Finding Market
Trends
STEPS TO ENSURE YOUR COMPANY’S
FUTURE
What is a marketing trend?
An observed movement in sales, production, or other results that affect the market. Marketing
t...
Why do we need marketing trends?
Marketing trends are useful in
understanding the future of a market based
on past patter...
How to find marketing trends
1. Determine the market
2. Define a research strategy

3. Perform research
4. Analyze dat...
1. Determine the market
Ask yourself what information you are
specifically looking for.
Establish clear guidelines regar...
2. Define a research strategy
Decide what sources you will use for research.
Choose sources that you know will provide t...
3. Perform research
Using your research strategy, gather data from your
resources.
If you still don’t have enough inform...
4. Analyze data
Go through all of your compiled data.
Run data through analytic software or
hire an analyst to break dow...
5. Find and evaluate trends
Use results from analytics to find market
trends.
Some trends will be more difficult to deci...
Other resources
If you are interested in learning more about finding market trends, check out
these other sites.
http://w...
Upcoming SlideShare
Loading in …5
×

Finding Market Trends: Steps to ensure your company's future

169 views

Published on

Finding market trends is an important process that helps to predict the future of a market and provides important research into the industry.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
169
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Finding Market Trends: Steps to ensure your company's future

  1. 1. Finding Market Trends STEPS TO ENSURE YOUR COMPANY’S FUTURE
  2. 2. What is a marketing trend? An observed movement in sales, production, or other results that affect the market. Marketing trends often precede making market predictions.
  3. 3. Why do we need marketing trends? Marketing trends are useful in understanding the future of a market based on past patterns. They can help determine future investments for success. Sometimes marketing trends show consumer behavior in relation to particular marketing strategies.
  4. 4. How to find marketing trends 1. Determine the market 2. Define a research strategy 3. Perform research 4. Analyze data 5. Find and evaluate trends
  5. 5. 1. Determine the market Ask yourself what information you are specifically looking for. Establish clear guidelines regarding what your market entails to clearly capture the most relevant results. Focus on aspects that will be most important to your research.
  6. 6. 2. Define a research strategy Decide what sources you will use for research. Choose sources that you know will provide the most and most useful information. Certain online resources may be more helpful for consumer or business information. Determining your research strategy early on will save time and money through the process.
  7. 7. 3. Perform research Using your research strategy, gather data from your resources. If you still don’t have enough information, or would like more personalized results, consider performing surveys or focus groups. Carefully compile all of your data.
  8. 8. 4. Analyze data Go through all of your compiled data. Run data through analytic software or hire an analyst to break down the numbers for you.
  9. 9. 5. Find and evaluate trends Use results from analytics to find market trends. Some trends will be more difficult to decipher, but they may still be useful to your research. Identify trends that involve your company goals. Use trends to inform your future investment decisions.
  10. 10. Other resources If you are interested in learning more about finding market trends, check out these other sites. http://www.sprintmarketing.com/finding-market-trends/ http://blog.hubspot.com/blog/tabid/6307/bid/32206/An-Uncomplicated-Approach-toConducting-Solid-Market-Research.aspx http://marketresearch.about.com/od/market.research.advertising/a/Trends-In-MarketResearch.htm

×