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Personal Brand Exploration; Terrianne Blegen

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Terrianne2

I completed this project in August 2022 for my Personal Brand Exploration content for my Project & Portfolio I course with Full Sail University.

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PERSONALBRANDEXPLORATION
TerrianneBlegen
Project & Portfolio I: Week 1
August 7, 2022
My name is Terrianne Blegen and I am a music
enthusiast. My drive, desire, and love is
embedded in music and through the years it has
become my absolute passion. Not the writing of
music or even the playing of music, the
experience of music. I’ve been to hundreds of live
events, traveling the United States in search of
those memories and have made them, over and
over again. I want to not only experience those
moments, but I am also dedicated to helping
create them for the fans that I so longingly
resonate with at each and every show I’ve been to.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Meeting, Convention, Event Planner
• Public Relations Specialist
• Agent and Business Manager of
Artist, Performer or Athlete
LOVER ARCHETYPE – I approach
my work with a deep-rooted passion
and desire to show individuals how
strongly and deeply we can connect
through live music. Appreciating the
beauty of life while being fearless in the
pursuit of what sets my soul on fire.
Festival Coordinator, PR or Agent for the Music Industry
Picture Relevant
to Your Industry
Goes Here
HiringDirectorsandPublicRelationsintheMusicIndustry
TARGET AUDIENCE
Harlan Burggraaf
Outreach Plan:
• I will generate a letter of intent which will showcase my
professional background, future goals and my desire to
work within their company.
• I will send the letter via email and paper mail.
• After the letter has been sent, I will follow up within 30
days via email to confirm receipt and hopefully initiate
initial contact if contact has not already been made. My
hope is to also place a phone call to generate a lead.
PROFILE
PICTURE Director of Operations
Romeo Entertainment Group
Laura Wood
Outreach Plan:
• I will generate an email that will showcase my goals and
intentions to be hired by the company.
• I will utilize my finely drafted email to make initial
contact with Laura.
• If I do not hear back from Laura within 2 weeks, I will
email again.
HR Director at C3 Presents
Troy Vollhoffer
Outreach Plan:
• I will outline an email and letter to explain my
experiences at his festivals and my professional goals
that include having me as a part of their team in the
future.
• I will be utilizing email and paper mail for connection.
• I will follow up via email and phone call if I have not
heard from Mr. Vollhoffer within 30 days.
PROFILE
PICTURE Executive Producer at
Country Thunder Music
Festival; Owner at Premier
Global Production Co. Inc.
GOALS
Short Term: Spring/Summer 2024
• I will create a LinkedIn Profile within the next 6 months and
utilize it moving forward to maximize my brand awareness and
professional marketing. I will use my brand growth within the
next 18 months to maximize my reach and obtain a position
within the select companies I’m anticipating working for in the
music industry upon graduation in the spring of 2024.
Mid Term: Summer 2029-2034
• I will be excelling and growing so profoundly within the
company that I am working for, I will be able to leave my full-
time position at the local school district and devote my full-
time career to the festival scene, maximizing all my efforts into
working for the company I’ve only been able to devote my part
time professional attention to for the last 5-10 years.
