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Mobile User Stats Every Successful Marketer Should Know

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Every successful marketer knows that every tool counts and that is why SMS marketing should be part of the overall mobile marketing mix. Not convinced? Here are just a few interesting facts about the benefits of mobile marketing.
By TextMagic.com

Published in: Marketing, Technology, Business
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Mobile User Stats Every Successful Marketer Should Know

  1. 1. MOBILE USER STATISTICS EVERY SUCCESSFUL MARKETER SHOULD KNOW

  2. 2. Do you have a mobile phone?
  3. 3. If you answered YES you are among
  4. 4. If you answered YES you are among 80% of the world’s population
  5. 5. If you answered YES you are among 80% of the world’s population By the way, there are a total of 5 billion mobiles
  6. 6. there are 7 billion people on the planet
  7. 7. there are 7 billion people on the planet 4.8 billion have a mobile phone
  8. 8. there are 7 billion people on the planet 4.8 billion have a mobile phone 4.2 billion own a toothbrush
  9. 9. there are 7 billion people on the planet 4.8 billion have a mobile phone What is the conclusion? 4.2 billion own a toothbrush
  10. 10. Well... we are more likely to look up dental hygiene on the internet via a mobile phone than we are to practise it at home.
  11. 11. Fine, we can live with that.
  12. 12. But do you have a smartphone?
  13. 13. There are 3 times more smartphones being activated every minute around the world than there are babies being born! 

  14. 14. There are 3 times more smartphones being activated every minute around the world than there are babies being born! 
 Conclusion?
  15. 15. If you haven’t got kids,
 you’ve probably got a smartphone!
  16. 16. and 89% of smartphone users
 use their smartphone 
 throughout the day!
  17. 17. How come?
  18. 18. How Smartphone Users used their mobile phone in 2011 92% 84% 76% text messages internet browsing emails 64% 69% 59% playing games used download ed Apps social networking sites 48% music/ videos
  19. 19. Now we are getting to the point...
  20. 20. Now we are getting to the point... How Smartphone Users used their mobile phone in 2011 92% text messages
  21. 21. Now we are getting to the point... How Smartphone Users used their mobile phone in 2011 92% text messages 92% use their mobile phones to send text messages
  22. 22. In 2009, American mobile phone users sent approximately 
 4.1 billion SMS every day 
 
 =
 
 17 messages per day per person
  23. 23. In 2009, American mobile phone users sent approximately 
 4.1 billion SMS every day 
 
 =
 
 17 messages per day per person ...usually reminders to pick up some milk on the way home!
  24. 24. According to a study carried out by the University of Queensland,
 
 text messaging 
 
 can be as addictive as smoking, although not nearly as bad for your health!
  25. 25. How often you check your phone during the day?
  26. 26. 
 Most mobile phone users check their phones around 150 times a day! ! ! ! Wow, scroll back to slide 18!
 Sounds addictive...

  27. 27. Women send on average
  28. 28. Women send on average 716 texts a month
  29. 29. Women send on average 716 texts a month compared to men who send 555 texts a month
  30. 30. Women send on average 716 texts a month compared to men who send 555 texts a month Seems like women are the biggest text addicts based on The Nielsen Company tracking figures
  31. 31. Conclusion?
  32. 32. If your target group is women, you know what you must do to reach them!

  33. 33. ! Sending patients SMS reminders about doctors' and dentists' appointments could save the NHS up to £150 million a year. Maybe it can do the same for your business?
  34. 34. Do you know why Twitter allows you to type only 140 characters?
  35. 35. Do you know why Twitter allows you to type only 140 characters? Because Twitter was inspired by text messages, each of which allows only 160 characters.
 
 Which is enough 
 to say the most important things!
  36. 36. As a marketer, you probably already know that SMS could be one powerful marketing tool
 in your marketing mix...
  37. 37. ...but what about the response rate?
  38. 38. ...but what about the response rate? 97% of mobile subscribers read an SMS within 15 minutes of receiving it.
  39. 39. ...but what about the response rate? 97% of mobile subscribers read an SMS within 15 minutes of receiving it. 84% will respond within 1 hour, say the studies by Nielsen Mobile
  40. 40. Not convinced yet?
  41. 41. These are just a few ways you can use SMS:
  42. 42. These are just a few ways you can use SMS: automated alerts customer service and relationship management administering staff rosters critical notifications order status and delivery schedule updates debt collection payment due reminders appointment reminders health and safety alerts marketing and promotions communicating with field staff emergency procedures
  43. 43. SMS is the perfect tool for effective customer communication why not give it a try for free? Start Your FREE 15 Day Trial Connect with us www.textmagic.com

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