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COLLECTIVE DIGITAL STORYTELLING™:
LEARNING IN THE 21ST CENTURY
Terry A. Mroczek
Individual and Organization Development Consulting
Copyright Terry A. Mroczek 2014
The materials and descriptions available through this slideshare are provided by Terry A. Mroczek
and are the property of Terry A. Mroczek and are protected by copyright, trademark and other
intellectual property laws. You may view, copy and print pages from the slideshare only 1. for
personal use, provided that you maintain all copyright, trademark, and other proprietary rights or
notices, 2. for communicating with Terry A. Mroczek about a product or service. You may not
otherwise use, reproduce, download, store, post, broadcast, transmit, modify, sell or make
available to the public any content or methods described in the slideshare without the prior written
approval of Terry A. Mroczek.
Thank-you.
CDS: LEARNING IN THE 21ST CENTURY
Collective Digital Storytelling can help grow a Learning Organization
The Learning Organization is a place where:
• People continually expand their capacity to create the results they truly desire
• New and expansive patterns of thinking are nurtured
• Collective aspiration is set free
• People continually learning how to learn together
Peter Senge
The Fifth Discipline: The Art and Practice of the Learning Organization
CDS: LEARNING IN THE 21ST CENTURY
Copyright Terry A. Mroczek 2014
As an O.D. Consultant,
this is the type of
learning I’m involved
with.
Some critical information and knowledge cannot be put in a
manual or on an intranet.
There is more to learning than just knowing the facts.
Synthesis, not just analysis
Emotion, not just information
Context, not just core
Commitment, not just competence
CDS: LEARNING IN THE 21ST CENTURY
Copyright Terry A. Mroczek 2014
CDS: LEARNING IN THE 21ST CENTURY
What is Collective Digital Storytelling?
It is the
convergence
of 3 elementsCDS
Action Research /
Appreciative
Inquiry
(OD)
Digital
Capture
(Video)
Systemic / Collective
Story Creation
(Organizational
Storytelling
Copyright Terry A. Mroczek 2014
Copyright Terry A. Mroczek 2014
Every project has a story.
Every initiative has a story.
Every change has a story.
Every person has a story…
…that can be learned from.
THE POWER OF ORGANIZATION STORYTELLING TO
• Share information
• Inspire
• Reinforce ideas and values
• Create a common experience
• Give meaning
• Influence
• Be a call to action
• Endure
Well Known
And
Acknowledged
CDS: LEARNING IN THE 21ST CENTURY
Copyright Terry A. Mroczek 2014
DRAWBACKS TO TRADITIONAL STORYTELLING
• Single (or few) storytellers – narrows perspectives (typically leadership)
• Risk of storytelling becoming story-selling
• Variability in skill of storytellers (conveyance and relate-ability)
• Practical logistics of using a single storyteller in global environment
• Timing of story relative to real work being done
CDS: LEARNING IN THE 21ST CENTURY
Copyright Terry A. Mroczek 2014
CDS: LEARNING IN THE 21ST CENTURY
But…
The reality of organizational life is
 Fragmented
 Nonlinear
 Chaotic
Given that , how do we…
…reap the benefits and minimize the challenges?
…harness the power of storytelling without creating cliché?
Attributes that don’t make storytelling easy
Copyright 2014 Terry A. Mroczek
“The Story We’re Sold”
“The Story of Us”
CDS: LEARNING IN THE 21ST CENTURY
Copyright Terry A. Mroczek 2014
Because CDS uses
unscripted and
authentic experiences
as described by
employees, there is
greater identification
with the messages.
CDS: LEARNING IN THE 21ST CENTURY
“Collective”
=
Multi-
perspective
Copyright Terry A. Mroczek 2014
“Collective” or multi-perspective storytelling
• Increases likelihood of participant relate-ability
• Allows for recipients to see how all the parts work together –
i.e. how a variety of perspectives & experiences can exist
for the same project
• Encourages systems thinking (see Peter Senge)
• Generative – enhances ability to create, there is not just one
right way or one answer
Typically, we are unable to see the results of our actions in
complex systems - multi perspective storytelling can surface
those impacts
CDS: LEARNING IN THE 21ST CENTURY
Copyright Terry A. Mroczek 2014
The PROCESS makes a video more than just a video
• Development
• Engagement
• Feedback to Leadership
• Showing
• Follow-up
CDS: LEARNING IN THE 21ST CENTURY
Copyright Terry A. Mroczek 2014
Has a great deal in
common with O.D.
Interventions; outcomes
are important, but
process is key.
Participating as storyteller
Holding perspective up to scrutiny
Gains insights
Participating as story recipient
Juxtapositions other perspectives against own
Gains insights
CDS: LEARNING IN THE 21ST CENTURY
Copyright Terry A. Mroczek 2014
Learning
can
happen
for both
In OD: The intervention starts at first
contact.
