Today, many Brands are investing in Mobile Websites. An essential first step.
But 3.0 innovators are rethinking how to become a truly Mobile Brand: one that serves its Raving Fans, over time and on demand. This has led to a new generation of Branded Apps that redefine how customers stream, shop, search, and share--within their mobile lives.
This presentation reviews the innovation leap of pioneering Brands, and distills findings into design patterns for 3.0 apps.