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© Copyright Indiegogo. All rights reserved...
Crowdfunding Hardware
John Vaskis
Director, Hardware, Design, & Technology
J...
2 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.
Our Purpose
We are the world’s funding
engine, e...
3
Why Crowdfund?
• Validate market
• Capture data
• Interact with
customers
• Identify influencers
• Raise money
4
Getting Started
Higher Goal
More Money
6
“Green Bar Effect”
People want to give to
successful projects.
…“Who eats in empty restaurants?”
Goal: Higher Goal Doesn...
7
And they keep on giving!
• 87% of campaigns
that hit their goal
exceed it – by 30%+
8
• Answer the who, what, when,
where, why, and how
• Keep it under 3 minutes
• Include a strong call to action
• Show use...
9
10
11
12
Think Fulfillment
• Do the math on perk pricing
(your time counts)
• Know your margins, and don’t over-
discount
• Know...
Promotion
| Indiegogo | Indiegogo Lab14
Pre-Launch
Build Layers
Team
• Campaigns with a team raise
94% more than campaigns that
run ...
15
• Only one chance at a first
impression
• Utilize a soft launch, 30%
inner circle DO NOT BUY
LISTS
• Build out a team
•...
| Indiegogo | Indiegogo Lab16
Launch
When to launch
your campaign
• Launch on a Monday or Tuesday
in the morning
• Think a...
17
Launch
Email
• Email brings in 20% more
funding than any other source
• Clear call to action
• Put up a vacation respon...
18
Launch
Social Media
• 22% of a campaign’s raised funds
come from social media
• If you don’t have a community
on social...
19
Active Engagement
Keep up momentum
20
Live
• Send updates
• Celebrate milestones
• B-roll from video
• New perks
• Maximize social media
• Tweetchats, Thunde...
21
Launch
What Really Matters
22
Campaign Completion
Finishing Strong
• Update frequently until deadline
After deadline
• Where do you go next?
• Custom...
23
Indiegogo is here for YOU!
Hardware Handbook: Specialized tips
http://landing.indiegogo.com/hardwarehandbook/
Blog: Ins...
24
Together Do Anything.
John Vaskis
Director, Hardware, Design, & Technology
John@indiegogo.com | @indiegogotech
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Crowdfunding Hardware

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John Vaskis the Senior Director of Hardware, Technology and Design at IndieGogo discusses the best ways to market a successful crowdfunding campaign.

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Crowdfunding Hardware

  1. 1. © Copyright Indiegogo. All rights reserved... Crowdfunding Hardware John Vaskis Director, Hardware, Design, & Technology John@indiegogo.com | @indiegogotech
  2. 2. 2 © Copyright Indiegogo. All rights reserved. Confidential & proprietary. Our Purpose We are the world’s funding engine, empowering passionate people and organizations to fund what matters to them.
  3. 3. 3 Why Crowdfund? • Validate market • Capture data • Interact with customers • Identify influencers • Raise money
  4. 4. 4 Getting Started
  5. 5. Higher Goal More Money
  6. 6. 6 “Green Bar Effect” People want to give to successful projects. …“Who eats in empty restaurants?” Goal: Higher Goal Doesn’t Mean More Money!
  7. 7. 7 And they keep on giving! • 87% of campaigns that hit their goal exceed it – by 30%+
  8. 8. 8 • Answer the who, what, when, where, why, and how • Keep it under 3 minutes • Include a strong call to action • Show use use cases • Show off your team Honesty, Transparency, Authenticity….Brevity!! Pitch Video: Quickey
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. 12 Think Fulfillment • Do the math on perk pricing (your time counts) • Know your margins, and don’t over- discount • Know how you’ll fulfill at 10 and 10,000 units • Research international shipping
  13. 13. Promotion
  14. 14. | Indiegogo | Indiegogo Lab14 Pre-Launch Build Layers Team • Campaigns with a team raise 94% more than campaigns that run solo Inner Circle • Friends, family, people passionate about the project • Ask your team and inner circle how much they’ll give • Know where 30% of your funding will come before you launch
  15. 15. 15 • Only one chance at a first impression • Utilize a soft launch, 30% inner circle DO NOT BUY LISTS • Build out a team • Have a schedule; wait on press! Don’t leave your campaign to chance! Pre-Launch
  16. 16. | Indiegogo | Indiegogo Lab16 Launch When to launch your campaign • Launch on a Monday or Tuesday in the morning • Think about soft launching • Run your campaign for 21-45 days • Chances are you SHOULDN’T launch on at an event/Demo Day
  17. 17. 17 Launch Email • Email brings in 20% more funding than any other source • Clear call to action • Put up a vacation responder • Add your campaign to your signature
  18. 18. 18 Launch Social Media • 22% of a campaign’s raised funds come from social media • If you don’t have a community on social media, don’t promote through social media • Secure 30% before pushing to the public
  19. 19. 19 Active Engagement Keep up momentum
  20. 20. 20 Live • Send updates • Celebrate milestones • B-roll from video • New perks • Maximize social media • Tweetchats, Thunderclap • Contests • Referral
  21. 21. 21 Launch What Really Matters
  22. 22. 22 Campaign Completion Finishing Strong • Update frequently until deadline After deadline • Where do you go next? • Customer Service • Use your campaign for marketing • Thank your contributors • Become part of the Indiegogo community!
  23. 23. 23 Indiegogo is here for YOU! Hardware Handbook: Specialized tips http://landing.indiegogo.com/hardwarehandbook/ Blog: Insights, tips and ideas: https:/go.indiegogo.com/blog/ Indiegogo.com: View successful campaigns: http://indiegogo.com/explore/ Help Center: answers to specific questions: http://support.indiegogo.com/hc/en-us Additional Questions? Customer Happiness Team is here! support@indiegogo.com
  24. 24. 24 Together Do Anything. John Vaskis Director, Hardware, Design, & Technology John@indiegogo.com | @indiegogotech

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