1.
My bot has a
personality disorder
@TessFerrandez
@TessFerrandez

2.
@TessFerrandez

3.
@TessFerrandez

4.
@TessFerrandez

5.
Can all apps be bots?
@TessFerrandez

6.
@TessFerrandez

7.
@TessFerrandez

8.
@TessFerrandez

9.
{ Your Code }
AI
Bot
Connector
APIs
Bot
Framework
@TessFerrandez

10.
Designing bots
@TessFerrandez

11.
TYPE TALK TAP
@TessFerrandez

12.
Short, frequent interactions
Light data entry/consumption
@TessFerrandez

13.
Designing a bot is very similar to
designing an app
@TessFerrandez

14.
Goals and Scenarios
@TessFerrandez

15.
@TessFerrandez
Welcome to Happy Scissors, How can I help you?
Do you have time
for a hair cut
on Saturday?
Do you do eye
brow tatoos?
What other
locations do
you have?
Does Eva still
work at the
Sollentuna shop?

16.
Haircutters:
Less time on the phone
Customers:
Less time on hold
@TessFerrandez

17.
Make an
appointment
Learn about
our services
Learn about
our locations
@TessFerrandez

18.
Hairy Harry, the Happy Scissors Bot
@TessFerrandez

19.
Navigation
@TessFerrandez

20.
@TessFerrandez

21.
A bot with a Turing complex

22.
Help the user discover

23.
Help the user find the way

24.
Help the user navigate quicker
@TessFerrandez

25.
@TessFerrandez

26.
Mr. Clueless

27.
UI Design
@TessFerrandez

28.
Apps and Websites
@TessFerrandez
Layout -> Interaction -> Visual -> Motion

29.
Bots
@TessFerrandez
Conversational Flow -> Conversational UI -> Copy

30.
Conversation Flow:
Layout and high-level structure of
the conversation
@TessFerrandez

31.
Conversation Flow
Walk through the user
scenarios
Focus on the structure
DON’T focus on copy
@TessFerrandez

32.
Conversation UI
@TessFerrandez

33.
Conversation UI:
Layout, interaction, visual,
motion design of the dialogue
@TessFerrandez

34.
The bot is always asking questions
@TessFerrandez

35.
Ask the fewest number of
questions possible
@TessFerrandez

36.
Sir AskALot
@TessFerrandez

37.
The captain obvious bot

38.
Rough flowchart and copy
Locations
User Zip/City, ST
Zip/City, ST?
No
Location Search
3
Yes
> 0
No
Locations
Yes
New Search
Location
More Locations
Schedule
@TessFerrandez

39.
UI Controls

40.
@TessFerrandez
markdown text buttons

41.
@TessFerrandez
Hero card Animation card Video card

42.
@TessFerrandez
Receipt card Sign-in card

43.
Adaptive cards
@TessFerrandez

44.
@TessFerrandez

45.
Conversation Design Principles
@TessFerrandez

46.
understood understand learn/remember
@TessFerrandez

47.
@TessFerrandez
understood

48.
Be concise, concise and more
concise
@TessFerrandez

49.
Break up longer messages
...and minimize scrolling
@TessFerrandez

50.
Ask close-ended questions
@TessFerrandez

51.
Be clear with open-ended questions
@TessFerrandez

52.
understand
@TessFerrandez

53.
Humans are unpredictable

54.
Support as many data formats as
possible
May 2, 2017, May 2, 5/2, 5/2/2017, Tuesday, Today,
Next Week
@TessFerrandez

55.
Validate every reply
Type, Content, Format
@TessFerrandez

56.
The mysterious bot

57.
Design Do not understand
@TessFerrandez

58.
Hairy Harry doesn’t understand
@TessFerrandez
?

59.
@TessFerrandez
Be Clear
Why?
What?
Try again
3 times
allow re-start
Human
hand-off

60.
Mr. Stubborn

61.
learn/remember
@TessFerrandez

62.
@TessFerrandez

63.
Learn from conversations
Learn from account/login
Make it clear what you know and
why
@TessFerrandez

64.
The bot that can’t forget

65.
Copy
@TessFerrandez

66.
Mr. Two-faced
@TessFerrandez

67.
Personality:
Match your brand
Formal or Casual
Emojis ?
@TessFerrandez

68.
Talk directly to the user
Don’t be robotic
@TessFerrandez

69.
But... What about the smarts?
@TessFerrandez

70.
LUIS
@TessFerrandez

71.
Cognitive Services – Text Analytics
@TessFerrandez

72.
Cognitive Services – Face API
@TessFerrandez

73.
A bots success does not depend on
How ”smart” the bot is
How much natural language it uses
If you can interact using your voice
@TessFerrandez

74.
A bots success does depend on
How well it solves your problem
If it’s available for your device
If you know how to interact with it
@TessFerrandez

75.
Resources
https://dev.botframework.com/Getting Started
https://github.com/Microsoft/BotBuilder-Samples
@TessFerrandez

76.
My bot has a
personality disorder
@TessFerrandez
@TessFerrandez