Long Term: 2044
• I would like to have established such a beautiful career within
15 years that I can take a step back and work part time again,
while training up and coming professionals in the industry to
work with me and for me. I would appreciate retiring by 2044
and just being able to enjoy the music again.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Word Processing Software
SOFT
HARD
Novice / Adept / Expert
Accounting Software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Graphics/Photo Imaging Software
SOFT
HARD
Novice / Adept / Expert
Project Management Software Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Ad

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Personal Brand Exploration; Terrianne Blegen

  • 2. My name is Terrianne Blegen and I am a music enthusiast. My drive, desire, and love is embedded in music and through the years it has become my absolute passion. Not the writing of music or even the playing of music, the experience of music. I’ve been to hundreds of live events, traveling the United States in search of those memories and have made them, over and over again. I want to not only experience those moments, but I am also dedicated to helping create them for the fans that I so longingly resonate with at each and every show I’ve been to. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Meeting, Convention, Event Planner • Public Relations Specialist • Agent and Business Manager of Artist, Performer or Athlete LOVER ARCHETYPE – I approach my work with a deep-rooted passion and desire to show individuals how strongly and deeply we can connect through live music. Appreciating the beauty of life while being fearless in the pursuit of what sets my soul on fire. Festival Coordinator, PR or Agent for the Music Industry Picture Relevant to Your Industry Goes Here
  • 4. HiringDirectorsandPublicRelationsintheMusicIndustry TARGET AUDIENCE Harlan Burggraaf Outreach Plan: • I will generate a letter of intent which will showcase my professional background, future goals and my desire to work within their company. • I will send the letter via email and paper mail. • After the letter has been sent, I will follow up within 30 days via email to confirm receipt and hopefully initiate initial contact if contact has not already been made. My hope is to also place a phone call to generate a lead. PROFILE PICTURE Director of Operations Romeo Entertainment Group Laura Wood Outreach Plan: • I will generate an email that will showcase my goals and intentions to be hired by the company. • I will utilize my finely drafted email to make initial contact with Laura. • If I do not hear back from Laura within 2 weeks, I will email again. HR Director at C3 Presents Troy Vollhoffer Outreach Plan: • I will outline an email and letter to explain my experiences at his festivals and my professional goals that include having me as a part of their team in the future. • I will be utilizing email and paper mail for connection. • I will follow up via email and phone call if I have not heard from Mr. Vollhoffer within 30 days. PROFILE PICTURE Executive Producer at Country Thunder Music Festival; Owner at Premier Global Production Co. Inc.
  • 5. GOALS Short Term: Spring/Summer 2024 • I will create a LinkedIn Profile within the next 6 months and utilize it moving forward to maximize my brand awareness and professional marketing. I will use my brand growth within the next 18 months to maximize my reach and obtain a position within the select companies I’m anticipating working for in the music industry upon graduation in the spring of 2024. Mid Term: Summer 2029-2034 • I will be excelling and growing so profoundly within the company that I am working for, I will be able to leave my full- time position at the local school district and devote my full- time career to the festival scene, maximizing all my efforts into working for the company I’ve only been able to devote my part time professional attention to for the last 5-10 years. Long Term: 2044 • I would like to have established such a beautiful career within 15 years that I can take a step back and work part time again, while training up and coming professionals in the industry to work with me and for me. I would appreciate retiring by 2044 and just being able to enjoy the music again.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Word Processing Software SOFT HARD Novice / Adept / Expert Accounting Software Novice / Adept / Expert Active Listening Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Graphics/Photo Imaging Software SOFT HARD Novice / Adept / Expert Project Management Software Novice / Adept / Expert Social Perceptiveness Novice / Adept / Expert Negotiation Novice / Adept / Expert
  • 7. I will provide music lovers the opportunity to experience live music from the artists that matter most to them by creating a passionate, connected, emotionally elevated festival experience that will be affordable for all fans. PROMISE
