List Your Home with Teresa

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How Teresa will work to sell your home quickly for top dollar in the Columbus, Ohio area

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List Your Home with Teresa

  1. 1. Sell your home for top dollar In the fastest time Buy orSell Your House with Teresa Teresa Butler "Seeking the best for our clients" ©
  2. 2. Now, let’s find out how I can help you do it! What you want: • To get the most money for your home • As quickly as you can get it • And with the fewest problems
  3. 3. “Seeking the best for our clients”© About Worthington Realty • For over 100 years Worthington Realty has been a name that Central Ohio trusts with their real estate decisions. • Worthington Realty is a full service independent real estate brokerage offering residential and commercial real estate services. • Worthington Realty is headquartered in Worthington, Ohio and serves the entire Central Ohio area and referrals anywhere in the United States. • Worthington Realty is a member in good standing of Columbus Realtors, Ohio Association of Realtors, National Association of Realtors.
  4. 4. Your Home is my #1 Priority Serving Central Ohio Since 1983 •34 Years Experience selling real estate •Member of the National Association of Realtors •Member of the Ohio Association of Realtors •Member of the Columbus Board of Realtors •Member of the Columbus Multiple Listing Service •Past president of the Gahanna Area Realty Association •Graduate, Realtor Institute (GRI) •New Build Experience •Professional Photographer and Artist
  5. 5. Responsibility and Equal Opportunity My Ethical Responsibilities as your Realtor® include... • Loyalty, obedience, disclosure, confidentiality, reasonable skill and care, accountability. Equal Opportunity • Equal Opportunity is “the law of the land,” and the right of every person in this country. • Everyone benefits from an open housing market. Restrictions limit the pool of potential buyers and hinders those who are hoping to sell. It’s Worthington Realty’s privilege to provide the broadest market of potential buyers for your home.
  6. 6. My Role in Selling Your Home Staging & Photography Presentation Social Media Teresa Life is complicated and busy. Work with me and I’ll provide you full service to make the selling process smoother and the results spectacular! Contract & Negotiation Market Value Digital Marketing Lead Capture Staging & Photography Promotion Presentation Mobile Marketing Transaction Management
  7. 7. There are thousands of houses on the market I will make yours stand out
  8. 8. Proven Experience You Can Count On! Here’s what Teresa Offers: • Professional Photography • Market Reach • Creativity • Personal Service • Dedication • Knowledge • Experience • Education • Technology • Social Media • Market Trends & Analysis • Artistic and Effective Promotion and Advertising
  9. 9. Unmatched knowledge of Central Ohio as a lifelong resident What you get when you work with Teresa • 34 years experience • Market value report • Continuous communication • Home enhancement consultation • Provide information on home warranty • Seller net proceeds • For sale yard sign • Unlimited professional photos of your house • Photo gallery • Virtual tour • Professional brochures – print and PDF • Submit your home immediately to MLS • Centralized Showing Service • Electronic lockbox • Web marketing • E-marketing & social media marketing • QR codes and text marketing • Single property listing website
  10. 10. Your largest asset deserves a professional Your decision to hire a Realtor must be base on the marketing plan, not just price 1. Price it right 2. Home Staging 3. Professional Photos 4. Promotion 5. Marketing & Advertising
  11. 11. The Realtor or Seller does not control market value Price it Right My goal is simple . . . To get you the highest possible price the market is willing to bear at this time. To realize this goal . . . I need to understand and analyze the market and how it is affecting the value of your home.
  12. 12. Pricing right creates excitement, showings and a TOP DOLLAR SALE Most Money Least Time Price too low and you lose the value. Price too high and you lose the buyers. Strategically pricing your home to get it sold for the most money in the least amount of time
  13. 13. Properly priced, you will have the possibility of many more buyers competing for your property Pricing vs. Potential Buyers
  14. 14. Pricing correctly helps you strike a deal when there is more competition for your home Critical Weeks When Listed Over time a home that has not been sold may attract offers below market value.
  15. 15. Determine the very best asking price for your home I work from a CMA Comparative Market Analysis 1.Similar homes recently sold. This tells what buyers are willing to pay for this kind of home in the area at this time. 2.Similar homes now for sale. This tells about our competition. Buyers will compare your home to these homes.
  16. 16. Sales excitement produces fantastic results Create Excitement There are 4 Excitement Points . . That will determine sales success. 1. Priced Above Market Value & Showable generates low excitement. 2. Priced Right & Not Showable generates medium excitement 3. Priced Above Market Value generates big problems for the sale. 4. Priced Right & Showable – Your Success Equation Buyers are limited When price and market value converge a sale occurs Time and money lost waiting
  17. 17. Continue the excitement with a home that shows like a model Let’s Talk About Staging 95% of staged homes Sell in 11 days or less and for 17% more -- Source: NAR
  18. 18. Teresa has prepared these eBooks for you You will receive expert staging advice from Teresa
  19. 19. Will help you prepare your home to get top dollar Step by Step Guides Teresa will walk with you through your house to give you tips and advice to best prepare your home to sell for top dollar
  20. 20. Good photos are the #1 most important feature to buyers when shopping online according to NAR Once your home is staged we proceed to professional photography (
  21. 21. Great Looking Photos Sell Homes All marketing begins with great, high resolution, professional photos
  22. 22. You need curb appeal, Now you must have Web Appeal Virtually ALL buyers search the web Get them to click on YOUR listing with professional photos Exclusively through Teresa Butler Web Appeal
