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21 Ways & Tools to Engage With Content
Yael Kochman
2 @yaelkochman @TD_mobile
Source: http://www.digitalbuzzblog.com/infographic-24-
hours-on-the-internet/
How Can You Stand Out?
4
Content
Tools
Visual
& UX
@yaelkochman @TD_mobile
Content
6
1. Work Hard on Your Titles
80% of your readers will not get past the title… make this # smaller:
• Come up with at leas...
7
2. Speak Their Language
Who are you speaking to? Men? Women? What age they are? What interests them? What are
they looki...
8
3. Be Conversational
Brooke Ballared, B Squered Media
@yaelkochman @TD_mobile
9
4. Tell a Story
@yaelkochman @TD_mobile
10
5. What’s In It For Me?
People’s attention spans are too short. There’s so much more to do, to read, and to learn.
Make...
11
6. Deliver
• Provide real value
• Deliver (at least) what was promised
• Add new information
Oh no, another clickbait!
...
12
7. Involve Your Audience
@yaelkochman @TD_mobile
Visual & UX
14
8. Use Images That Connect
‘I will not use another stock image until the end of the year.’
Shirley Pattison, Imonomy
@y...
15
9. Give Them a Break (Or Breaks..)
• Add subtitles, images and
interactive sections as much as
possible to break the te...
16
10. Make it Easy on Them to Read
• Clear, big enough font
• Light background
• As little destructions as possible (ads,...
Tools
18
11. Roojoom
@yaelkochman @TD_mobile
19
12. QZZR
Also check out: Playbuzz, SnapApp, Contest Factory
@yaelkochman @TD_mobile
20
13. ThingLink
@yaelkochman @TD_mobile
21
14. TypeForm
@yaelkochman @TD_mobile
22
15. Infogr.am
@yaelkochman @TD_mobile
23
16. Statsilk
@yaelkochman @TD_mobile
24
17. Knovio
@yaelkochman @TD_mobile
25
18. WeVideo
@yaelkochman @TD_mobile
26
More:
19. Gifmaker – add images to create a GIF
20. Gif Optimizer - add text, crop and resize any image, including GIFs...
27
10. Roojoom
@yaelkochman @TD_mobile
Content Writer? Join Us!
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21 Ways to Increase Engagement with Content

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Yael Kochman, Teradata Mobile CoE's Content Marketing Manager, was invited to speak at a marketing event about increasing engagement with content.
She gave a handful of tips, from storytelling to customer experience and even shared some helpful tools.

Published in: Marketing
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21 Ways to Increase Engagement with Content

  1. 1. 21 Ways & Tools to Engage With Content Yael Kochman
  2. 2. 2 @yaelkochman @TD_mobile Source: http://www.digitalbuzzblog.com/infographic-24- hours-on-the-internet/
  3. 3. How Can You Stand Out?
  4. 4. 4 Content Tools Visual & UX @yaelkochman @TD_mobile
  5. 5. Content
  6. 6. 6 1. Work Hard on Your Titles 80% of your readers will not get past the title… make this # smaller: • Come up with at least 20 different titles before you choose the one you go with • Use numbers in the title – cheesy, but works • Use negative words when possible • Keep them short – up to 6 words is ideal (according to KissMatrics) Tools to help you craft your title: @yaelkochman @TD_mobile
  7. 7. 7 2. Speak Their Language Who are you speaking to? Men? Women? What age they are? What interests them? What are they looking for? Are they Managers? C-level executives? Entry-level colleagues? @yaelkochman @TD_mobile
  8. 8. 8 3. Be Conversational Brooke Ballared, B Squered Media @yaelkochman @TD_mobile
  9. 9. 9 4. Tell a Story @yaelkochman @TD_mobile
  10. 10. 10 5. What’s In It For Me? People’s attention spans are too short. There’s so much more to do, to read, and to learn. Make sure your readers understand the value of your content: what’s in it for them in the first 1-2 paragraphs of your post, or they’re gone. Hubspot @yaelkochman @TD_mobile
  11. 11. 11 6. Deliver • Provide real value • Deliver (at least) what was promised • Add new information Oh no, another clickbait! @yaelkochman @TD_mobile
  12. 12. 12 7. Involve Your Audience @yaelkochman @TD_mobile
  13. 13. Visual & UX
  14. 14. 14 8. Use Images That Connect ‘I will not use another stock image until the end of the year.’ Shirley Pattison, Imonomy @yaelkochman @TD_mobile
  15. 15. 15 9. Give Them a Break (Or Breaks..) • Add subtitles, images and interactive sections as much as possible to break the text and let their eyes rest • Tip1: Insert click-to-tweets Bad Example… • Tip 2: Use different styling for quotes or key takeaways @yaelkochman @TD_mobile
  16. 16. 16 10. Make it Easy on Them to Read • Clear, big enough font • Light background • As little destructions as possible (ads, keyword cloud) • Easy Navigation • Use bullets and numbered lists when possible • Don’t align to both sides! Bad Example… @yaelkochman @TD_mobile
  17. 17. Tools
  18. 18. 18 11. Roojoom @yaelkochman @TD_mobile
  19. 19. 19 12. QZZR Also check out: Playbuzz, SnapApp, Contest Factory @yaelkochman @TD_mobile
  20. 20. 20 13. ThingLink @yaelkochman @TD_mobile
  21. 21. 21 14. TypeForm @yaelkochman @TD_mobile
  22. 22. 22 15. Infogr.am @yaelkochman @TD_mobile
  23. 23. 23 16. Statsilk @yaelkochman @TD_mobile
  24. 24. 24 17. Knovio @yaelkochman @TD_mobile
  25. 25. 25 18. WeVideo @yaelkochman @TD_mobile
  26. 26. 26 More: 19. Gifmaker – add images to create a GIF 20. Gif Optimizer - add text, crop and resize any image, including GIFs 21. ScreenToGif - Record your screen and save directly to a gif looped animation. @yaelkochman @TD_mobile
  27. 27. 27 10. Roojoom @yaelkochman @TD_mobile
  28. 28. Content Writer? Join Us!

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