Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Iost2011

247 views

Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Iost2011

  1. 1. - Publishing platforms - SEO (seek engine optimization) basics - Digital tools for analysis IOST 2011 - Terese Raymond Terese Raymond - Presentation at the Information Officers’ Staff Training 2011
  2. 2. <ul><li>Digital values </li></ul><ul><li>Analogue values </li></ul>IOST 2011 - Terese Raymond
  3. 3. <ul><li>Web page - Blog </li></ul><ul><li>G oogle A nalytics </li></ul><ul><li>Social networks </li></ul><ul><li>F acebook I nsights </li></ul><ul><li>Newsletter </li></ul><ul><li>M ailchimp S tatistics </li></ul><ul><li>SEO </li></ul>IOST 2011 - Terese Raymond
  4. 4. WordPress <ul><li>WordPress.com & WordPress.org </li></ul><ul><li>http://iost2011.wordpress.com </li></ul>IOST 2011 - Terese Raymond
  5. 5. <ul><li>Pages - Posts </li></ul><ul><li>Categories - Tags </li></ul><ul><li>Widgets </li></ul><ul><li>Akismet </li></ul><ul><li>Disqus </li></ul><ul><li>Contact form 7 </li></ul><ul><li>Google Analytics </li></ul><ul><li>Twitter/Facebook widget </li></ul>IOST 2011 - Terese Raymond Start page - settings/reading Visibility - settings/privacy Links - settings/permalinks
  6. 6. Comments = Dialogue! <ul><li>How to handle critics? </li></ul><ul><li>DISQ US </li></ul>IOST 2011 - Terese Raymond
  7. 7. Google Analytics <ul><li>Analytics account </li></ul><ul><li>HTML - web page </li></ul><ul><li>= </li></ul><ul><li>Visitor statistics! </li></ul>Photo: Kristina Alexanderson IOST 2011 - Terese Raymond
  8. 8. Twitter <ul><li>#hashtags </li></ul><ul><li>@iost2011 </li></ul><ul><li>DM </li></ul><ul><li>Lists </li></ul><ul><li>” People are there </li></ul><ul><li>with the purpose </li></ul><ul><li>of being contacted” </li></ul><ul><li> Felix König (LSU) </li></ul>IOST 2011 - Terese Raymond
  9. 9. Facebook: /groups /pages <ul><li>Visibility </li></ul><ul><li>Statistics </li></ul><ul><li>Use as page/person </li></ul><ul><li>Like vs. Members </li></ul>IOST 2011 - Terese Raymond
  10. 10. Facebook Top #3 <ul><li>/username </li></ul><ul><li>/like-box = developers.facebook.com/docs/reference/plugins/like-box/ </li></ul><ul><li>/insights = http://developers.facebook.com/docs/insights/ </li></ul>IOST 2011 - Terese Raymond
  11. 11. Newsletter <ul><li>Mailchimp </li></ul><ul><li>Free > 2000 subscribers </li></ul>IOST 2011 - Terese Raymond
  12. 12. SEO Photo: Kristina Alexanderson IOST 2011 - Terese Raymond Words Search phrase Headlines Title Overview - lead section
  13. 13. <ul><li>WordPress.com </li></ul><ul><li>WordPress.org </li></ul><ul><li>Tumblr </li></ul><ul><li>Google Analytics </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook - pages/grupper/event </li></ul><ul><li>Facebook Insights </li></ul><ul><li>Mailchimp </li></ul>IOST 2011 - Terese Raymond
  14. 14. RSS <ul><li>Subscribe on web pages, blogs, Facebook pages etc. </li></ul><ul><li>Google reader </li></ul>IOST 2011 - Terese Raymond
  15. 15. IOST 2011 - Terese Raymond Terese Raymond @terejs [email_address] http://aprendi.se Thank you for your attention!

×