attribute this success directly to using TextUs.” Mindbody’s sales team connected with more prospects and got a 54% response rate. Eric Grayson Merchant Sales Specialist @ Mindbody
  35. 35. 4. Nurture How to grow happy customers into your brand advocates. Nurture stage goals: 1. Delight your existing customers 2. Encourage them to become your best referrals
  36. 36. 4. Nurture Here’s how to apply texting in the Nurture stage: ● Build deeper more personal relationships with texting ● Schedule texts for important reminders and dates ● Ask for referrals via texting your top promoters
  37. 37. Build deeper more personal relationships with texting
  38. 38. Schedule texts for important reminders and dates Set up your Group Broadcasts and individual messages ahead of time with TextUs Schedule Messages
  39. 39. Ask for referrals via texting your top promoters
  40. 40. “Our first group broadcast text message yielded a 60%+ response rate within an hour.” Hamilton-Ryker increased response rates to over 60%, grew their associate pool, and boosted referrals with TextUs. Tammie Patterson Area Manager @ Hamilton-Ryker
  41. 41. TextUs is on a mission to reinvent modern business communication.
  42. 42. Ready to get your team texting? Visit textus.com to learn more.

×