  • 8. CREDENTIALS Work Experience: • Administrative Secretary; Graduation coordinator for School District, Payroll and Accounting . • Front Office Manager; Schedule creation, Practice Management Software expert, Event Coordination. Education: • High School Graduate with Honors; Valedictorian • Music Business, B.S., Full Sail University (Spring 2024) Leadership Roles: • Human Resource Manager • Visionary and Decision Maker in all roles professionally Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION LaceyHayes Industry Experience: • 10+ Years in the Entertainment and Event Industry; Current Talen Buyer for Romeo Entertainment Group Education: • Southeast Missouri State University Graduate Leadership Experience: • Prior Operations Manager at RWS Associates • Prior Logistics Manager at Texas Entertainment Serv. Skills and Proficiencies: • Event Management- 8 endorsements • Live Events- 6 endorsements • Microsoft Office - 4 endorsements TerrianneBlegen Overall Online Presence: • Lacey has 390 connections on her LinkedIn page, her banner is the gorgeous city line of Nashville where the lives and excels in her brand. Her headshot or gorgeous and seems to be very connected on all her socials to the industry. • Grade: Average; 70 out of 100 HEADSHOT HEADSHOT Industry Experience: • Live music enthusiast for over 20 years; Current student at Full Sail majoring in Music Business Education: • Pursuing Music Business B.S with Graduation set for Spring 2024 Leadership Experience: • Human Resource Manager • Prior Front Office Manager Skills and Proficiencies: • Extremely Proficient in Microsoft Office • Excellent Oral and Written Communication • Employee Management Overall Online Presence: • I have just started generating my professional online presence. I have no headshots, and no website at this time. I am in the process of creating a LinkedIn and starting to build my professional brand. • Grade: Poor, 15 out of 100
  • 10. COMPETITION StaceyHodge Noteworthy Experience: • Currently booking artists • Heavily involved in the local music scene in Lexington, KY TerrianneBlegen HEADSHOT HEADSHOT Industry Experience: • Current Business Owner at Kentucky Woke Productions LLC Education: • Pursuing Music Business B.S. with Full Sail University Skills and Proficiencies: • With an inability to obtain any professional history on Stacey I could not value her Skills at this time unfortunately Overall Online Presence: • Stacey does not have a LinkedIn profile at this time, the only knowledge I could gain was from her Full Sail Bio. • Grade: Poor, 15 out of 100 Industry Experience: • Live music enthusiast for over 20 years; Current student at Full Sail majoring in Music Business Education: • Pursuing Music Business B.S with Full Sail University; Graduation set for Spring 2024 Noteworthy Experience: • Has attended over 200 concerts • Assists friends and family obtain the hard to get concert tickets with experience and knowledge Skills and Proficiencies: • Extremely Proficient in Microsoft Office • Excellent Oral and Written Communication • Employee Management Overall Online Presence: • I have just started generating my professional online presence. I have no headshots, and no website currently. I am in the process of creating a LinkedIn and starting to build my professional brand. • Grade: Poor, 15 out of 100
  • 11. BRAND POSITION I provide the passionate, exhilarating, connection- based festivals using the knowledge I’ve gained after attending over 150 concerts and festivals in over 10 states. I truly believe there is nothing that compares to the instant when 20,000 fans are singing a song back to the artist that created it for 20,000 different reason, revel in that moment.
  • 12. NETWORKING&MARKETING Industry Events & Organizations • SXSW Conference ‣ March 10-19, 2023, Austin, TX • Country Thunder Music Festival ‣ September 2023 | Bristol, TN • Full Sail Hall of Fame Week 2024 ‣ Spring 2024 | Winter Park. FL Digital Marketing • Primary Content: I will start providing content from my personal concert and festival experiences. I will maintain a professional appearance and show respect to the venues, artists and events that I will showcase. I will show my growth in the degree program and my experiences with Full Sail along my journey as well. • Primary Tools: I will utilize LinkedIn, Instagram, and my Full Sail digital portfolio to maximize my professional exposure • Website: I will continue to update, create, and grow my website all while keeping my archetype in mind and utilizing the tools I’ve been given to advance my platform. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I am going to try to connect with Lacey Hayes. She was an event coordinator with Romeo Entertainment Group and has recently been promoted to Talent Buyer. She is smart, exceling in her trade, and works for the company I want to work for. She is a prime example of determined passion in the music industry and doesn’t shy away from what she wants. I will try to establish communication with her after the 2022 festival season; Late Fall Formal Education • Music Business B.S.; Full Sail University Graduation Spring 2024 Technical Skills • Increase my knowledge and operational base in Adobe Photoshop for Graphic and Image Design- organization name, 12/2022 • Increase my ability to operate project management software– Microsoft Project, Oracle Primavera, 12/2022 • Be able to promote my brand more effectively;- Canva, 12/2022 Soft Skills • I will increase my negotiation skills and legal knowledge utilizing PD webinars and resources 06/2023 • I will increase my Microsoft Excel professional knowledge base- Microsoft Excel, 10/2022 • I will grow in reading the social perceptiveness of my clients and target audience- personal research10/2022
  • 14. Terrianne Blegen I know you want to fill every seat in that stadium. l fulfill the needs of your clients while creating the live music moments for the fans that are longing to experience them! Let me coordinate the festivals with the absolute favorite songs, by their favorite artists, to quench a crowd thirsty for that feeling.
