6 Tips for Improving Your Calls-to-Action


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Are you trying to generate more leads for your business? Do you know the importance of Calls-to-Action? If so, take a second to read these tips on how to improve your CTAs. By improving your CTAs, you have a better chance at boosting your lead generation.

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6 Tips for Improving Your Calls-to-Action

  1. 1. Following these tips will help boost lead generation!
  2. 2. What is a CTA?  A CTA, or Call to Action, is the name for the phrase businesses use to get potential customers to contact them for more information. Here are some examples of CTAs:  Call now and get a free quote!  Fill out this form and get a free eBook!  Subscribe now for our monthly newsletter!  To learn how to make your CTAs better, take a look at the following slides:
  3. 3. 1. Put it in the right place.  Put the CTA in the space of your website that’s viewable without the user having to scroll down.
  4. 4. 2. Use images.  Don’t just use text. Make the CTA stand out by surrounding it with images that pertain to what you’re offering.
  5. 5. 3. Make the offer clear.  Good CTAs clearly offer something that the viewer will benefit from. Don’t try to be witty. Just say what it is you’re offering in just a few words.
  6. 6. 4. Use contrasting colors.  Your CTA shouldn’t blend in with the rest of your website. Make it stand out by putting it in contrasting colors.
  7. 7. 5. Hyperlink it.  The CTA itself must be a hyperlink. If it’s not linked to whatever it is you’re offering, viewers are going to be confused about how to take action.
  8. 8. 6. Cater it to the product.  If your company offers various products or services, make a different CTA for each product. A CTA shouldn’t be a “one size fits all” sort of thing.
  9. 9. Don’t forget the analytics!  Don’t forget the importance of Google Analytics and lead generation. Fortunately, there are just five easy steps to Google Analytics setup.  Improving your CTAs will boost your lead generation, and Google Analytics will help you keep track of how well your leads convert into sales.
  10. 10. Get a Free Leads Analysis  If you’re interested in finding out how your lead generation strategies are working, contact Spring Marketing at (801) 251-6855 today for a free leads analysis.  You can also visit them at sprintmarketing.com to learn what marketing analytics should provide for your business and customers.