With CDS: Learning begins at “hello”.
CDS: LEARNING IN THE 21ST CENTURY
Copyright Terry A. Mroczek 2014
Based on what I’ve seen in terms of the outcomes of broader perspectives
and the ability of video to show the authenticity of first-person storytelling, I
believe there are many possible applications of CDS. In addition, the stories
are captured and can replayed so that there is increased consistency of
messaging.
CDS: LEARNING IN THE 21ST CENTURY
Learning
Event
Learning
Experience
Copyright Terry A. Mroczek 2014
COLLECTIVE DIGITAL STORYTELLING™ APPLICATIONS
• Cultural / Value Reinforcement
• Innovation and Creativity
• Onboarding
• Acknowledgment of goal attainment
• Complex knowledge sharing requiring context
• Organization Change
• Baby-boomer knowledge capture
CDS: LEARNING IN THE 21ST CENTURY
Copyright Terry A. Mroczek 2014
Why do I do this?
CDS: LEARNING IN THE 21ST CENTURY
Copyright Terry A. Mroczek 2014
I’ve been working pretty much my whole career in Organization Development and have sought out
ways to always improve organizational / team learning. I developed Collective Digital Storytelling™ in
response to a gap I perceived between the potential and the reality of organizational storytelling . I
have witnessed the power of perspective shifting, surfacing assumptions to transfer knowledge and
systems thinking. But, these are often bound by proximity. Certainly, the preferable method is through
face-to-face interaction but when people are geographically separated, CDS could fill that gap.
I also think that learning new skills is easy. When someone has never done something before or never
been exposed to a new activity, that kind of learning is easy. The kind of learning I typically facilitate
involves un-learning before the new learning can begin. That is hard. Especially when it has worked
for a person or organization for many years and it is necessary to let go of something that is useful and
comfortable. So, I think that is the last frontier – ourselves and how we learn and change. And I hope
we figure it out definitively in the 21st Century because it is the basis for almost everything.
One more thing…
If anyone who is viewing this slideshow either is or knows of
someone who would like to research the effectiveness of
Collective Digital Storytelling™, please contact me. I would
love to augment the anecdotal evidence with data.
Please contact Terry Mroczek to bring Collective Digital
Storytelling™ to your organization
TerryMroczek@gmail.com or visit me on the web at
www.TerryMroczek.com
CDS: LEARNING IN THE 21ST CENTURY
Copyright Terry A. Mroczek 2014

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ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
 

Collective Digital Storytelling for Learning Organizations

  • 1. COLLECTIVE DIGITAL STORYTELLING™: LEARNING IN THE 21ST CENTURY Terry A. Mroczek Individual and Organization Development Consulting
  • 2. Copyright Terry A. Mroczek 2014 The materials and descriptions available through this slideshare are provided by Terry A. Mroczek and are the property of Terry A. Mroczek and are protected by copyright, trademark and other intellectual property laws. You may view, copy and print pages from the slideshare only 1. for personal use, provided that you maintain all copyright, trademark, and other proprietary rights or notices, 2. for communicating with Terry A. Mroczek about a product or service. You may not otherwise use, reproduce, download, store, post, broadcast, transmit, modify, sell or make available to the public any content or methods described in the slideshare without the prior written approval of Terry A. Mroczek. Thank-you. CDS: LEARNING IN THE 21ST CENTURY
  • 3. Collective Digital Storytelling can help grow a Learning Organization The Learning Organization is a place where: • People continually expand their capacity to create the results they truly desire • New and expansive patterns of thinking are nurtured • Collective aspiration is set free • People continually learning how to learn together Peter Senge The Fifth Discipline: The Art and Practice of the Learning Organization CDS: LEARNING IN THE 21ST CENTURY Copyright Terry A. Mroczek 2014 As an O.D. Consultant, this is the type of learning I’m involved with.
  • 4. Some critical information and knowledge cannot be put in a manual or on an intranet. There is more to learning than just knowing the facts. Synthesis, not just analysis Emotion, not just information Context, not just core Commitment, not just competence CDS: LEARNING IN THE 21ST CENTURY Copyright Terry A. Mroczek 2014
  • 5. CDS: LEARNING IN THE 21ST CENTURY What is Collective Digital Storytelling? It is the convergence of 3 elementsCDS Action Research / Appreciative Inquiry (OD) Digital Capture (Video) Systemic / Collective Story Creation (Organizational Storytelling Copyright Terry A. Mroczek 2014
  • 6. Copyright Terry A. Mroczek 2014 Every project has a story. Every initiative has a story. Every change has a story. Every person has a story… …that can be learned from.
