Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Harley Davidson Presentation

Online Media Strategy for Harley-Davidson

  • Login to see the comments

Harley Davidson Presentation

  1. 1. Harley-Davidson <ul><li>no regrets. no cages. </li></ul>
  2. 2. harley-davidson: The company The company <ul><li>Harley-Davidson is one of the leading automotive companies, which produces heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise. </li></ul><ul><li>Even in today's more practical, cautious consumer environment, people of all ages and backgrounds still dream about the Harley-Davidson experience. </li></ul><ul><li>No other brand has the degree of unshakable loyalty that Harley possess. </li></ul>
  3. 3. Harley-Davidson: the Experience the Experience
  4. 4. Harley-Davidson: Challenges Challenges <ul><li>Market Value </li></ul><ul><li>Market Share </li></ul><ul><li>Economic turmoil </li></ul><ul><li>Losing the “Younger” Consumer. </li></ul>
  5. 5. Harley-Davidson: goals goals <ul><li>H-D will leverage their brand to speak to the consumer and give consumers the core belief that they own the brand , not the company. </li></ul><ul><li>Harley-Davidson will use new media to help bridge the gap between 18-30 year olds through the use of social media, PR, video-blogging, widgets, and a variety of smartphone & Ipad-friendly applications. </li></ul>
  6. 6. Harley-davidson: Digital Media
  7. 7. harley-davidson: QR Code “Check-ins” QR Code “Check-ins” H-D riders will have the chance to “check-in” using Foursquare and QR codes at various U.S. locations.
  8. 8. Harley-Davidson: Professional v-loggers Professional v-loggers <ul><li>Hire people to travel around the country, v-logging their road-trip with their Harley. </li></ul><ul><li>Youtube Mini-Series/Documentary </li></ul>
  9. 9. harley-davidson: ipad/smartphone applications ipad/smartphone applications
  10. 10. Harley-davidson: evaluations evaluations <ul><li>Comscore Media Metrix </li></ul><ul><li>Google Analytics </li></ul><ul><li>Trackur </li></ul><ul><li>Klout </li></ul><ul><li>Technologyhits </li></ul>