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Digital Marketing Strategies


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Read these tips on how to create a successful digital marketing strategy for your company.

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Digital Marketing Strategies

  1. 1. DIGITAL MARKETING STRATEGIES How they can help the competitiveness of your business
  2. 2. Digital Marketing Strategies • US digital marketing spending revealed that 54% of marketers invest in digital marketing because they believe it’s key to their competitiveness. • 54% of organizations have a defined digital marketing strategy. • 64% of US advertisers plan to increase their paid social media ad budgets this year. • 93% of online experiences begin with a search engine.
  3. 3. Figuring Out the Best Strategies • A digital marketing strategy encompasses any plans you propose to use for your digital marketing. • It should include internet, computers, mobile devices, and any other kind of technology. • These strategies usually include social media tactics.
  4. 4. Figuring Out the Best Strategies • Every business is different, and therefore, will require different strategies. • You will have to find what works best for your business through trial and error.
  5. 5. Three Pieces of a Digital Marketing Strategy • 1. Social Media • Social marketing budgets will double in the next 5 years, and marketing teams will spend over $125 billion on digital marketing initiatives this year.
  6. 6. Three Pieces of a Digital Marketing Strategy • 2. Blogs • 77% of B2B marketers use a blog as part of their digital marketing strategy. • Companies that choose to blog have 434% more indexed pages generating search results. • View examples of successful blog posts.
  7. 7. Three Pieces of a Digital Marketing Strategy • 3. Videos • Digital videos receive 267% more links than normal posts. • Posts with videos attract 3 times more inbound links than plain text posts do.
  8. 8. Other Ingredients for a Successful Marketing Strategy • Site or company reviews by others • Online forums • FAQs page • Email • Website SEO • Search engine ads • Mobile apps
  9. 9. Other Ingredients for a Successful Marketing Strategy • Personas for audience and company • Complete an audience profile of your target customer and establish the message you want them to receive about your business through your marketing • Branding and reputation management • Send consistent messages through your marketing channels and digital media strategies. • Be consistent with language and tone.
  10. 10. Hire a Digital Marketing Team • Sprint Marketing can help you create your own digital marketing plan. • If you need help, contact us today. • (801) 251-6855 • • For more information on creating a digital marketing strategy, click here.