1. T e r e s a D e n t I n o
CEO/Founder
Website: www.theFinancial411.com PO Box 620897 Woodside, California 94062
Tel 650.851.8959 I Fax 650.716.4611 I Email teresa@theFinancial411.com
Contact: Teresa Dentino FOR IMMEDIATE RELEASE
Phone: (650) 851-8959
Email: teresa@thefinancial411.com
FEM FINANCE HEATING UP AT SILICON VALLEY GATHERING
Women Win Big With A New Model for Financial Fluency
SILICON VALLEY, California (May 6, 2014) -- Women have come a long way toward gender
equality but new information reveals they still lag, in the home and in corporations, when
it comes to finance management, predominantly the domain of men. Teresa Dentino, a
long-time educator and advocate for women’s financial fluency is aiming at accelerating
the process by bringing together thought leaders at an event this month aimed at starting
a women’s financial awareness and education revolution.
It’s over 165 years since the suffragette movement began, 94 years since the 19th
Amendment to the Constitution was ratified, giving women the right to vote, 72 years
since Rosie the Riveter bared her muscular arm under the slogan ‘We Can Do It!’ in a US
government poster urging women to take over industrial jobs left unmanned by men
fighting in World War II. Since then women won equal opportunity for loans with the
Equal Credit Opportunity Act, and now earn degrees and hold jobs as commonly as their
male counterparts. Hollywood has given us Mr. Mom and Mrs. Doubtfire, and
increasingly stronger, smarter and more beautiful heroines. So, we are done, right?
Women have achieved equality, no? A recession, recent studies and slow-moving
statistics reveal otherwise and Teresa Dentino is not surprised.
A veteran of Wall Street and a long-time educator of women on finance, Teresa Dentino
knows well the challenges women face in handling finances and is seizing the moment
to accelerate the women’s financial revolution by bringing together a hand-picked
group of thought leaders at an event she is hosting later this month.
“For some 30 years I have worked directly with countless women, providing tools to
make financial concepts and decision-making accessible. A recurring hurdle has been
the traditional rhetoric that being a math whiz is requisite for success with finance,
reinforced by women’s own internal dialogue. Instead, an emphasis on becoming aware
and functional goes a long way to diffusing the damaging effects of the ‘I don’t do math’
think,” says Ms. Dentino.
CEO and Founder of The Financial 411, a consulting firm specializing in coaching
women to live healthier and more engaged financial lives and advising companies in
how to meet women’s financial needs from their point-of-view, Teresa Dentino’s

2. Website: www.theFinancial411.com PO Box 620897 Woodside, California 94062
Tel 650.851.8959 I Fax 650.716.4611 I Email teresa@theFinancial411.com
approach goes beyond that of programs limited to supporting women in finance careers.
She offers strategies for every woman to get on the path to greater financial literacy,
regardless of her current knowledge.
“Women are challenged as a result of very little direct experience,” adds Dentino.
At the upcoming event, titled Women, Financial Savvy, and Success, The Women’s
Financial Revolution Summit, to be held at Dinah’s Hotel in Palo Alto, CA, Ms. Dentino is
assembling a group of women from various disciplines and backgrounds to contribute
their unique perspectives in crafting a plan that will change the opportunities women
have for learning to manage their finances, becoming equally fluent, entering the C-Suite
and boards of corporations, and in general faring better in securing professional
advancement opportunities.
“The stakes are high in all categories – whether for those seeking career advancement
or for the woman who has a high probability of navigating widowhood or divorce,
having never held the financial reins before. Even a minimum of exposure to financial
thinking can minimize costly consequences or lost opportunities,” states Dentino from
her offices in Woodside, CA.
Right now the numbers are dismal: within Fortune 500 companies 4% of CEO’s and
17% of board members are women. Often no more in charge at home than at the office,
women were the primary gender to suffer Money Anxiety Disorder (MAD) during the
recent recession, as they were often kept in the dark about family finances by spouses.
Add this to a trend on the rise: at the start of the century about half of the nation’s top
wealth holders were women, by 2020 women will own an estimated 75% of the nation’s
wealth, and you can see the urgency for changing women’s financial literacy.
Taking aim at a wide-spread enablement of women, Dentino seeks to eradicate the
premise that gender is a predictor of capacity and that women should continue to accept
a lesser role in financial matters. In fact, studies show that women investors outperform
men, citing better research, less risk taking and a greater capacity to ‘ride out the storm’
as contributing characteristics.
Dentino feels strongly that finance is the next frontier where women can gain equality
traction: “There’s a high correlation between women reaching the C-Suite and board of
directors and rising from an MBA or financial background. This is no coincidence.
Finance is the language of the boardroom. There is no reason why women shouldn’t
speak it.”
Join the conversation by tweeting with the hashtag #FemFinRevolution or learn more
by visiting The Financial 411.
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3. Website: www.theFinancial411.com PO Box 620897 Woodside, California 94062
Tel 650.851.8959 I Fax 650.716.4611 I Email teresa@theFinancial411.com
For additional information on The Financial 411, contact Teresa Dentino
(info@thefinancial411.com or (650) 851-8959) or visit www.thefinancial411.com.
About Teresa Dentino
A compassionate advocate for women's financial literacy and inclusion in the financial
process, Teresa Dentino has achieved many "Firsts". Since 1985 she has pioneered
financial education programs for women. Following a highly successful career in money
management and founding her own full-service securities firm, Ms. Dentino again
altered the landscape by providing the first wealth coaching service focused on training
women in financial self-sufficiency. Ms. Dentino’s goal is to make financial success
accessible to all women and move the needle on women's confidence and engagement
in the corporate arena. Equally, she coaches leading financial institutions and advisors
on recalibrating the relevancy of their approach to women by addressing their unique
financial styles and concerns. A nationally recognized conference speaker and media
guest, she has also been quoted in CBS MarketWatch, Town & Country Magazine, U.S.
News & World Report, USA Today, and The Wall Street Journal, among others. A full bio
can be found at The Financial 411/founder.
The Financial 411 provides consultation, coaching, and customized training programs
from its offices in Woodside, California.