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At Forrester’s Forum for Marketers 2014, there was one idea that seemed to be on everyone’s lips. The concept itself isn't new, but its role in marketing, both in breadth of application and depth of appreciation, and by the range of different presenters at the event, was. Can you guess what this big idea was? You don’t have to, because we’ve captured five of the best quotes from the Forum and summed it all up in one short Slideshare.