  23. 23. Buyers Love Photos Increase exposure from enhanced home detail pages with unlimited high-resolution photos and a virtual tour link Nearly 59 million unique users visited Zillow, Inc.’s mobile applications and websites in September 2013, representing year-over-year growth of 67%. Sell your home on the largest real estate network on the Web and Mobile! As a Zillow premier agent, my sellers benefit From a strong presence on Zillow.
  24. 24. Sell for at least $934 more! Professional Photos Sell Homes 98% of Buyers think photos are the most useful when buying a home.
  25. 25. Twilight Photography Twilight Photos Add Glamour to Your Listing
  26. 26. Our focus is web marketing and marketing to other agents Where do buyers come from?
  27. 27. Marketing to other agents is a large part of my marketing plan Realtor Co-op 80% of all sales are through co-op with other agents. Marketing to other agents is just as important as marketing to potential buyers.
  28. 28. We only get paid when the transaction is closed How we get paid The commission is split between the listing and selling brokerages and then split again between each broker and their agent
  29. 29. With millions of homes on the market, I will make yours stand out. Virtually all of consumers begin their home search on the internet Reach the widest audience of potential buyers More buyers = better chance of finding one willing to meet your terms, price and desired closing date
  30. 30. Digital Marketing to Showcase Your Home Digital marketing consists of:  online marketing  search engine optimization (SEO)  permission-based e-mail marketing I know buyers are online. Therefore, I capture and drive interested buyers to your home fast through extensive online advertising Web Sites Inventory Marketing Web Advertising Listing Enhancements E-Communication Blog & Social Networking Mobile Marketing
  31. 31. The MOST EFFECTIVE Internet Marketing System Available Today! Online Inventory Marketing Helping you reach buyers through the internet What is Inventory Marketing? When you work with me your home will not only be advertised on Realtor.com & TeresaButler.com, but also on the industry’s top search engine Web sites! Search engine marketing spans the globe and provides your home unparalleled exposure!
  32. 32. SOCIAL MEDIA… How it Works in Your Favor Hundreds of millions of people use Facebook and Twitter, I will use them to your advantage. I will actively market your property through the online relationships I’ve established. Social Media
  33. 33. My Web site is more than just a personal billboard. As your neighborhood expert, use my personal Web site as your one-stop resource for community information! And… Search all listings. Listed on TeresaButler.com
  34. 34. Capturing buyers on the internet Blog Teresa’s Real Estate News blog contains buying and selling advice, news, home maintenance tips and a wide-range of information consumers are looking for! Potential buyers read my blog for information that will help them before, during and after the sale, and then view our listings on our Web sites!
  35. 35. Multiple Listing Service
  36. 36. Your home will appear on all major real estate brokerage sites. Maximum power in the marketplace to attract buyers to your listing. I will put all the real estate companies to work for you. All Major Brokerages
  37. 37. Post on Facebook
  38. 38. Professionally Designed Brochures
  39. 39. Capturing mobile buyers Mobile Marketing • Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment
  40. 40. Realtor.com Realtor.com® International Translated into 11 languages, the realtor.com® global site offers international and investment buyers the opportunity to view your listing in their native language. International buyers have an easy way to contact me with questions regarding your home. French Chinese Dutch English German Italian Japanese Korean Portuguese Russian Spanish
  41. 41. Mobile Technology to drive traffic to your listing Buyers who are searching in this neighborhood can find me through realtor.com® mobile marketing. Mobile marketing plan: Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Realtor.com Apps
  42. 42. Zillow has the most popular shopping apps on iPhone and Android My Sellers Benefit from a Strong Presence on Zillow As a Zillow Premier Agent, I will attract 3 times the buyers to your listing. I will also ensure your listing stays fresh on Zillow by keeping it at the top of the search results.
  43. 43. Mobile Technology to drive traffic to your listing QR Codes
  44. 44. Single Property Website Mobile Text Marketing
  45. 45. Finding relocating buyers around the world Locally, regionally, nationally and internationally • Move-up buyers • First time buyers • Local buyers • Relocation buyers • Investors • Foreign buyers
  46. 46. What this means for you  More consumers viewing your home  More quality connections with prospective buyers  More exposure for your home  More innovation  More awareness
  47. 47. Make your home easy to show Electronic Lockbox Peace of mind for you with a secure electronic lockbox. Supra Key boxes are designed to provide agents convenient, authorized and documented access to your property. A special electronic key and a valid PIN number are required for key box access. Only authorized agents can show your home. Showings by appointment only.
  48. 48. Peace of Mind Home Warranty A home warranty protects you from: • Unexpected breakdowns • Expensive repairs • Associated costs Protect your assets during the listing period in order to ensure peace of mind. A home warranty is an excellent investment, insuring the working systems of your home during the listing period. And then it transfers to the buyer at closing. You’ll enjoy the peace of mind that comes with guarding against unforeseen repairs.
  49. 49. Centralized Showing Service Get more showings: • Showing notifications can be emailed to you to re- affirm all showing dates and times • Access to your showing details and feedback online 24/7 • Showing details and feedback reports can be emailed directly to you – daily or weekly • CSS members report approximately 15% more showings after enrolling.
  50. 50. Talk to Teresa Today! The Choice is Clear Why Choose me as your Realtor®? • My knowledge • My services • My access to technology … all gives you outstanding results! You can count on me for expert advice and a satisfying transaction. Once you sign a listing agreement, I will begin to market your home using the multitude of marketing tools and techniques. So, contact me today to get started!
  51. 51. Where to go for more information: Find a Wealth of Information at Teresa’s Website TeresaButler.com
  52. 52. Seller’s Guide My free gift to you Download your free Home Seller’s Guide
  53. 53. Choose Teresa as your Realtor®

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