Text 100 announced the results of its Global Blogger Survey on 25 June, 2009. Believed to be the first of its kind; this survey examines the preferred communication techniques from the point of view of technology, business and lifestyle bloggers across the globe.
This presentation focuses specifically on the results from bloggers surveyed in Hong Kong.
The survey indicates a “mainstreaming’ of blogging in Hong, with many bloggers reporting increased contact from PR professionals or corporate communicators. It also highlights that use of micro-blogging services such as Twitter is high among Hong Kong bloggers - 96% of surveyed bloggers reported using it.
Importantly for companies wanting to engage, the survey indicates there is significant opportunity for deeper relationships with this increasingly influential community.