Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Marketing Strategies

365 views

Published on

Read these tips on how to create a successful digital marketing strategy for your company.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Digital Marketing Strategies

  1. 1. DIGITAL MARKETING STRATEGIES How they can help the competitiveness of your business
  2. 2. Digital Marketing Strategies • US digital marketing spending revealed that 54% of marketers invest in digital marketing because they believe it’s key to their competitiveness. • 54% of organizations have a defined digital marketing strategy. • 64% of US advertisers plan to increase their paid social media ad budgets this year. • 93% of online experiences begin with a search engine.
  3. 3. Figuring Out the Best Strategies • A digital marketing strategy encompasses any plans you propose to use for your digital marketing. • It should include internet, computers, mobile devices, and any other kind of technology. • These strategies usually include social media tactics.
  4. 4. Figuring Out the Best Strategies • Every business is different, and therefore, will require different strategies. • You will have to find what works best for your business through trial and error.
  5. 5. Three Pieces of a Digital Marketing Strategy • 1. Social Media • Social marketing budgets will double in the next 5 years, and marketing teams will spend over $125 billion on digital marketing initiatives this year.
  6. 6. Three Pieces of a Digital Marketing Strategy • 2. Blogs • 77% of B2B marketers use a blog as part of their digital marketing strategy. • Companies that choose to blog have 434% more indexed pages generating search results. • View examples of successful blog posts.
  7. 7. Three Pieces of a Digital Marketing Strategy • 3. Videos • Digital videos receive 267% more links than normal posts. • Posts with videos attract 3 times more inbound links than plain text posts do.
  8. 8. Other Ingredients for a Successful Marketing Strategy • Site or company reviews by others • Online forums • FAQs page • Email • Website SEO • Search engine ads • Mobile apps
  9. 9. Other Ingredients for a Successful Marketing Strategy • Personas for audience and company • Complete an audience profile of your target customer and establish the message you want them to receive about your business through your marketing • Branding and reputation management • Send consistent messages through your marketing channels and digital media strategies. • Be consistent with language and tone.
  10. 10. Hire a Digital Marketing Team • Sprint Marketing can help you create your own digital marketing plan. • If you need help, contact us today. • (801) 251-6855 • sprintmarketing.com • For more information on creating a digital marketing strategy, click here.

×