  • 7. THE POWER OF ORGANIZATION STORYTELLING TO • Share information • Inspire • Reinforce ideas and values • Create a common experience • Give meaning • Influence • Be a call to action • Endure Well Known And Acknowledged CDS: LEARNING IN THE 21ST CENTURY Copyright Terry A. Mroczek 2014
  • 8. DRAWBACKS TO TRADITIONAL STORYTELLING • Single (or few) storytellers – narrows perspectives (typically leadership) • Risk of storytelling becoming story-selling • Variability in skill of storytellers (conveyance and relate-ability) • Practical logistics of using a single storyteller in global environment • Timing of story relative to real work being done CDS: LEARNING IN THE 21ST CENTURY Copyright Terry A. Mroczek 2014
  • 9. CDS: LEARNING IN THE 21ST CENTURY But… The reality of organizational life is  Fragmented  Nonlinear  Chaotic Given that , how do we… …reap the benefits and minimize the challenges? …harness the power of storytelling without creating cliché? Attributes that don’t make storytelling easy Copyright 2014 Terry A. Mroczek
  • 10. “The Story We’re Sold” “The Story of Us” CDS: LEARNING IN THE 21ST CENTURY Copyright Terry A. Mroczek 2014 Because CDS uses unscripted and authentic experiences as described by employees, there is greater identification with the messages.
  • 11. CDS: LEARNING IN THE 21ST CENTURY “Collective” = Multi- perspective Copyright Terry A. Mroczek 2014
  • 12. “Collective” or multi-perspective storytelling • Increases likelihood of participant relate-ability • Allows for recipients to see how all the parts work together – i.e. how a variety of perspectives & experiences can exist for the same project • Encourages systems thinking (see Peter Senge) • Generative – enhances ability to create, there is not just one right way or one answer Typically, we are unable to see the results of our actions in complex systems - multi perspective storytelling can surface those impacts CDS: LEARNING IN THE 21ST CENTURY Copyright Terry A. Mroczek 2014
  • 13. The PROCESS makes a video more than just a video • Development • Engagement • Feedback to Leadership • Showing • Follow-up CDS: LEARNING IN THE 21ST CENTURY Copyright Terry A. Mroczek 2014 Has a great deal in common with O.D. Interventions; outcomes are important, but process is key.
  • 14. Participating as storyteller Holding perspective up to scrutiny Gains insights Participating as story recipient Juxtapositions other perspectives against own Gains insights CDS: LEARNING IN THE 21ST CENTURY Copyright Terry A. Mroczek 2014 Learning can happen for both
  • 15. In OD: The intervention starts at first contact. With CDS: Learning begins at “hello”. CDS: LEARNING IN THE 21ST CENTURY Copyright Terry A. Mroczek 2014 Based on what I’ve seen in terms of the outcomes of broader perspectives and the ability of video to show the authenticity of first-person storytelling, I believe there are many possible applications of CDS. In addition, the stories are captured and can replayed so that there is increased consistency of messaging.
  • 16. CDS: LEARNING IN THE 21ST CENTURY Learning Event Learning Experience Copyright Terry A. Mroczek 2014
  • 17. COLLECTIVE DIGITAL STORYTELLING™ APPLICATIONS • Cultural / Value Reinforcement • Innovation and Creativity • Onboarding • Acknowledgment of goal attainment • Complex knowledge sharing requiring context • Organization Change • Baby-boomer knowledge capture CDS: LEARNING IN THE 21ST CENTURY Copyright Terry A. Mroczek 2014
  • 18. Why do I do this? CDS: LEARNING IN THE 21ST CENTURY Copyright Terry A. Mroczek 2014 I’ve been working pretty much my whole career in Organization Development and have sought out ways to always improve organizational / team learning. I developed Collective Digital Storytelling™ in response to a gap I perceived between the potential and the reality of organizational storytelling . I have witnessed the power of perspective shifting, surfacing assumptions to transfer knowledge and systems thinking. But, these are often bound by proximity. Certainly, the preferable method is through face-to-face interaction but when people are geographically separated, CDS could fill that gap. I also think that learning new skills is easy. When someone has never done something before or never been exposed to a new activity, that kind of learning is easy. The kind of learning I typically facilitate involves un-learning before the new learning can begin. That is hard. Especially when it has worked for a person or organization for many years and it is necessary to let go of something that is useful and comfortable. So, I think that is the last frontier – ourselves and how we learn and change. And I hope we figure it out definitively in the 21st Century because it is the basis for almost everything.
  • 19. One more thing… If anyone who is viewing this slideshow either is or knows of someone who would like to research the effectiveness of Collective Digital Storytelling™, please contact me. I would love to augment the anecdotal evidence with data. Please contact Terry Mroczek to bring Collective Digital Storytelling™ to your organization TerryMroczek@gmail.com or visit me on the web at www.TerryMroczek.com CDS: LEARNING IN THE 21ST CENTURY Copyright Terry A. Mroczek 2014