Sales Intelligence
You should be doing it
What is sales intelligence?
• Technologies and practices that collect, analyze, and present
information to help sales team...
What do sales intelligence analysts do?
• They decipher information on:
• Sales demographics–where customers are located
•...
Sales intelligence is marketing intelligence?
• Sales intelligence is part of marketing
intelligence.

• Sales intelligenc...
Parts of Sales Intelligence Systems
• Lead Sources–shows which channels pick up leads and which ones struggle.
• SALs–Watc...
Sales Intelligence Tools
• Popular online tools for sales intelligence are:
• Demand Metric
• Kred

• Inside View
• Sales-...
Other Sales Intelligence Options
• Many marketing companies or agencies offer
sales intelligence.

• Do some digging on yo...
More Information
• For more information on sales intelligence, see these awesome articles:
• http://www.sprintmarketing.co...
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Sales Intelligence: You Should Be Doing It

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The basics of sales intelligence and what value is has, particularly to B2B companies.

Published in: Marketing, Business, Technology
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Sales Intelligence: You Should Be Doing It

  1. 1. Sales Intelligence You should be doing it
  2. 2. What is sales intelligence? • Technologies and practices that collect, analyze, and present information to help sales teams perform better.
  3. 3. What do sales intelligence analysts do? • They decipher information on: • Sales demographics–where customers are located • Lifetime value of customers–how often customers repeat purchases or other behaviors relating to the company • Personas of sales transactions–information about each customer that may affect sales
  4. 4. Sales intelligence is marketing intelligence? • Sales intelligence is part of marketing intelligence. • Sales intelligence helps determine the best ways to gain and retain leads. • Also plays a part in determining the best marketing strategies for your company by showing where most sales come from.
  5. 5. Parts of Sales Intelligence Systems • Lead Sources–shows which channels pick up leads and which ones struggle. • SALs–Watches how Sales Accepted Leads are accepted by a sales team and monitors the steps of the process to find ways to improve. • SQLs–Analyzes the steps and factors leading SALs to Sales Qualified Leads, helping to manages sales more efficiently. • Actual Sales–Shows how often SALs become actual sales and identifies ways to increase the percentage.
  6. 6. Sales Intelligence Tools • Popular online tools for sales intelligence are: • Demand Metric • Kred • Inside View • Sales-I • Radius Intelligence
  7. 7. Other Sales Intelligence Options • Many marketing companies or agencies offer sales intelligence. • Do some digging on your own. • Make surveys to gain information from your customers voluntarily.
  8. 8. More Information • For more information on sales intelligence, see these awesome articles: • http://www.sprintmarketing.com/sales-intelligence/ • http://blog.hubspot.com/blog/tabid/6307/bid/33711/The-Steps-YouNeed-to-Define-the-Stages-of-Your-Sales-Marketing-Funnel.aspx • http://blog.hubspot.com/sales/using-buyers-context-to-turn-leads-into-sales • http://www.slideshare.net/insideview/data-v-intelligence

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