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Web 2.0 en Latinoamérica

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Conoce el Ranking Web 2.0 de los países en Latinoamérica.

El top 3 del Ranking Web 2.0 le corresponde a Chile, Brasil y Venezuela.

Este ranking fue calculado mediante una metodología que nos permite ubicar a los países de Latinoamérica en una escala de acuerdo al mayor o menor uso que hagan de la web 2.0 tomando en cuenta cuatro dimensiones: Adopción de los usuarios a la web 2.0, Creación de contenidos, Compartir este contenido e Influenciar, que está definida por la capacidad de los usuarios de generar impacto a través de la creación de grupos con intereses afines, organización de causas o eventos y generación de comentarios.

Carlos Jiménez, presidente de Tendencias Digitales, estuvo presente en el evento Redes Sociales y Marketing 2.0, organizado por diario El Mundo y compartió con los asistentes algunos consejos sobre cómo aprovechar las oportunidades en las redes sociales partiendo de respetar los principios básicos de los negocios y cumpliendo los mandamientos de los medios sociales.

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  • Hola Cual es la fuente que usaron para el dato de Twitter en los paises de Centro America? Saludos desde El Salvador
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Web 2.0 en Latinoamérica

  1. 1. Web 2.0 en Latinoamérica
  2. 2. Dónde estamos en la web 2.0. Los medios sociales están alcanzando la masa crítica.
  3. 3. Índice 2.0. Este índice busca ubicar a los países de Latinoamérica en una escala de acuerdo al mayor o menor uso que hacen de la web 2.0, para ello, se realiza un promedio ponderado de las 4 dimensiones que lo conforman y que están relacionadas con el desempeño de los usuarios en torno a la web 2.0. Las dimensiones que conforman el índice son: ADOPTAR: La dimensión está definida por la penetración de los principales medios sociales en de los usuarios al uso de la web 2.0, este subíndice se basa en el promedio de usuarios por país que se encuentran registrados en dichos sitios. CREAR: Esta dimensión, está relacionada con la capacidad que tienen los usuarios para generar contenidos y se calcula con el promedio de usuarios por país que escriben en un blog, publican fotos, videos y actualizaciones de estado. COMPARTIR: Este subíndice se calcula con base en el promedio de usuarios por país que realizan actividades de compartir contenidos tales como retweets en Twitter, y compartir fotos o videos en cualquier medio social. INFLUENCIAR: Este subíndice se refiere a la capacidad de influenciar a otro a través de los medios sociales y se calcula con el promedio de usuarios por país que crean grupos con intereses afines, organizan causas o eventos y recomiendan productos y servicios entre otros..
  4. 4. * El dato de Brasil corresponde a Orkut que es la red social principal de ese país En ADOPCIÓN de medios sociales destacan Chile en Facebook y Uruguay en Twitter. Penetración medida como porcentaje de la población total.
  5. 5. El potencial de los medios sociales depende no sólo de su adopción, sino de: CREAR, COMPARTIR E INFLUENCIAR.
  6. 6. Chile ocupa el 1er. Lugar en el ranking web 2.0 en Latinoamérica.
  7. 7. Qué están haciendo los usuarios. Muchas cosas, dependiendo del segmento de mercado al que pertenecen
  8. 8. Tres variables determinan los segmentos de mercado en Facebook. Publica y comparte fotos y vídeos Socializa y juega Promueve su negocio y profesión Multimedia Socializadores Marketers 24% 36% 40%
  9. 9. El segmento de usuarios más grande en Twitter lo representan los followers Followers Información y opinión Broadcasters Sociales multimedia Marketers
  10. 10. Los cuadrantes del mercado Web 2.0 en Latinoamérica. No Twitter Socializadores_FB Followers_TW Marketers_FB Marketers_TW Multimedia_FB Info+Opinión_TW Broadcasters_TW Soc-Multi_TW CUADRANTE DE ENTRADA CUADRANTE ACTIVO CUADRANTE DE NEGOCIOS
  11. 11. Las marcas sí están presentes en la Web 2.0.
  12. 12. Para finalizar…
  13. 13. Respeta los principios básicos de los negocios Cumpliendo algunos mandamientos de los medios sociales <ul><li>Tener un plan de negocios. </li></ul><ul><li>2. Conocer muy bien a los consumidores. </li></ul><ul><li>3. Conocer a los competidores. </li></ul><ul><li>4. Prestar servicios y productos de calidad. </li></ul><ul><li>5. Mantener posicionamiento </li></ul><ul><li>claro. </li></ul>1.- Define una meta 2.- Garantizar los recursos 3.- Establecer lineamientos 4.- Conocer las audiencias 5.- Personificar la marca 6.- Seleccionar los medios 7.- Agregar valor 8.- Ser transparente 9.- Medir los resultados 10.- Explorar lo que se sabe
  14. 14. “ Los medios sociales son sólo herramientas modernas para hacer algo muy básico para los negocios” Ramón De León

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