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Pubu2011 kindle

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Session 202

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Pubu2011 kindle

  1. 1. Amazon Success Stories May 22, 2011, New York City Danny O. Snow Society for New Communications Research www.sncr.org [email_address]
  2. 2. Amazon Success Stories Thanks to IBPA, Amazon and SNCR! No need to take notes. Ring tones will be confiscated. About SNCR... About IBPA…
  3. 3. Amazon Success Stories #1: Kindle as Cataylst
  4. 4. Amazon Success Stories First published in paperback Kindle initially $1.99 Price dropped to 99 cents
  5. 5. Amazon Success Stories “ Faking It” + Sequel = 52,000+ sales Source: Charlotte Observer , 5 May 2011
  6. 6. Amazon Success Stories Aside on Kindle Pricing: 0 to $2.98 = 35% $2.99 up = 70%
  7. 7. Amazon Success Stories #2: e-Books sell tree-Books?
  8. 8. Amazon Success Stories First published in paperback, $12.99 Kindle $6.99 4 May 2011: # 17 in Baseball History
  9. 9. Amazon Success Stories Kindle $6.99 Paperback 10% discount Bundle $17.99
  10. 11. Amazon Success Stories 2009 Retail > $40 M 2010 Retail > $80 M 2011 Retail > $500 M ???
  11. 12. Questions? Summary: http://www.UnlimitedPublishing.com/kindle Facebook Updates: Search “The Self-Publishing Boom”

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