1. Say
“There don’t seem to be enough jobs for all
of the new graduates”
“The only options seem to be Internships and
competition for those is high”
Companies don’t seem to be willing to hire
people without experience
“No one is willing to provide graduates with
experience”
Do
“Research potential career paths”
“Look for graduate roles or internships on job
sites”
“Apply for multiple jobs”
“Consider positions that aren’t relevant to
their subject of study”
Stakeholder
Insights
People’s expectations of the job
market and the potential for
them to get the job they want is
very low.
They don’t think that companies
are willing to hire people based
purely on there academic
performance, they need
experience.
Graduates go about looking for
jobs using the same methods and
employers offer very few paths to
discover roles, as a result
competition is very high.
So people apply for a range of
roles that they may not
necessarily be happy with.

2. Stakeholder
Insights
Deciding what you want to
do with your life doesn’t get
easier and is scary for most
people.
People feel that because the
chance of getting a good job
is so slim they will have to
settle for whatever they get.
The task of trying to make
such a big life decision seems
to make people focus on the
fear of failing.
Why do people feel that
getting a job and a career are
necessarily the only ways to
work?
Think
“The number of graduates exceeds the
number of jobs available which
basically makes it impossible to get the
job you want”
“The only way to get a job is through
the normal channels”
“Starting out by yourself is almost
Impossible and making your own path
won’t work”
Feel
“The challenge of finding a job is scary
and the pressure can be
overwhelming”
“People have to get a job and build a
career for security”
“Without security life will be difficult
and you won’t be able to get what you
want in life”

3. Stakeholder
A graduate who faces
the scary challenge of
competing for a small
number of roles
against a large number
of other students
Need
Find the right job and
have the opportunity
present themselves in
the best way
Insight
The job market is full of
bright graduates
competing rather than
collaborating and the
method for finding a
job has become
insufficient.
NEEDS A WAY TO BECAUSE
Problem statement