Be the first to like this
S4S is a connector that lets Sitecore users seamlessly exchange information with Salesforce. By integrating these two feature packed super-systems, the connector opens a new world of opportunities for marketing your products and services.
Without doubt, this integration is a revolution in website control. For the first time, Salesforce marketers need not leave the comfort of their familiar cloud based environment to control the way the company website looks and behaves when being accessed by individual users. Specific content to specific website users can be controlled from your CRM marketing environment. This is often a complete change in thinking about how your company website is used and who looks after it.
Rendering targeted content to individual customers is not the only leverage S4S offers. With real time bi-directional communication, almost anything in either system can be made visible to the other. For example, Salesforce documents can be made accessible on the website to anonymous users, authenticated users or authenticated users with access permissions. Even website authentication itself can be controlled from the Salesforce Contact record for the indvidual website user.