  • 15. REFERENCES O*Net Online. (2022, August 4). O*Net Online. Retrieved August 4, 2022, from https://www.onetonline.org/ Romeo Entertainment Group. (2022). Romeo Entertainment Group. Retrieved August 4, 2022, from https://www.romeoent.com/about-us C3 Presents. (2022). C3 Presents. Retrieved August 4, 2022, from https://www.c3presents.com/ Live Nation Search for Jobs. (2022). Https://Livenation.Wd1.Myworkdayjobs.Com/LNExternalSite/6/refreshFacet/318c8bb6f5 53100021d223d9780d30be. Retrieved August 4, 2022, from https://livenation.wd1.myworkdayjobs.com/LNExternalSite/6/refreshFacet/318c8bb6f5531 00021d223d9780d30be Brand Archetype Inspriation Kit. (2022). Kaye Putnam Brand Archetype. Retrieved August 4, 2022, from https://kayeputnam.com/wp-content/uploads/2018/01/Lover-Inspiration- Kit-2018.pdf?vgo_ee=RhNiEaV%2B%2BpjuzuL1i5uPNqyPUFd7JHyq9acdSgULWaM%3D LinkedIn. (2022). LinkedIn. Retrieved August 4, 2022, from https://www.linkedin.com/in/laura-wood-41ba4b11/ Premier Global Production Co. Inc. (2022). Premier Global Production Co. Inc. Retrieved August 4, 2022, from https://www.premierglobalproduction.com/ LinkedIn. (2022b). LinkedIn. Retrieved August 4, 2022, from https://www.linkedin.com/in/troy-vollhoffer-a78000127/ SXSW. (2022). SXSW Conference and Festivals. Retrieved August 4, 2022, from https://www.sxsw.com/ Meeting, Convention and Event Planner. (2022). O*Net Online. Retrieved August 5, 2022, from https://www.onetonline.org/link/summary/13-1121.00 Public Relations Specialist. (2022). O*Net Online. Retrieved August 5, 2022, from https://www.onetonline.org/link/summary/27-3031.00 Agent and Business Managers of Artists, Performers and Athletes. (2022). O*Net Online. Retrieved August 5, 2022, from https://www.onetonline.org/link/summary/13-1011.00 C3 Presents Festival Talent Intern. (2022, July). Https://Livenation.Wd1.Myworkdayjobs.Com/En-US/LNExternalSite/Job/Austin-TX- USA/C3-Presents---Festival-Talent-Intern_JR-50617. Retrieved August 4, 2022, from https://livenation.wd1.myworkdayjobs.com/en-US/LNExternalSite/job/Austin-TX- USA/C3-Presents---Festival-Talent-Intern_JR-50617 LinkedIn C3 Presents; Festival Payroll Manager. (2022, July). LinkedIn. Retrieved August 5, 2022, from https://www.linkedin.com/jobs/view/3162050315/?refId=1NOotXJyXEaZkk7FmvQZMA%3 D%3D&trackingId=UunVr8iCyNV8d27%2BushNUw%3D%3D Lacey Hayes. (2022). LinkedIn Lacey Hayes. Retrieved August 6, 2022, from https://www.linkedin.com/in/lacey-hayes-824b0441/ Stacey Hodge. (2022). Stacey Hodge. Retrieved August 7, 2022, from https://online.fullsail.edu/class_sections/157166/people/202629