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How Social Media Changed Fashion #Nyfw


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This was my final presentation for my Creativity as a change agent in the Workplace class. I thought this year's fall fashion week, was really revolutionized by social media. I am a fashion lover and found it really refreshing to see the shows live and to see that so many Fashion Public Relations professionals were tweeting and twitpic-ing live from the tents in Bryant Park. Enjoy!

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How Social Media Changed Fashion #Nyfw

  1. 1. Fashion Forward<br /> How Social Media Moved Fashion Week Forward<br />By Terez Baskin<br />
  2. 2. New York Fashion Week<br />Terez Baskin<br /><ul><li> Every September and February
  3. 3. Invite Only Fashion Shows
  4. 4. Seated by order of importance or influence</li></li></ul><li>Fashion Week & Social Media<br />February 2010 Designers decide to stream their shows live on their websites and Facebook<br />This once closed society, was open to the world<br />Terez Baskin<br />
  5. 5. WTHashtag #NYFW<br />WTH (what the Hashtag)<br />Hashtags are used to track trends on Twitter<br />Using #NYFW in your tweet allowed fashion fans to track the action live<br />Instant information<br />Not a industry insider no need for afront row seat<br />
  6. 6. Dashboard<br />Terez Baskin<br />
  7. 7. Twitter Friend or Foe?<br />Terez Baskin<br />Hired and Fired all on Twitter Post<br />It can Make or Break a Brand<br />
  8. 8. Social Media Measurement<br />Terez Baskin<br />
  9. 9. Radian 6 Dashboard<br />Terez Baskin<br />
  10. 10. Know the #s<br />Findings show that traditional news media receive higher scores than blogs and social media in terms of accuracy, credibility, telling the truth and being ethical.Other results include:<br />93% of this year’s respondents spent part of their average workdays with some aspects of social media.<br />85% believe social media complement traditional news media.<br />92% think blogs and social media influence coverage in traditional news media.<br />88% believe blogs and social media have made communications more instantaneous.<br />Terez Baskin<br />
  11. 11. How photos hit the world instantly<br />Terez Baskin<br />
  12. 12. Action/Strategy<br />Marc Jacobs decided days before fashion week No Celebrities for his front Row!<br />He wanted the focus on his clothes<br />One of a few designers two stream show live on Web<br />Terez Baskin<br />
  13. 13. The High Pri$e of Fame<br />What Celebs are paid to make appearances to exclusive fashion shows<br />A-ListRihanna($100,000 or more)Beyonce ($80,000-$100,000)Mary Kate and Ashley Olsen ($80,000 each)Jennifer Lopez (circa 2005: $80,000; circa 2010: $30,000)Lindsay Lohan (circa 2006: $60,000; circa 2010; UNINVITED)Colin Firth (pre-A Single Man: $5,000; post-A Single Man: $15,000)<br />B-ListBlake Lively ($50,000)Leighton Meester ($40,000)Hillary Duff ($40,000)Other Gossip Girl cast members ($25,000 a piece)Jared Leto ($25,000)Kristen Bell (unpaid, but airfare, makeup and clothing are taken care of)<br />C-List Kim Kardashian ($35,000-$50,000)Amanda Bynes ($25,000-$30,000)Eliza Dushku (unpaid, but airfare, makeup and clothing are taken care of)<br />D-ListParis Hilton (free or) UNINVITEDJersey Shore cast (UNINVITED)America’s Next Top Model Winners (free)<br />
  14. 14. The Landscape of Change<br />Be a G-Star’s Raw Reporter<br />Know where your target audience is looking<br />Terez Baskin<br />
  15. 15. Communication<br />Twitter and Fashion Bloggers were treated like traditional media editors<br />There was an air of excitement<br />Online, In the Parks, New York Fashion Week – Haute!<br />Terez Baskin<br />
  16. 16. Evaluation<br /><ul><li>Fashion Business has always been on the cusp
  17. 17. Did it work?</li></ul>Terez Baskin<br />
  18. 18. Terez Baskin<br />
  19. 19. Credits<br /><ul><li>PR and Social Media Study
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  28. 28.</li></ul>Terez Baskin<br />