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Marketing Strategy - Email VS SMS Marketing

Email vs SMS Marketing - information on how to gain better open rates to your E-mail Campaigns by utilising SMS Marketing.

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Email vs SMS; a Possible Solution…
Q: How to gain better Open Rates to your E-mail Campaigns?
A: Use a simple Text to draw attention to the e-mail.
• We know the problem with e-mail – its free , however, email open rates have been dropping
steadily and it’s becoming an increasing struggle just to get e-mails read let alone responded
to.
• So what about sending a text to your customers alerting them to the e-mail in their inbox?
Particularly useful for those lengthy emails (for example showing product catalogues) and
more importantly highlighting the latest offers & discounts.
• Open rates were around 12% last year, however, in recent months we can seen this drop away
to around 7%
• A testimonial from a large pharmaceutical company who started sending their customers a text
to let them know that the e-mail was on its way. Their open rates have now risen to approx.
16%.
Ad

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Marketing Strategy - Email VS SMS Marketing

  • 1. Email vs SMS; a Possible Solution… Q: How to gain better Open Rates to your E-mail Campaigns? A: Use a simple Text to draw attention to the e-mail. • We know the problem with e-mail – its free , however, email open rates have been dropping steadily and it’s becoming an increasing struggle just to get e-mails read let alone responded to. • So what about sending a text to your customers alerting them to the e-mail in their inbox? Particularly useful for those lengthy emails (for example showing product catalogues) and more importantly highlighting the latest offers & discounts. • Open rates were around 12% last year, however, in recent months we can seen this drop away to around 7% • A testimonial from a large pharmaceutical company who started sending their customers a text to let them know that the e-mail was on its way. Their open rates have now risen to approx. 16%.